First-half penetration rate of smart TVs

In the first half of this year, the color TV industry ushered in the harvest season: According to data from China Yikang, from January to June 2013, China's color TV market reached 24.55 million units, an increase of 33.93% year-on-year. Among them, the most anticipated smart TV products carrying the industry in 2012 will not be insulted by the “mission” and its performance will be eye-catching. In the first half of the year, the cumulative retail volume of smart TV reached 11.28 million units, an increase of 132.24% year-on-year, and the market penetration rate was as high as 46%. Jia Dongsheng, general manager of Zhong Yi Kang, predicts that smart TV sales in 2013 will reach 26.1 million units, and in 2014 it is expected to reach 36.1 million units.

On July 29th, the president of Gome, Wang Junzhou, pointed out at the "2013 China Color TV Trends Symposium" that in the past year, smart TVs have been fully recognized by consumers. "For the first time in the development of televisions, Consumer habits are smart TVs. Smart TVs have changed the relationship between consumers and TVs, bringing consumers into a wider Internet wide-area world. Through smart TVs, consumers can get what they need on the Internet. Anything."

Jia Dongsheng said that smart TV is indeed a trend in our era: “The color TV industry faces three major challenges: First, fewer and fewer people watch TV, television is being replaced by more mobile phones and computers. Second, , With purchasing power, dynamic young people are moving away from television, the elderly and children become the main force; Third, the constant involvement of advertising has led to public aversion to television, and then choose to watch television programs on the Internet, this is a TV interactive products The biggest flaw in real life.” “But Smart TV provides a new human-computer interaction platform that solves the above problem. Smart TVs are no longer a simple TV, but they synthesize the interests of all family members and form a New home entertainment terminal."

However, he also pointed out that the development of smart TVs is still "on the road." At this stage, there are still some shortcomings in smart TVs. This is something that we cannot avoid, including the fact that full interconnection and interworking are not good enough, applications are not rich, and home terminals are The status is lower than that of mobile phones and tablet computers. Therefore, the future is bright and the road is tortuous. In the next three years, Zhong Yekang believes that the speed of smart TV is unthinkable and must be a rapid process, but all color TV companies Should take the opportunity to make innovative products closer to the actual needs of consumers."

Three characteristics of smart TV in the first half of the year:

The first feature, smart TV has become the mainstream of the color TV market, and it is growing rapidly every year.

The second feature, the core sales channel of smart TV, especially the core channel of the first-line market is the home appliance chain;

The third feature is that smart TVs have basically covered all size segments in 2013, and the prices of smart phones and non-intelligent machines have increasingly converged.