The television industry is always innovating constantly. The development of technology always brings new upgrades to the audiovisual experience of the ordinary people. If there is no stunning level of innovation, TV sales will slow down or even stagnate. According to the data from Ove Cloud Network, by the end of 2015, the average national household has 1.36 television sets. In 2016, the retail volume of color TVs will reach more than 48 million units, and retail sales growth will be only 4.3%. The overall TV market growth is not optimistic.
However, since 2015, curved TV has become popular and has become a new sales growth point. Statistics released by the China Electronic Chamber of Commerce show that in 2015, more than nine brands of more than 40 curved TVs are on the market, mainly 55 inches or more, and most have 4K ultra-high-definition display.
In general, because of its curved surface structure, the curved TV can obtain a larger display area in a limited space, and the viewing angle is wider. The contrast ratio of the flat TV with the same size curved TV is increased by 48%. When the human body is close to the curved display, an illusion similar to 3D imaging occurs. The human eye can obtain a relatively consistent picture from any point of view, and the depth of field brought by the curved surface, which is a sense of visual fall, is also very easy to give people the immersive pleasure, and the immersive experience brought by the curved surface. The effect makes this TV the darling of the current market.
According to data from the 32nd week of 2016 in China Yikang, the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. In addition, according to Zhong Yikang’s forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, which has become the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017.
At present, in the Chinese market, in addition to TCL, which has the highest share of surface TV sales, Samsung, Changhong, Haier, Hisense, Konka, LeTV, Microwhale, Xiaomi, and other display companies such as TPV and Weike have 20 Multiple brands joined the surface camp, the product covers all the main dimensions, up to 155 models. From this point of view, from the industrial structure, the curved surface has become a major trend of the industry without any dispute, and the curved camp is winning.
In the domestic market, Samsung, TCL, Hisense and other 11 core TV brands and display companies have joined forces to form a joint surface camp, jointly inflating the market peak season. According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages.
Li Jian, the deputy chief engineer of the National Broadcasting and Television Products Quality Supervision and Inspection Center, said that with the curved LCD display panel with a curvature ratio of 4000R, the brightness uniformity of the television is increased by 13%, the contrast ratio is improved by 44.6%, and the distortion rate is improved by 63%. TCL pioneered the introduction of the 4000R gold curvature surface TV product that best matches the curvature of the human eye in the Chinese market, and creatively combined the world's most advanced technology with curved surfaces to create a series of global surfaces such as quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. Leading the strongest surface product camp, this is also an important reason why TCL curved TV can stay ahead.
According to reports, TCL has successfully passed a number of curved TV test certifications based on the technical strength of strong curved TV products, the advantages of its industrial chain, and its market position on curved TVs. Based on its own China Star Optoelectronics, TCL is the only LCD panel in China at present. - Backlight module-integrated manufacturing enterprise "Industrial chain vertical integration and integration of advantages of enterprises, can easily control the core of the R & D, production, sales and other core links, one after another to open up the upstream and downstream industrial chain, forming the strongest surface industrial chain structure .
China is in a critical period of supply-side reforms, and society is also at an important point in the consumption upgrade. Curved TVs have brought better experiences to consumers and have also become an important driving force for the replacement of ordinary people. With huge opportunities, TCL has relied on pre-conceived, multi-year solid accumulation of innovations, resulting in a comprehensive strength that surpasses other TV companies and has become a solid and solid guarantee for its market position.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
However, since 2015, curved TV has become popular and has become a new sales growth point. Statistics released by the China Electronic Chamber of Commerce show that in 2015, more than nine brands of more than 40 curved TVs are on the market, mainly 55 inches or more, and most have 4K ultra-high-definition display.
In general, because of its curved surface structure, the curved TV can obtain a larger display area in a limited space, and the viewing angle is wider. The contrast ratio of the flat TV with the same size curved TV is increased by 48%. When the human body is close to the curved display, an illusion similar to 3D imaging occurs. The human eye can obtain a relatively consistent picture from any point of view, and the depth of field brought by the curved surface, which is a sense of visual fall, is also very easy to give people the immersive pleasure, and the immersive experience brought by the curved surface. The effect makes this TV the darling of the current market.
At present, in the Chinese market, in addition to TCL, which has the highest share of surface TV sales, Samsung, Changhong, Haier, Hisense, Konka, LeTV, Microwhale, Xiaomi, and other display companies such as TPV and Weike have 20 Multiple brands joined the surface camp, the product covers all the main dimensions, up to 155 models. From this point of view, from the industrial structure, the curved surface has become a major trend of the industry without any dispute, and the curved camp is winning.
In the domestic market, Samsung, TCL, Hisense and other 11 core TV brands and display companies have joined forces to form a joint surface camp, jointly inflating the market peak season. According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages.
Li Jian, the deputy chief engineer of the National Broadcasting and Television Products Quality Supervision and Inspection Center, said that with the curved LCD display panel with a curvature ratio of 4000R, the brightness uniformity of the television is increased by 13%, the contrast ratio is improved by 44.6%, and the distortion rate is improved by 63%. TCL pioneered the introduction of the 4000R gold curvature surface TV product that best matches the curvature of the human eye in the Chinese market, and creatively combined the world's most advanced technology with curved surfaces to create a series of global surfaces such as quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. Leading the strongest surface product camp, this is also an important reason why TCL curved TV can stay ahead.
According to reports, TCL has successfully passed a number of curved TV test certifications based on the technical strength of strong curved TV products, the advantages of its industrial chain, and its market position on curved TVs. Based on its own China Star Optoelectronics, TCL is the only LCD panel in China at present. - Backlight module-integrated manufacturing enterprise "Industrial chain vertical integration and integration of advantages of enterprises, can easily control the core of the R & D, production, sales and other core links, one after another to open up the upstream and downstream industrial chain, forming the strongest surface industrial chain structure .
China is in a critical period of supply-side reforms, and society is also at an important point in the consumption upgrade. Curved TVs have brought better experiences to consumers and have also become an important driving force for the replacement of ordinary people. With huge opportunities, TCL has relied on pre-conceived, multi-year solid accumulation of innovations, resulting in a comprehensive strength that surpasses other TV companies and has become a solid and solid guarantee for its market position.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.