Year-end Business Gifts Market Analysis

With the Spring Festival approaching and the peak season of “Humanity coming and going”, the business gift market is still hot and even lifted. Let's take a look at what business people will choose as gifts, and what products are suddenly sold out.

Tobacco and wine gift market showed negative growth

As the saying goes, there is no place for wine, and wine should be the bond of sentimentality for the people of the country. In particular, liquor gifts have become a kind of culture. The Lunar New Year is approaching the New Year holiday. Different from previous years, due to factors such as “prohibition of alcohol prohibition” and restrictions on luxury hospitality, the sales of tobacco and alcohol gifts declined. More importantly, the health and health care that people are now more concerned about will also form on the tobacco and alcohol gift market. A certain amount of shock.

It can be seen that although tobacco and alcohol gifts still occupy a large part of the market, the development trend is not optimistic.

Health, culture - "business gift market" vane

In recent years, with the continuous improvement of living standards, people's expectations for health and longevity have become more and more intense. Therefore, more and more attention has been paid to health care, and the sales of health gifts such as Cordyceps, sea cucumber, and American ginseng have all increased.

At the same time, the New Year cultural gift series, which has been popular with high-end cultural groups, has also been favored by high-end gift buyers. Ceramic gifts, purple sand gifts, calligraphy and painting gifts and other cultural series of gifts spending increase in the Year of the Pig.

In general, “health” and “culture” have become a new trend in gift giving. In time, it will certainly surpass the traditional tobacco and alcohol gift market and become the most important market for holiday gifts.

Electronic products occupy the gift market still need to sharpen

Looking back at this year's electronic product market, "Hurricane Apple" is still strong. iPhone5, iPad mini and other products have been sought after by consumers around the world. Apple products not only exist as an electronic product in the market, but have become a trend. The value embodied in Apple products is far higher than its own use value. There was hardly any electronic product that could have been known to such a high level. This year, quite a number of financial companies held the iPad and other products as prizes for prize-winning gifts, which proved the influence of Apple products.

Professional gift market participants said that “the hot business opportunities of electronic gifts have attracted many companies to enter, but they have not really become the first choice for gift givers. They should really get the favor of consumers, not only in terms of innovation and practicality, but also The important thing is that it will take time for the masses to accept it."

It can be seen that electronic products have won the attention of many people with their unique performance, but it takes time for the gift giver to pay for “TA”.

to sum up

In general, although the tobacco and alcohol gift market has not been as big as before, this part of the market can still not be underestimated. Although electronic products have won many concerns, most consumers are still waiting and seeing; they are led by health care and culture. The high-end gifts have gradually emerged as a new consumer trend. Over time, they will surely become the upstarts in the gift market.