Small household appliances or disposable products

In recent years, small home appliances have repeatedly exploded quality doors, and consumers are unable to afford direct injuries. Recently, according to an online survey, the reporter found that 70% of netizens were more or less dissatisfied with the sale of small home appliances, and another 60% of consumers said that even if home appliances are broken, they do not consider maintenance. Is it necessary for small appliances to become One-off goods?

[Investigation] repair is better than buying 60% consumers do not consider to repair small appliances

According to an online survey conducted by reporters, only 14.29% of netizens were satisfied with the sale of small home appliances, and 70% of netizens were not satisfied with the repair of small appliances, or thought that it was normal.

In the survey, it was also found that, like Ms. Zhang in the case, only 42% of the after-sales service was selected, and 57% of the consumers did not consider maintenance. Nowadays, many people’s consumption habits for small household appliances are “better to buy”. Small appliances such as rice cookers, hair dryers, induction cookers and soya-bean milk makers are priced at only RMB 300-500, but they are not easy to repair and may cause delays. To life and work, it gradually formed a "buy only buy" habits. Ms. Wang, who lives in Shanghai, said that her home has several electric kettles, and some used only six months. Some of them had broken buttons. It was a pity to throw them away, but it was really time to repair and spend money, to recycle garbage. Can sell a few dollars, so they can only be home.

【the reason】

When buying large appliances such as TVs, air conditioners, and washing machines, there are people in the stores who deliver goods and are responsible for installation. When a service call is required, someone calls for repairs. In contrast, after-sales service for small household appliances is “nobody cares”. Compared with other electrical appliances, why do small appliances face such a difficult predicament in the after-sales service?

1. Low product cost Maintenance costs are too high Once a home appliance fails, maintenance becomes a problem. More than 200 yuan to buy the electromagnetic oven, failure to spend more than 100 yuan for parts, spent 120 yuan to buy the juicer is broken, the home maintenance costs starting at 50 yuan ... ... many consumers have encountered such embarrassment, although Maintenance points are everywhere, but the maintenance of small appliances is time-consuming, laborious and costly. Many consumers have to directly abandon the broken small appliances.

2. Too few maintenance points for consumers to "run off the leg"

Small appliances are not as good as home appliances, and one call will be available on-site. Most small appliance repairs need to send items to the maintenance point. The scarcity of repair points for businesses has also become the reason why many users have abandoned their home appliances. Although the small home appliance industry is developing at a high speed, but the company is small in scale and weak in strength, the operation and management capabilities of electric enterprises generally lags behind, and companies will focus on cost reduction, short-term profit, etc. Naturally, they will not spend more. The labor costs create more maintenance outlets.

【View】

1. Small Appliance Repair Services Learning Online Shopping Introduced User Ratings Mechanisms Small household appliances companies are generally small in overall scale, have lagged feedback on consumer products, and do not know how to establish an effective after-sales service system. In fact, we are not as good as the mature online shopping model, choose to order maintenance on the network, and then choose courier or on-site service, payment can be online payment to Alipay or designated institutions, after the end of the repair to confirm the payment, and the maintenance done Out of evaluation. As a result, businesses can quickly get product feedback and solve problems.

2. Calls on the state to incorporate small household appliances into the trade-in policy. Nowadays, the public can only give small household appliances to garbage recycling stations. The acquisition stations are usually classified and recycled according to the materials used in small household appliances. The price is no more than 20 yuan, and some even sell only a few dollars, causing unnecessary resources. waste. In fact, reasonable recycling of used small household appliances not only can avoid potential safety hazards, but also can stimulate consumption and promote the development of small home appliance industries. It is reported that some companies have organized small home appliance recycling activities, but the "private version" of small home appliances developed by enterprises spontaneously "replaces old ones," and there is no formal "national version," and they have encountered considerable difficulties in the implementation process. It is hoped that the country can face up to the problem of small household appliances and issue a “new-for-new trade” to ease the idleness of small appliances.