Recently, Gaogong LED reporter learned from LED lighting company Shangyu Lighting (China) Co., Ltd. that the company launched 100 yuan and 3 LED lighting products for the first time in China. Three 7W LED bulbs are only 100 yuan, equivalent to each ball. The price of the lamp is 33 yuan, which is significantly lower than the similar LED bulb products in the domestic market.
Sun Jianning, general manager of Shangyu Lighting, told reporters that the reason why the company can introduce price-disruptive LED lighting products is because it self-packages the light source and designs the power supply driver IC. In addition, the lamp body structure is also independently developed. It is through effective vertical integration that companies can control the overall cost structure while ensuring quality.
In addition to Shangyu Lighting, a number of LED lighting companies in China have also announced the launch of low-cost LED lighting products. In response to this phenomenon, the industry said that the domestic LED lighting market is on the eve of the outbreak, a number of downstream LED lighting companies, fierce competition, the company launched a subversive cost of LED lighting products at this time, in order to achieve rapid market share To form brand recognition.
Sun Jianning, general manager of Shangyu Lighting, told reporters that the reason why the company can introduce price-disruptive LED lighting products is because it self-packages the light source and designs the power supply driver IC. In addition, the lamp body structure is also independently developed. It is through effective vertical integration that companies can control the overall cost structure while ensuring quality.
In addition to Shangyu Lighting, a number of LED lighting companies in China have also announced the launch of low-cost LED lighting products. In response to this phenomenon, the industry said that the domestic LED lighting market is on the eve of the outbreak, a number of downstream LED lighting companies, fierce competition, the company launched a subversive cost of LED lighting products at this time, in order to achieve rapid market share To form brand recognition.
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