While the global optimistic solid-state drive (SSD) is the next killer application of NAND Flash, the application of built-in NAND Flash memory (embedded SSD) in mobile phones has become the new focus of NAND Flash application. At present, the most common embedded SSD interface specification is eMMC, which is the new standard for mobile phone built-in storage solutions. The eMMC embedded SSD controller developed by Optimus Technology has been highly recognized in the long-term and flash memory, and has been widely shipped to various mobile phone and GPS terminal product manufacturers.
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Zhang Min right, director of GT Technology, pointed out: "Recently, NAND Flash has become more and more powerful with smart phones, which has triggered a strong demand for high-capacity MLC flash memory in mobile phones. Flash's fast generation alternates, often making mobile phone factories and chipsets. It hurts the brain, but because the standard interface eMMC can solve this problem, the fast-generation alternate flash such as MLC, TLC required ECC and Wear Leveling technology is solved by the controller manufacturer, and Optimus Technology has After a long period of deep cultivation, it has become a leader in the industry. Since the successful development of flash controllers supporting embedded eMMC two years ago, after a long period of cooperation with flash memory manufacturers, the current shipments have reached millions of units in a single month. It is growing rapidly every month; its application products cover mobile phones, satellite positioning systems, POS and even automotive fields, such as smartphone manufacturers Nokia, HTC, Asus, and satellite positioning system vendors such as Garmin."
Qing Tai pointed out that only the market demand pulse and deep cultivation of technical strength can only win in the fierce competition in the market.
Since the beginning of this year, GT has demonstrated superior market response and product and customer mastery; and with its strength in embedded eMMC SSD, it will further attack the SSD market used by PC or NB, which is expected to be brought to GT. Continued strong growth.
Because the embedded SSD is mainly to provide fast and reliable storage solutions for mobile users, it has the advantages of small size and low power consumption. It is mainly used in mobile phones, handheld products and satellite positioning systems. It has become an international mobile phone. Built-in memory solutions imported by large manufacturers. According to iSuppli, the shipment of mobile phones using embedded NAND Flash in 2008 was about 760 million, which has exceeded one-half of the total mobile phone shipments. In 2010, mobile phone shipments will reach 1.254 billion, accounting for 85% of the mobile phone market. %, up to 96% in 2011. Although the initial embedded SSD design is mainly aimed at high-end mobile phone models, it is expected to spread to all mobile phone products and other portable devices.
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