In the past three to four years, with the development of flat panel display technology in the commercial and engineering markets, the projector market has become less and less optimistic. However, Haier's commander-in-chief led the Xiaoshuai private cinema crowdfunding campaign initiated by the Haier Mall, and made 11,000 reservations on the day of the launch, which made the author interested.
Xiaoshuai's private theater is the intelligent projector newly launched by the commander. He just appeared on the 24th of the famous South Korean male star Lee Jun Ki's concert in Wuhan, and he is called the "king artifact." Regardless of the number of slots in this name, technically speaking, calling it an "artifact" is not an exaggeration: only the palm of the hand can project a 40-150-inch large-screen field of view and can be 360 ​​degrees. Multi-angle projection, able to connect wifi, own Bluetooth, SD card / USB external function, very suitable for watching movies anytime, anywhere, watching videos, playing games, listening to music, etc., can be regarded as a "pocket theater." The author has collected some photos from the official mall and we can see:
The price of Xiaoshuai's private theater is currently only 999 yuan, which is lower than Mi Mi’s Mi Mi’s mini-projector. Then the question arises, what is the intention of the commander to launch Xiaoshuai’s private theater in the event of a slump in the projection market?
To answer this question, you need to start with the projection market as a whole. After the year of 2003, the projection of abandoned rear projection TV products was hamstrung in the first place. In 2006, flat panel and LCD panels began to force education, business, digital signage and other areas, and the projection market is becoming increasingly uncertain.
However, "the East is not bright in the West," the home projector market is gradually gaining momentum. Among them, the vibrant miniaturized projector is the most important category of products. It is smart, portable and low-cost. Product R&D has followed cost pricing. Internet-based and sophisticated design principles. Projector products may become the "family fifth screen" after television, mobile phones, computers, and tablets. Xiaoshuai's private theater uses such a low price, and aims to infiltrate the concept of “family fifth screen†to users in a low-cost manner, and to raise family awareness and demand for the fifth screen. According to incomplete statistics, the sales volume of double-nine micro-invested products reached about 35,000 units this year. This move by the commander is likely to become a forward-looking strategic layout.
Develop a small micro-projection, why do you want to raise funds?
From a professional point of view, crowdfunding is a branch of Internet finance. E-commerce companies such as JD.com and Alibaba are involved in the e-commerce platform. The e-commerce platform has reached tens of thousands of crowdfunding projects. Crowdfunding has not only become a new source of funding for entrepreneurs. It has also become a new position for companies to release new technology.
Xiaoshuai’s private theater launched the first stage of crowdfunding on the Haier Mall on December 24, which will end on January 31st. After the crowdfunding is over, the organizers will draw 10 lucky fans from the backers and each will be presented with a Xiaoshuai private cinema. The winner list will be announced on February 5.
Speaking of crowdfunding, the Haier Group launched the Air Cube crowdfunding project long ago. For the first time, it has won more than 7,000 supporters and has exceeded 10 million yuan in fundraising. Xiaoshuai’s private theater will naturally be affected by crowdfunding thinking. However, I believe that the crowdfunding game is not complete, but you can use crowdfunding gimmicks to attract users' attention and promote product awareness before launching new products.
Since its inception, the commander has been trying to get rid of the traditional home appliance genes, and labeled himself as "Internet" and "custom". In terms of tactics, the commander focused on personalization; on the products, the products that have been deeply interacted with users, such as Tianse iisemini and Xiaoshuai's private cinema, have been continuously proven to be more and more solid on the road of Internet customization.
The projector market itself is not large, compared to the commander of the commander's home appliance market, it seems to be even smaller. Xiaoshuai's private theater became the pioneer of the “family fifth screen†or the martyrs. We are temporarily unknown. Need to continue to observe Xiaoshuai's product competitiveness and the determination of the commander to do this market.
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