Nowadays, TVs are more and more like plane tickets or long distance calls. Everyone likes them, but because there are too many companies that provide this kind of service, almost no one can make a profit. "-A foreign magazine said in a report that under the current situation of TV giants losing money in 2013 In 2014, where should Chinese LCD TVs go? Industry analysts combined the Chinese TV industry and current hot spots to propose the forecast of three hot trends in the Chinese LCD TV market in 2013.
Trend 1: The proportion of 3D TVs continues to increase
From the official broadcast of China's first 3D TV pilot channel in early 2012 to the July 2012 3D TV pilot channel providing up to 300 hours of 3D live broadcasting of the London Olympics, it is believed that many users have tasted the sweetness of 3D TV. As a new technology that has only been in the market for three years, 3D TV has made a good development in China this year.
Driven by the launch of 3D TV channels, 3D TV has become one of the major selling points of major manufacturers. In addition, with the decline in the price of 3D TV types and the rapid decline in the prices of accessories such as 3D glasses, 3D TV sales have further increased. Survey company DisplaySearch said that 3D TV shipments in 2012 increased by 74% year-on-year. It is expected that in Western Europe and China, 3D TVs will account for 30% of all TV shipments.
The data shows that in 2012 Q1-Q3 the proportion of 3D TVs in the Chinese LCD TV market showed an upward trend, from 34.4% in the first quarter to 46.0% in the third quarter. With the continuous enrichment of China's 3D TV channels and content and the major promotion of major brand manufacturers, it is predicted that in 2013, the proportion of 3D TVs will continue to rise, reaching 60.0%.
Trend 2: Large-size, ultra-high-definition TVs are more concerned
On August 7, 2012, Konka took the lead in releasing the world's first UHD (UltraHighDefiniTIon) ultra-high-definition TV, LED84X9600PUE, with a total pixel count of more than 8 million display devices and a physical resolution of 3840 & TImes; 2160, which is Full HD 4 times of HD and 8 times of HD. Since then, major TV manufacturers including LG, Sony, Sharp and Skyworth have launched their own ultra-high-definition products.
The launch of UHD ultra-high-definition TV has attracted the attention of the broad market in a short time. Some people in the industry believe that there are currently few high-definition channels in China. In the existing radio and television programs, the number of high-definition channels is only a dozen. Even if consumers buy back ultra-high-definition TVs, I am afraid that they will encounter "who can't cook without rice". The embarrassment makes it difficult for the ultra-high-definition TV to have full space for development.
However, the super first-class visual enjoyment brought by UHD ultra-high-definition television is beyond doubt. After testing, it is found that the size of HD high-definition TV is 32-37 inches, FHD full HD is 42-55 inches, and only UHD ultra-high-definition TV is more than 80 inches. At present, large-size LCD TVs have become a development trend. Survey company DisplaySearch said that the average size of LCD TV panels is expected to grow by 9% in 2012. New large-size LCD TV panels will replace smaller sizes, such as 28 inches / 29 inches for 26 inches, 39 inches for 37 inches, and 50 inches for 46 Inches / 47 inches, 60 inches replace 55 inches.
It is predicted that large-size, ultra-high-definition TVs will receive more attention and become the mainstream TV in the future.
Trend three: the battle in the field of smart TV
Nowadays, under the circumstances that PC has already become intelligent and mobile phones and tablets have become large-scale intelligent, the traditional market of TV is bound to usher in a new revolution. The emergence of smart TV complies with the development trend of "high-definition", "networking" and "intelligence" of TV sets.
In China, the profit margin of flat-panel TVs can reach 50% in the early years, but after the fierce competition of various home appliance manufacturers and several rounds of price wars, the profit margin of flat-panel TVs has now fallen to below 3%. Nowadays, major TV manufacturers are changing from the traditional "hardware" profit model of whole-machine sales to a "hardware + content + service" profit model. By selling TV sets and providing content and services to customers, a profit model of continuous service is finally formed. . It can be said that smart TV is born.
How to seize China's smart TV market has become a problem that major TV manufacturers need to consider. With the active advancement of the integration of China's telecommunications network, Internet and radio and television networks, and the addition of external competitors, it is believed that in 2013, a new battle will start in the field of smart TV.
Throughout the field of flat-panel TVs, the traditional industrial structure and the focus of competition are changing. Whether it is a 3D TV, a large-size ultra-high-definition TV, or a recently hot smart TV, it is all a competition of new technologies and new experiences. Therefore, maintaining the advantages of technology and innovation is the way for the major TV giants to gain a strong competitive edge in the field of flat-panel TVs.
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