The surface enters the prime time era Konka focuses on high-end winning growth

Curved TV has encountered various kinds of criticism since it was first introduced. Nowadays, with the maturity of technology and market, curved TV has gradually been welcomed by consumers. Its unparalleled presence and quality have brought extraordinary results to consumers. Watching feelings.

The theme of the recent exhibition in Beijing was "Curved Surfaces for Perfection" - a curved TV/display cohesion forum. Major color TV giants came to the scene and witnessed a new display technology revolution brought about by curved television.

The inside and outside surfaces of the surface are growing

Curved TVs have a smooth, arc-shaped design that subverts the inherent concept of “TV is flat”. Once it is available, it quickly becomes popular among high-end consumers. After more than three years of market development and the gradual maturation of the surface industrial chain, curved TV/display products have moved from high-end to popular.

According to report, at present, there are more than 20 brands such as Samsung, Changhong, Haier, Hisense, Konka, LeTV, TCL, Microwhale, Millet and other display companies in the Chinese market, including TPV and Wytech. The camp, the product covers all main dimensions, up to 155 models.

According to CMM's forecast, the sales volume of curved TV in China market is expected to reach 2.3 million units in 2016, and it is expected to exceed 4 million units in 2017. The sales volume of curved display is expected to reach 2 million units in 2016 and it will exceed 5 million in 2017. station.

After the television has changed from flat to flat, it not only enhances the beauty of the body, but also enhances the picture quality to a new height, bringing a brand new audiovisual experience to consumers. Compared with flat-screen TVs, curved TVs have a wider viewing angle and can give users the immersive immersion and grand presence of an IMAX theater.

Industry experts Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out to reporters that in the global environment of weak economic growth, product technology iterations have become an important engine for growth in the consumer electronics market. From 4K, ultrathin, to the curved surface in recent years, surface display has become the trend of the future display. While many color TV companies and display companies push the surface display, the surface display is based on the industrial design in line with the ergonomic advocated The technical advantages of conforming to the human body characteristics and the advantages of curved surfaces with stronger spatial sensation and three-dimensional effects make people feel stronger and more realistic, and they are proactive for many consumers.

Layout TV Market Opens Profit Window

According to the latest announcement of Konka, in the first half of the year, Konka turned profitability to improve the profitability of the color TV business. The company actively integrated resources, focused on the production collaboration and overall supply capacity of the business system, and actively adjusted the product layout and marketing strategy. Improvements in business sales structure, faster inventory turnover, and enhanced profitability.

The smart TV business operating revenue is the biggest highlight of Konka's development. It is understood that in terms of content operations, the Konka Internet Division has created more than tens of millions of yuan in profits in the first half of 2016, which means that in the 5 million to 20 million yuan profit earned by Shenzhen Konka A in the first half of the year, it was profitable. Most of it comes from the "transfusion" brought about by Internet content and user operations. Moreover, the content revenue of Konka's Internet brand KKTV is not included.

Chang Dong, general manager of Konka Group, said in an interview with an appliance network reporter that from the latest data, the proportion of Konka TV surfaces has reached more than 50%, because our surface is basically more than 48 inches, accounting for a relatively high proportion. After the surface was officially listed two years ago, we should say that it was laid out earlier in the country. Because at that time, the domestic market was dominated by planes, consumers would also be affected, thinking that the surface was not good. From now on, it has been proved that the curved surface is more suitable for human eyes. We believe that these products will have a lot of good returns in the future.

The Rio Olympic Games entered its final countdown, and a marketing war that is being sought after by major brands is imminent. In the domestic appliance industry, Konka took the lead in firing the "first shot" of Olympic marketing. On July 22nd, Konka elaborately prepared a WeChat live broadcast conference titled “Zuoran Tiancheng Sports” for the X81S ZTE TV Olympics edition. The X81S ZTE TV Olympics edition was the protagonist of the conference and Konka cleverly borrowed it. The topic of the Olympic Games and the in-depth integration of content around the Olympic Games have taken the lead in opening up a good game of “Olympics”.

Grinding out the fine Konka X81S brings a fast experience

The X81S series is a high-speed television launched by the Konka Group in 2016. It features features such as 17-core super configuration, full MEMC and true color HDR, highlighting the advantages of the motion picture. Konka X81S series TV users can refer to the tutorial: Konka TV 55X81S installation method to install a sofa housekeeper chart in third-party applications.

In this era of “value for money”, the appearance is absolutely the first element of the customer's choice of products. The body thickness of the X81S series is only 0.89CM, and the frame adopts the same circular border design as the Apple 6S plus. Sheet metal brushed metal back plate, high temperature resistance, no deformation, at the same time, the base metal "V" sub-golden fulcrum base, solid shape, environmental protection and no odor, everyday is not afraid of bumps, regardless of seating or hanging, will For home improvement icing on the cake.


The X81S series is not only exquisite in appearance but also more powerful inside. X81S series adopts 17-core super configuration, 4 core CPU is responsible for operation processing, making the system run more smoothly; 4 core GPU is responsible for image processing, so that the TV screen display is more refined; 4 core VPU has powerful video processing capabilities, fully optimized TV's Image, enhance the picture details, make the dynamic picture extremely smooth, bring different visual experience under the same resolution; 4 core co-processor is responsible for the processing of games and other moving pictures, anti-aliasing, multi-channel high-fidelity audio processing, etc. Function; 1 core MPU is responsible for the arithmetic operations and logical operations of the motion picture, making the processing performance more powerful.

The quality of watching TV mainly depends on two points. The first point is to see the tail and jitter of the motion picture. The second problem is color cast and distortion. This is the problem of watching static images. Fast TV X81S series innovative solutions to see the phenomenon of smearing and jittering of the moving picture, the screen uses the original LGD four-color 4K HDR screen, screen level of Retina AAA screen, no bright spots, no dead spots, HDR decoder chip Greatly improved the light processing ability, perfect to solve the problem of lack of detailed expression of black field, dark field, strong light, and backlight. At the same time, it can perfectly decode HDR video, with 1024 sampling points, its color accuracy is 4 times that of 8bit, and enjoys super High contrast, perfect detail with true color quality.

From Konka this model is no doubt taking the high-end line, the reporter learned that the global TV market size of about 230 million units per year, of which more than 2,000 US dollars more than about 2% of high-end TV products, high-end TV share showed an upward trend year by year High-end TV consumption has become a clear trend. With the outbreak of 4K TV in the past two years, high-definition, high-definition, and large-size high-end television products have gradually become a good way to set aside the fog of TV market development.

Today, with the rapid development of technology and technology, a new generation of consumers is moving toward the middle class. If television still only stays at a level that can "see", then it must fail. Appearance, quality, system... Only products The overall performance goes a step further and meets the demands of consumers before it can win the favor of the market.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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