Hisense smart TV hits hard, new targets occupy a high share of the market

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that in general, if the number of users does not reach four or five million, a stable business model cannot be formed. Internet companies are still far from the level that can generate value.



January 26 news, Hisense said that the market size of smart TV value-added services will exceed 20 billion within three years, Hisense's goal is to obtain no less than 18% of the market share.
Hisense quoted data provided by CITIC Securities as saying that the annual sales volume of smart TVs in China has increased from 10.9 million in 2012 to 26.5 million in 2014, and the cumulative total of TVs connected to the Internet has also increased from 16.45 million in 2013 to 2014.. Ove Cloud Network also just released the 2014 TV market report. According to the report, in 2014, the sales volume of China's color TV market was 44.61 million units, of which smart TV penetration rate was 58%, reaching 25.87 million units, which is equivalent to the data of CITIC Securities.
Hisense also integrated CITIC Securities, China Business News, China Yikang and other data that, as of the end of 2014, the total number of smart TV users created by China's mainstream TV manufacturers was 31.1 million, of which, Hisense topped 8 million, TCL, Skyworth, Changhong, and Konka are ranked 2-5, with users of 6.5 million, 6.3 million, 4.5 million, and 4 million, respectively, while LeTV and Xiaomi have only 1.5 million and 300,000 users respectively.



According to Yu Zhitao, CEO of Haishi Cloud, which is responsible for the operation of Hisense smart TV, the number of smart TV users will exceed 100 million within three years. The market for intelligent value-added services such as video advertising, pay-for-demand, games and applications will exceed 20 billion yuan, and Hisense’s goal It is to obtain a market share of no less than 18%.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that in general, if the number of users does not reach four or five million, a stable business model cannot be formed. Internet companies are still far from the level that can generate value.

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