Micro evaluation of China Unicom 4G tariffs. 1) The 3G integrated package continues to be significant, with mature experience. 2) The voice charges inside and outside the package are similar to those of 3G, and there is a clear discount for the flow rate. 3) Package foreign investment "rest assured", 0.3 yuan / MB, 60 yuan / GB take the low, flow 15G, package foreign capital 600 double cap, pointing to "4G night house gone." 4) The half-monthly bag breaks the natural month limit and responds to zero at the end of the month. 5) Optimized cancellation of 3G T/M billing. 6) The voice and videophone rates will be combined. In addition, self-selected packages and multi-terminal shared traffic will be launched in due course. Unicom will benefit from the fastest 42G speed 3G, 1,000 yuan 3G/4G smart machines, four-mode terminals (at least a mode less than mobile, telecommunications), and the experience of the two forerunners, capital is still a bottleneck, if you can in the stock market Re-melt 30 billion...
Some netizens said that they did not understand very clearly. Now, over the past week, I have also spent a few hours sharing with everyone. My view of China Unicom's 4G package.
One, China Unicom this 4G package, there is a large number of Unicom 3G Package A plan shadow. In addition to the lowest 46 yuan file, the highest 886 yuan file, the middle only 226 yuan a file. From 11th to 8th, it is only 10 yuan more for each corresponding gear.
Second, the package content is greatly simplified. Canceled the number of T/Ms included in the package package; merged the videophone rates into basic voice rates, and no longer presented a separate videophone minutes; MMS prices and SMS were unified, no longer differential pricing; all package packages, The package of foreign funds is completely unified.
Third, the voice charges outside the package are the same as 3G. Compared with the 3G package, the voice within the package is simplified to 6 files at 200, 300, 500, 1000, 2000, and 3000 minutes, and the mainstream 136 to 196 are all positioned at 500 minutes, making the difference between the three files only included in the package. The traffic is different from 1G/2G/3G, which opens up the grade and facilitates the user's choice.
Fourth, alone superimposed 10 yuan / 200, 20 yuan / 400, 30 yuan / 600 short-colored envelopes, and China Mobile 4G package messaging rates are quite, but the price of high quality products MMS into the good practice.
Fifth, double measures to ensure flow "rest assured", pointing to "4G open one night, the house is gone."
(1) Flow 15G, package foreign capital 600 double caps.
(2) The out-of-package flow rate is charged at RMB 0.3/MB, which exceeds 200M and is charged at RMB 60/GB (as shown below). This should come from the 3G network card's automatic upshift billing mode, but it will unify the intervals between files. This kind of billing can take into account the interests of operators and users at a certain level, but I'm not optimistic. This kind of billing model has the same structure, the same unit price but a large number of sub-files, the tariff will be expensive, will be zero, it may lead to the user to use flexibly, affecting the effect of experience, it is better to directly set the package out of the flow rate at 0.15 yuan/MB , And increase the 1 ~ 2 files superimposed package (China Mobile provides 10 yuan 100M and 50 yuan 600M superimposed two packages, but the package standard rates up to 0.29 yuan / MB, obviously unreasonable).
Sixth, the new 4G/3G integrated package compared with the low 10 yuan 3G package, in addition to individual files, the included voice minutes have increased to a certain extent, while the included traffic increased significantly. For example, the 3G package of 96 yuan includes 240 minutes of 300MB, and the new 4G package of 106 yuan includes 300 minutes of 800MB, voice increases by 25%, and traffic increases by 167%. Compared with the 186 yuan file of the 3G package, the number of minutes contained in the 196 yuan file of the 4G package decreased by 10 minutes, but the traffic increased by 373%. Therefore, it is recommended that the original Unicom 3G subscribers switch to a new 4G/3G integrated package under the permitted conditions.
Seventh, half-yearly package, planned building-type self-selected packages and multi-terminal sharing of traffic, in response to the previously proposed "package cleared" / "traffic expensive" / "package does not apply" / "limited options" and other issues. Adding this to a release at the press conference, instead of being announced as new news highlights, is also a result of strong propaganda after the launch of competitors.
Eighth, Unicom will benefit from 42M's fastest and better covered 3G networks, thousands of 3G/4G smart machines, four-mode terminals (at least one mode less than mobile, telecommunications), and lessons learned by two pioneers. The biggest variable is the timing of 4G licenses. Funds are still the biggest bottleneck of China Unicom's development. If we can reconsolidate 30 billion yuan in the stock market, it will obviously help Unicom improve its strategic layout and narrow the gap with its competitors.
Added: Unicom 4G/3G integrated package issues: 1, the threshold is high, the minimum 76 yuan; 2, beyond the package outside the flow rate model may affect the user experience; 3, did not launch only support the flow of "card" package; 4. Although it is named 4G/3G integrated package, there is still no effective way to migrate existing 3G/2G users.
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