GE Lighting stalls bet restructuring

[Text|High-tech LED reporter Luo Shenghua] "Reorganization? This is a matter at the headquarters. We have not received any relevant news here, and it has nothing to do with us." This is the answer from a person in charge of GE Lighting China who accepted the high-tech LED reporter's interview on GE's recent strategic adjustment.

Recently, GE Group headquarters told the media that in order to better develop its business technology advantages and promote the development of high-tech green solutions in the customer-oriented market, GE Group headquarters strategically repositioned the lighting business--the global lighting team and The GE Growth and Innovation team is aligned.

GE Group, formerly known as Edison's light bulb company, has been the world's first lighting company. GE Lighting has a history of more than 130 years and is ranked as "the world's three major lighting giants" with Philips and Osram.

The death of GE and Philips in the global lighting market, although it has been difficult to win in the past many years, due to the growth of the GE Group's production front and the lack of lighting business in the middle and upper reaches, GE has been lighting globally in recent years. The inherent position of the market has gradually been seized by companies such as Philips and Osram. Even in recent years, GE Lighting once reported a crisis of being sold, and this rumor reached its peak when its home appliance business was sold to the Swedish home appliance company Electrolux for $3.3 billion.

The home appliance business and the lighting business belong to the same department. Previously, GE announced that it will focus its investments on high-return business and has already listed a list of companies that will spin off $4 billion worth of industrial business. The sale of home appliances business is part of GE's divestiture business and restructuring of its corporate strategy. GE hopes to increase its valuation through business divestiture, in line with its competitors.

In 2013, before the acquisition, GE's home appliance and lighting business revenue exceeded $8 billion, and the sale of home appliances business is expected to bring GE's $1.5 billion to $2.5 billion in revenue.

As a traditional business of GE, the lighting business has no small amount of revenue or net profit in the entire sales system. In the restructuring of the company's infrastructure business, it is justified to be abandoned.

"In GE's entire corporate structure, GE's business accounted for a small proportion. GE also discussed whether it has been stripped out for many years. However, the lighting business is, after all, the foundation of GE. If you sell the lighting business, it is equal to The root of GE has been lost, and investors and internal employees are unacceptable.” Nie Pengxiang, chairman of the company, told reporters.

The restructuring of GE Lighting is considered to be GE's position on the lighting business. Beth Comstock, GE's senior vice president and chief marketing officer, responded directly to questions about whether the lighting department will be sold. "The lighting sector is still an important part of the industrial product mix and has a good growth trend and will not be sold." .

The industry believes that GE's lighting business restructuring this time because GE Group is anxious to reverse its downward trend in the global lighting market, and China as the core market for GE lighting, but this adjustment for its lighting business in China Can it work?

More exciting, see the February issue of "High-tech LED" magazine.

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