Previously, it has been discussed whether OTT has any future; now, as long as they are all affiliated with TVs, they have launched their own smart TVs, forming a gathering phenomenon.
The stories about several vertical areas of smart TV have been staged in various ways. Of course, every time a new product is released, almost every manufacturer says that they have the craftsman spirit and try to persuade everyone present from all dimensions. “My TV is a work of art.â€
Then there will be more emerging TV makers. Can these companies introduce new products? Or is it still fried?
Is a television an ecology?
No TV is not ecological. Every time TV manufacturers release new products, they say that they are building an ecosystem. "Yes, PPTV's new TV ecology field has been opened up." Chang Jiang, general manager of PPTV Juli TV Project, said at the press conference yesterday.
However, it's easy to talk about ecological construction. Several vertical areas based on smart TVs currently have points that are difficult to break through. The video revenue model considered to be the most promising is a single one, and the habit of paying for TV screens is urgently needed. Moreover, the review of television video is more rigorous, and some fine products may not be able to be presented on television, which greatly reduces the user's desire to pay. Some users have reported that these videos can be downloaded on the Internet, and why do they have to pay? There are a lot of video sites investing in self-produced dramas, such as the establishment of Suning Film and Television in PPTV, followed by 8 to 10 movie theaters, and some even established television theater alliances. However, self-produced dramas and self-produced films have a large input cost and a long period. If there are not enough paying users, they often make ends meet.
The game has become faster, and some manufacturers are also working hard on video games. However, the various Android-based games are too low, and they have not been able to play the shocking advantages that large-screen games deserve. Moreover, the video game industry chain is relatively long, and there are still deficiencies in control, payment, and lack of content, all of which restrict the overall development of video games. This created a dilemma for video games. “If you don’t have any money to make, everyone doesn’t mix, there is no good game.†There is no good game, no one pays, no money, and a vicious circle.
However, it's easy to talk about ecological construction. Several vertical areas based on smart TVs currently have points that are difficult to break through. The video revenue model considered to be the most promising is a single one, and the habit of paying for TV screens is urgently needed. Moreover, the review of television video is more rigorous, and some fine products may not be able to be presented on television, which greatly reduces the user's desire to pay. Some users have reported that these videos can be downloaded on the Internet, and why do they have to pay? There are a lot of video sites investing in self-produced dramas, such as the establishment of Suning Film and Television in PPTV, followed by 8 to 10 movie theaters, and some even established television theater alliances. However, self-produced dramas and self-produced films have a large input cost and a long period. If there are not enough paying users, they often make ends meet.
There are also e-commerce, education and other fields are optimistic about. However, these are also very basic on television. Many of the contents just copy and copy the Internet. They cannot be tailored to the living room and set up innovative content formats. Some manufacturers want to take the route of live broadcasting, especially sports broadcasting has become one of the focuses put into by many TV manufacturers. Dong Chu, executive deputy general manager of PPTV Juli Sports Co., Ltd. has painted a big pie to build a 50 billion yuan industry. However, it is not easy to form a mature tournament live broadcast system, especially from the hardware, training, and development of independent events all require a certain amount of time.
It can be seen that it is too early to talk about ecology. In the absence of a sticky paying user, talking about ecology is too empty.
Have to say the details and accessories
All television, quality, sound quality, performance must be the focus of the introduction.
Not long ago, at the launch of the millet TV 2s conference, Lei Jun started from a small place, thinking that whether it is from the ultimate slim body, or from the all-metal body, back view, millet TV 2s are pursuing the ultimate technology and appearance It has almost reached the level of luxury. And yesterday, PPTV-55T, the general manager of PPTV Juli TV project, also displayed the slim and symmetrical beauty of the PPTV-55T. He also introduced the ultimate pursuit of the TV.
In the TV industry, where the homogenization is very serious, these Internet companies have not only competed in quality and performance, but have said beauty from the details. When almost all manufacturers have 4K panels, PPTV has proposed the concept of four colors, four-color 4K panel brightness enhancement rate of 50%, saving electricity than 35%. In fact, these data do not necessarily give the user a better experience.
In addition to picture quality, speaker accessories have increasingly become the focus of manufacturers. Chang Jiang pointed out that the horns are not large but large. PPTV speaker cavity volume 1.5L, and adopt electronic frequency mode, have a better experience. Speaker professionals said that although the use of crossover mode experience is better, but it is only amateur level, far from the professional level.
Smart TVs have just entered the Red Sea and every newcomer is seeking new highlights. In order to pursue differentiation, they all talked about some inconsequential details and believed that these all reflected the craftsmanship. In fact, paying too much attention to these details is putting the cart before the horse. It does not give the user a real process-level product experience, but rather makes the user indifferent.
Regardless of the ecology or the details, these newcomers are simply trying to make their own TVs good or bad. However, at the present stage, the concept phase of ecology can only stay on the ground. There is a long way to go, and many details do not matter to the TV experience. Smart TV is now a prop, and different newcomers are playing the same script.
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