On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit was held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the morning, LED lighting e-commerce special, Gaogong LED Director Dr. Zhang Xiaofei and O2O research services, such as Pinto, Tongfang Lighting, Bee Network (formerly Guangyi Impression Lighting) and Kasman Lighting, gave a keynote speech on the LED lighting enterprise channel and response strategies in the era of mobile e-commerce.
Liu Wanyi, CEO of Pinto.com, directly raised the word “subversion†to alert the status quo of LED lighting channels. She said that it is not the Internet that is subverting traditional enterprises, it is a backward thinking mode and organization. Under the impact of the Internet wave, the channel business circle accustomed to the traditional mode of thinking is undergoing a difficult adjustment period.
(Goodway Network CEO Liu Wanyu)
In fact, Liu Wanqi’s words have great practical significance in the LED industry. In recent years, the LED industry as a whole has developed rapidly, and the midstream and upstream sectors are rapidly undergoing technological change and supply chain optimization to adapt to the market. However, this top-down value chain reform has not been well transmitted to the downstream channel field, and has intensified the imbalance of LED industry chain development.
Some practitioners believe that the biggest crux of the structural imbalance in the LED industry appears in the channel path. With the increase in the number of LED companies, the competition is becoming increasingly hot, and the traditional sales channels of goods are gradually overloaded, and the emerging electronic channels are not subject to the diversion effect because they are not valued by LED companies.
Therefore, how to reconfigure the new channel system has become a key point in the LED industry. Liu Wanzhen believes that Internet thinking should be carried out in every link of traditional enterprises, and the advantages of the Internet should be used to enhance the competitiveness of enterprises in the channel field. This method is currently the hot O2O mode.
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