For an Internet company like Xiaomi who has already made various hardware products such as mobile phones, TVs, tablets, and routers, the gamepad can be said to be a small product; but even if it is just a small product, Xiaomi is still following the idea of ​​improving the ecosystem. do.
First of all, Xiaomi's handle will be preferentially adapted to Xiaomi's mobile phones, tablets, TVs, boxes and other types of hardware; in this joint conference with Chinese mobile games, Xiaomi also released MIUI TV game hall. Xiao Chen, vice president of content investment and operations of Chen Xiao, did not forget that “Millet will continue to pay attention to the combination of various first-rate premium content providers and Xiaomi hardware to create a millet content ecosystem.†So Xiaomi still thinks about the hardware and platform. Play together with the game.
Compared with Xiaomi, which can use the gamepad as a "component" in the entire hardware ecosystem, the UC that has just entered the hardware industry obviously does not have such an advantage, and its idea of ​​doing a flag handle is naturally different from Xiaomi. Just as Xiao Weikun, the leader of the flag handle, said, before doing this hardware, they also did a lot of dialectic and discussion. The final determination was made for two reasons:
1: Action and instant match games will become a major trend with the popularity of Wi-Fi and 4G networks. Since Xu Weikun is also responsible for the Jiuyou platform before doing the flag handle, he is very clear about the relevant data. Compared to casual games, this type of game is obviously much cooler with the handle.
2: The mobile phone will become more and more like a computer, its peripherals will be more and more, now we may still see bracelets, glasses, and later there may be to let you wear in your hands can be more refreshing Gloves for playing games. These are products that enhance the "computer" device experience. In Xu Weikun's view, the handle will follow this direction. This means that although UC is still a gamepad, it is entirely possible to evolve into other devices.
In fact, UC does have follow-up hardware products after the flag handle. In terms of how to make mobile games more suitable for mobile scenes, UC and Jiuyou actually have some deeper ideas. Although Xu Weikun did not say too much detail, its direction must be mobile, portable, and mobile. The combination of games is getting better and better.
Starting from this general direction, this is why the flag handles do not adapt to television and do video game halls like Xiaomi. Because Xu Weikun believes that most of the user groups he comes in contact with are students and workers, these two groups rarely sit in the living room watching TV. So he still has some uncertainty about how many users can fit in a TV box. Of course, this will be done next, but the priority is obviously not so high.
In addition, some readers may habitually think that this hardware can help UC to distribute games, but Xu Weikun thinks this idea is not particularly valid. Because users often download a game and feel fun, they use the handle to play; instead of tying the phone to the handle one by one all the time, the game looks to be fun.
Of course, although the notion of distribution is not valid, this does not mean that the flag handle cannot bring value to UC. If this handle can enhance the game experience of the players on the Nine Tour platform and make them willing to pay, the potential value naturally appears. As for other players on the platform, if they feel that the handle is easy to use and then move to the platform of Jiuyou, it is also possible.
So, although the handles of UC and Xiaomi look very similar, the logic of the two doing things is actually quite different. As for the sales of these two products, we can't predict now, but Xu Weikun thinks that as the first hardware product of UC, the flag handle is unsuccessful, and finally it depends on sales.
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