At the 2015 Mobile World Congress in Barcelona on March 2nd, domestic tablet solution makers Ruixin Micro and Intel jointly launched the first 64bit quad-core 3G communication solution SoFIA 3G-R, which is mainly for mainstream cost-effective mobile phones. And the tablet field, and for the first time to show the public mobile phones and communication tablets based on the program.
It is understood that the program is based on Intel Atom processor, 3G modem and connection technology. The new product name is part of the Intel® AtomTM x3-C3000 (codenamed SoFIA) processor family and, more specifically, its name is the Intel® AtomTM x-3 C3230RK processor.
At the exhibition site, Ruixin Micro provided the 7-inch and 8-inch SoFIA 3G-R communication tablet and mobile phone solutions developed by ACT. They are equipped with 64bit quad-core processor SoFIA 3G-R, all supporting the latest android5.0 lollipop system. . Based on SoFIA 3G-R end products, products are expected to be available in the first half of 2015.
In the past few years, the busy mobile phone chip business has cooled rapidly, and Texas Instruments and Broadcom have quit. NVIDIA is also struggling tough, and Marvell has recently been reported to have plans to sell. In the face of the international giants have withdrawn from the field, how can the domestic manufacturer Ruixinwei be able to announce its entry into the mobile phone field at this time?
It is not difficult to find that the reason why Ruixinwei dare to enter this field is mainly three advantages: First, Ruixinwei has entered the top three in the domestic flat-panel processor chip market and has many years of SoC product experience. Second, Intel has strong communication technology and has been widely certified and matured in communication baseband chip technology. Third, China is the world's largest mobile phone, tablet research and development, production and sales, Ruixinwei as a local enterprise to understand the domestic market. As an international veteran manufacturer, Intel has a huge customer relationship with the international market.
With many years of experience in the SoC product line of the tablet and familiarity with the Chinese market, Ruixin Micro has formed complementary advantages with Intel's mature baseband technology and resources for international market development.
There are advantages, and there is still a long way to go to gain market recognition. Here, the micro-network editor believes that Qualcomm currently covers the high-end market, MTK mainly covers the mid-range and low-end markets, and Spreadtrum mainly covers the ultra-low-end market. Ruixinwei needs to find the gaps of the three product lines for layout. Breakthrough point, good product planning and positioning, it is very possible to complete the counterattack.
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