21ic MediaTek, Inc. has released the latest dual-core smartphone solution MT6577 to target the fast-growing affordable smartphone market worldwide. The MediaTek MT6577 is highly integrated with the 1GHz ARM® dual-core processor CortexTM-A9, the superior 3G/HSPA Modem, and Imagination Technologies' PowerVRTM SGX Series5 3D graphics processing unit (GPU), and supports the latest Ice Cream Sandwich operation in Android 4.0. platform. Integrating the dual-core processors currently available on high-end smartphones in the market, the advanced design architecture of MediaTek MT6577 can significantly increase the performance of browsers and applications by up to 40% compared with single-core platforms. In addition, the MT6577 also supports rich multimedia functions, state-of-the-art display image processing technology and the world's leading dual-card dual-pass solution, which will create a "noble" experience for users with super mobile phone specifications.
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Stuart Robinson, director of mobile component technology at Strategy Analytics, a well-known market research organization, said: "Dual-core processors account for 20% of today's smartphone processor sales, and most of them are used in high-end mobile phones. MediaTek's latest MT6577 solution is highly integrated with dual-core processing. And 3G/HSPA Modem, which can bring the performance and user experience of high-end smartphones into the fast-growing affordable mobile phone market. We estimate that sales in this market will increase significantly from less than 200 million in 2012 to 500 million in 2016. More than one."
Mr. Xie Qingjiang, General Manager of MediaTek, said: “Lianfa Technology is actively deploying the smart phone field. The MT6573 and MT6575 solutions currently launched are well received by mobile phone brands and consumers around the world, and have been recognized by global brands such as Lenovo and TCL/Alcatel. Adopted by many Chinese mobile phone manufacturers. As a pioneer and promoter of affordable smartphones, MediaTek's MT6577 dual-core smartphone solution today will give a new definition of the price/performance ratio of affordable smartphones – the MT6577 will have excellent system performance. High-end multimedia support and MediaTek's advanced wireless connectivity technology will enable consumers around the world to begin to enjoy the quality, performance and speed that were previously only available on high-end mobile phones."
MediaTek MT6577 supports rich multimedia specifications, including 8 megapixel camera, up to 1080p HD video playback and recording, up to HD720 (1280x720) resolution display and naked eye 3D processing, and integrates MediaTek's world-class digital TV platform and related The technology makes the image quality exquisite and smooth, and the digital TV-like image quality. The MT6577 also integrates MediaTek's leading four-in-one wireless connectivity solution, supporting dual band 802.11n Wi-Fi, BT4.0, GPS and FM, delivering higher performance and cost efficiency for the MT6577. The MT6577 is pin compatible with the previously released MT6575 series, saving customers cost and time to market.
The MT6577 solution is also designed with high integrity and scalability. It is industry-leading to support dual-card dual-pass multi-platform. This solution can be developed to support different global 3G specifications at the most cost-effective situation with a single design. End products. MediaTek's MT6577 dual-card solution has an excellent and stable system design that is close to 100% in both 2G and 3G card connection rates, and provides nearly 5 times faster 3G data speeds than other solutions. The solution is also very comprehensive for the user. The user does not need to fix the card slot when using the dual card, and can directly set the system according to the usage status (SIM SWAP), ensuring that the user can realize 3G Internet access regardless of which card slot is used.
MediaTek MT6577 has been adopted by many target customers, and several smartphones based on the MT6577 platform will be available in the third quarter of this year.
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