Analysis of the advantages and disadvantages of the LED display industry

Favorable factor analysis

(1) National industrial policy support

A number of industrial policies proposed by the State Council, the Ministry of Science and Technology, the National Development and Reform Commission, and local governments have played an important role in promoting the development of the entire LED industry and the optimization and upgrading of industrial structure. Under the background of industrial policy support, the scale of the industry is expanding day by day, and the industrial chain is becoming more and more complete. It has created favorable conditions for enterprises in the industry to improve their competitiveness and participate in international competition. It is expected that a number of independent intellectual property rights and core competitiveness will emerge in China. Backbone enterprise.

(2) Wide application range of products and broad market prospects

LED applications are on the rise, domestic LEDs have gradually formed hundreds of LED applications such as indication, signal and display, backlighting, etc., widely used in landscape decorative lighting, large screen display, traffic lights, digital display and indicator lights, automotive lights , mobile phones, digital cameras, computers, LCD TV backlights and other fields. With the development of technology, LED has also appeared in new application directions, such as aerospace, medical, agriculture and other fields. The market share of various LED applications has grown steadily and the emergence and development of emerging application fields have created a good market space for the development of the LED industry.

The country's infrastructure will further expand its large-scale demand. In the future, China will speed up the construction of affordable housing projects, accelerate the construction of rural infrastructure, accelerate the construction of major infrastructure such as railways, highways and airports, and accelerate the reconstruction of earthquake-stricken areas. The scale of investment will be greatly improved. . These major investments will generate large demand for a variety of LED applications, including display, special lighting, general lighting, and landscape lighting.

(3) Industry technology continues to improve, and cost reduction will boost industry demand

At present, subject to the cost of the middle and upper reaches of the LED core device, the price of the high-end LED display products is relatively high, which poses certain obstacles to the large-scale promotion of display application products, but with the advancement of the industry technology and the decline of cost, the breadth of market demand and The depth will be further expanded, and the market substitution effect will be released to a greater extent. The LED industry chain will achieve positive interaction between upstream and downstream, new products and new technologies will be promoted and applied rapidly, indicating that the market of the application industry will be further subdivided, and the market capacity of the entire industry will be further improved.

(4) The downstream industry standards are constantly improving, and standardized development has become the direction.

With the wider application range of LED display application products, its downstream application areas such as outdoor advertising and sports venues have gradually established relevant management specifications. For example, Beijing and Nanjing have successively formulated the "Beijing Electronic Display Settings Specification" and "Nanjing Outdoor Electronic Display Management Regulations", the State Sports General Administration also promulgated the "Sports Equipment Requirements and Inspection Methods (Part 1: LED Display )". In addition, the Ministry of Railways, the Ministry of Communications, and the Ministry of Public Security have also established relevant standards for LED display applications. The establishment of the above industry standards and specifications will help promote the orderly and standardized development of the LED display industry.

Unfavorable factor analysis

(1) Lack of technical talents

LED application product manufacturing involves many disciplines such as optics, thermals, materials science, electronics, computer, software, automation, mechanical engineering, decorative arts, etc., and needs to apply the above-mentioned comprehensive system to the knowledge structure and technical level of technical talents. The comprehensive quality puts forward high requirements. In addition, the implementation of LED product application solutions has extremely high requirements on personnel technology and experience. The same LED display products will display different results depending on the level of solution implementation. At present, such talents in China, especially high-end R&D and technical talents, are still in short supply. If the recruitment of foreign experts will significantly increase the cost, the lack of technical talents will have a certain impact on the development of the domestic LED industry.

(2) The phenomenon of low level blind investment is serious

At present, many places regard the semiconductor lighting energy-saving industry as a key industry for development, and increase support. However, there are also blind investment and low-level construction. Some local governments blindly renovate road lighting regardless of economic benefits and over-invest in landscape lighting. Leading to disorderly competition in the industry, the quality of products is mixed, the waste of resources is serious, affecting consumer confidence, and is not conducive to the healthy development of the industry. Disordered market competition often leads companies to ignore technological advancement and product quality improvement, and invest less in research and development.

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