The screen shows the strongest! Domestic TV sales beat Samsung/LG

With the natural advantages of the display panel, Samsung and LG have successfully squeezed out Sony and Panasonic to occupy the top two TV shares. However, with the rise of Chinese manufacturers, this situation has shown an unstable situation.

Yonhapnews reported today that the statistics agency DissplaySearch reported that in the first half of this year, the share of Samsung and LG decreased by 4.3 percentage points over the same period and is currently 34.8%.

Most of the reductions were taken by Chinese manufacturers, and the latter also absorbed new customers from Japanese companies. The total share increased by 4.6 percentage points, accounting for 25.9% of the total.

Specifically, Samsung TV fell to 20.8% and LG 13.9%. At the same time, TCL’s market share increased to 5.7%, and Hisense also increased by 5 percentage points to a new high of 5.4%.

Reflected in shipments, domestically produced TVs were consolidated to 25.4 million units, and Samsung and LG were both reduced by about 16%.

This situation can also be linked with the 10.7 billion large-size OLED panel investment plan just announced by LG. According to analysis by Korean media, this is to further reduce the price disadvantage of OLED screens, and at the same time, to counterbalance Chinese manufacturers through higher technical level and increase profit.

Interestingly, a previous research report showed that domestically-made TV display technology has reached the top of the globe, far more than Japan and South Korea.




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