LED started "Golden 9 Silver 10" Beach Battle

"Golden 9 Silver 10" will return to the market
In the second half of the year, there are many festivals, including a major event in the lighting section - the Light Fair. “Jin 9 Silver 10” is the beginning of the season. Faced with the most crucial sprinting time of the year, companies are actively preparing for work to welcome the peak of the season. So how do corporate businesses seize this opportunity?

The surface warming is really watching

According to information returned by a reporter from the Jiangxi Office of this newspaper, the current LED industry in Jiangxi is booming. In order to greet the gold nine silver and ten, most companies have begun to hold promotional activities; Yunnan is currently due to the addition of new snail bay lighting stores, let the competition between stores Intensified, the one-stop shopping market for lights warmed once again in the hot summer; the LED industry in Sichuan became more active in Jin Jiuyin 10; and the enterprises and stores in Hunan also seized the opportunity of Jin Jiuyin 10 to hold promotions and new product launches one by one. , storefront upgrades and other activities.

The newspaper's topical planning team dispatched all employees on this hot summer day and visited major lighting stores in Zhongshan. Once the stores are about to fade in the off-season, they will attract consumers' attention in what manner. Through visits to the data, we learned that most of the lighting stores are warm and popular. Many "ghosts" were active in the store. When the reporter reached the Times Square in Guzhen Town, there were a group of foreigners on the van from the front door. After they got off, they looked at the homes of Times Lighting Plaza. In addition, the reporter also saw that most of the staff in the store are busy communicating with merchants.

In addition, many companies have posted recruitment notices, all of which are the arrival of the peak season, adding manpower to the company, flexing their muscles during the peak season, taking more orders, and getting a slice of the sales season. Compared to the depression in July, the popularity of stores in August is very good. Jin nine silver ten is approaching, the reporter saw a lot of outlets have hung out product promotions, and buy gifts of ancillary sales strategies to attract eyeballs. In previous years, many brand lighting companies paid special attention to inventory for the upcoming peak season. However, many lighting companies this year can not accurately predict the season, so only a part of the conventional inventory, and there are not many companies to launch new products. Some companies use the off-season to upgrade their stores and show off before September. It can be seen that companies want to show their talents in the top nine of Jin Jiuyin and seize business opportunities.

In this regard, Mr. Zhang of the Oaks Market said that the popularity is indeed improved, but most businesses are on the sidelines, not really placing orders. Indeed, some time ago, many companies closed down due to financial problems, so that people in the industry were paralyzed. Most dealers did not dare to take too much goods.

Inter Milan Lighting Marketing Director Deng Suwen told reporters that in fact the real business opportunity is the company itself, to do the basic things of products, services, quality, marketing, so that dealers have money to earn, they do not worry about not alone. In his opinion, this year's gold, ninety silver and ten are not very prosperous and may disappoint some people who are eager for gold, ninety silver and ten. With the rapid decline of China's GDP, the entire market will not be very good. But LED will be a bright spot. Deng Suwen believes that in the second half of the year, the polarization of the industry will be even more serious. The good business may be overwhelming and the bad business may be bleak.

Rationally welcomes the "Golden Nine Silver Ten"

In previous years, Jin Jiuyin 10 was the most crucial time for sprinting in the year. This was closely related to real estate and engineering. At the end of recent years, many home renovations also reached a climax. Therefore, lighting sales will also form a peak during this period. . However, due to restrictions on the purchase order and the emergence of the five countries, so that home decoration into an embarrassing situation.

The golden nine silver ten is the peak period for good sales of businesses and stores, because there is a Mid-Autumn Festival in September, a national holiday in October, and an annual light fair. As the saying goes: "The opportunity is not lost, no longer lost," and the opportunity is not overdue. The continuous construction of lighting stores, the increasing number of merchants, and increasingly fierce market competition, in order to seize the opportunity of “sales back to temperature”, the promotion of publicity before the peak season has become a compulsory course for many businesses: advertising, product promotion, etc. The timely delivery of product information and business trends to customers through the media.

Although the peak season is approaching, but the actual situation is not optimistic, companies need to be rational treatment, see the market when the positive response. In Dengdu Ancient Town, whether it is a street store or a star store, although passenger traffic is somewhat improved compared to the beginning of the off-season, there are a lot of products for consultation, but it is not as hot as expected. In the investigation of the market, the reporter learned that many LED shops are concentrated in a single store. Even if the number of guests increases, it is not as serious as it used to be for orders. Now customers can follow their own consumption needs. More than three, the freedom of consumption has increased. Although the peak season is approaching, but in the lamplight town street lighting, whether it is street shops or star stores did not appear in the warm scenes of the expected bargaining, and some of the store's renovation and upgrading can hardly cover up the mood of most third- and fourth-line brands unhappy . According to industry insiders, this year's "Golden 9 Silver 10" is not very different from previous years. The sales season is also a law of the industry, so there is no obvious change, but the marketing strategy needs to be replaced, and it is best to sprint in one year. The timing of the "Golden 9 Silver 10" achieved great results.

In the face of the industry's regular peak season, even if there are no obvious signs yet, cutting-edge brands have begun to fully deploy, especially in terms of cost-effective. Although this year's peak season for gold, nine silver and ten did not give the corporate outlets the desired effect, the market did indeed pick up, although it was not obvious.