On February 16-20, at the Euroshop in Düsseldorf, Germany, Philips, the global leader in the lighting industry, exhibited a smart interconnected LED that brought a new and personalized consumer experience to customers. Lighting system. Customers can shop in the store where the system is installed. Simply install an app (app) on the phone and connect to the store's lighting system to get relevant products and offers based on their location.
Philips' new intelligent commercial lighting system can help customers enjoy a more convenient, rich and highly personalized shopping experience, and the merchant can instantly understand the exact location and browsing trends of the customers in the store, and provide them with the most needed The most acceptable product information and offers, thereby enhancing customer loyalty and sales performance. In addition, the system's energy-efficient Philips LED lighting can create better lighting for the store and reduce electricity bills.
Gerben van der Lugt of Philips Lighting Division said: "The beauty of this new system is that it can use the in-store lighting to transmit information, and merchants do not need to invest in additional facilities to accommodate and support the letter for indoor positioning. According to him, the system forms a dense positioning network for lighting equipment in a shopping mall or supermarket. In this network, each lighting device is identifiable and can display its corresponding position through the APP. On the customer's mobile phone. Thus, when the customer moves in the store, he can always know where he is in the store and obtain the surrounding products and offers.
If a customer wants to make a Mexican-style dinner and needs guacamole, then the app on his smartphone can play the role of “personal shopping assistant†and guide him to the spice counter in the supermarket. If the customer wants to make fresh guacamole, then the app can plan a supermarket shopping route to help him find the location of avocados, tomatoes, onions, peppers and limes. In the process of customers going to buy these products, APP can also introduce customers to new brands in the store or provide suggestions for other related recipes.
Philips is currently piloting this new LED lighting system with retailers. This innovation in smart connected lighting shows that Philips is giving lighting a new meaning and subverting its traditional perceptions; this is what Philips is committed to by enhancing meaningful business, enhancing business value and improving it. The promise of people's lives.
Philips' new intelligent commercial lighting system can help customers enjoy a more convenient, rich and highly personalized shopping experience, and the merchant can instantly understand the exact location and browsing trends of the customers in the store, and provide them with the most needed The most acceptable product information and offers, thereby enhancing customer loyalty and sales performance. In addition, the system's energy-efficient Philips LED lighting can create better lighting for the store and reduce electricity bills.
Gerben van der Lugt of Philips Lighting Division said: "The beauty of this new system is that it can use the in-store lighting to transmit information, and merchants do not need to invest in additional facilities to accommodate and support the letter for indoor positioning. According to him, the system forms a dense positioning network for lighting equipment in a shopping mall or supermarket. In this network, each lighting device is identifiable and can display its corresponding position through the APP. On the customer's mobile phone. Thus, when the customer moves in the store, he can always know where he is in the store and obtain the surrounding products and offers.
If a customer wants to make a Mexican-style dinner and needs guacamole, then the app on his smartphone can play the role of “personal shopping assistant†and guide him to the spice counter in the supermarket. If the customer wants to make fresh guacamole, then the app can plan a supermarket shopping route to help him find the location of avocados, tomatoes, onions, peppers and limes. In the process of customers going to buy these products, APP can also introduce customers to new brands in the store or provide suggestions for other related recipes.
Philips is currently piloting this new LED lighting system with retailers. This innovation in smart connected lighting shows that Philips is giving lighting a new meaning and subverting its traditional perceptions; this is what Philips is committed to by enhancing meaningful business, enhancing business value and improving it. The promise of people's lives.
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