China's home appliance industry has developed to the present, and it is already a relatively mature industry. Whether it is traditional white goods (referring to refrigerators, air conditioners, washing machines), black appliances (referring to television (parameter picture articles), video, audio) or small appliances, they have a complete industrial chain system and independent research and development capabilities. Chinese home appliances can even be said to be a business card for China to go to the world.
Entering the Internet era, under the cross-border impact of some Internet companies, many home appliance companies are confused. I don't know the future development trend of the industry, and the strategy is vacillating. In the context of industry transformation and upgrading, confusion, jealousy, and wait-and-see will not only delay the warplanes, but will even be shuffled out.
First, the intelligence is in the ascendant
The intelligentization of home appliances is generally understood as two ways. One is the intelligent function of the home appliance itself. For example, automatic reminder of electrical appliances, timed self-switching machine, voice control, etc., specific light washing and slowing function like washing machine, automatic temperature adjustment function of air conditioner, automatic channel selection of TV, etc., and an additional wfwi function can be realized. Remote control, or can be connected to the system platform or portal through wfwi, become an integral part of smart home.
In the smart home system, home appliances are indispensable. In order to enter the smart furniture system, the home appliance must first be intelligent. In other words, in order to become an integral part of smart homes, home appliances must have only attributes, docked with the system platform or portal through wfwi.
According to the monitoring data of Aowei (AVC), as of the end of July, the proportion of smart TVs is close to 70%, and the proportion of smart air conditioners is 16.7%. The refrigerators and washing machines are less intelligent. Black electricity originally belonged to electronic products, and its relevance to wireless control was high, so the degree of intelligence increased rapidly. The white electricity property is a physical product, and the Internet is less involved, so the degree of intelligence is lower.
However, white power companies are also accelerating their pace. For example, Zhigao Air Conditioning has deployed intelligent cloud air conditioners two years ago. It can not only realize remote control, monitor air conditioning operation status, but also detect and warn air conditioner faults. Leading position has also become a model for many white electric companies to follow.
It can be said that intelligence is an important path for the future development of home appliances, especially for white TV with a low degree of intelligence. Intelligentization is a long way to go.
Second, the basic function is more important
At the same time that home appliances are turning to intelligence, the upgrading of home appliances is also going on. This is also the root of home appliances that can always maintain a sunny future. Many home appliance companies are "mastering the core technology." What is core technology? In fact, it is the continuous improvement and improvement of the basic functions of home appliances.
In the field of black electricity, how color picture quality can be closer to nature and more pleasing to the eye. The feeling of viewing is more comfortable and the experience is stronger. To this end, color TV research and development has a clearer 4K, even 8K technology. There is also a curved TV with a lighter look. In order to better reflect the surface imaging, OLED technology came into being.
In the field of white electricity, refrigerators are not only frozen and fresh, but also need to be subdivided; washing machines are not only clean, but also different people and materials; air conditioners not only need to improve the energy efficiency of cooling and heating, but also improve the air quality. . In a sense, air quality is an important part of the already rising demand.
Therefore, the improvement or upgrading of the basic functions of home appliances is still an important development direction. For example, Haier's recently launched self-cleaning air conditioner is a model for further deepening and improving basic functions. The basic function of air conditioning is refrigeration and heat. When people realize that the heat is cooled, the air will be polluted, and the air conditioner has a filter. However, according to the current technical conditions, only the filter has been unable to meet the demand, and this has the introduction of Haier's self-cleaning air conditioner.
Similar innovations such as Haier's continuous improvement and improvement of home appliance functions have emerged in the history of the development of home appliances. Not only have there been, but now, as long as this product still exists in the future, there will be new and iterative products emerging according to the changes in demand, the improvement of technology and the application of new materials.
It is this product that is constantly updated and iterated, and the vitality of the product will continue to be stimulated. The home appliance industry has been hailed as a permanent sunrise industry, which is built on the continuous innovation of products.
Third, the two major directions are not contradictory
The two major development directions for the future of home appliances are actually intertwined. In order to raise the intrinsic function and ease of use of these functional products that improve people's quality of life to a new level. Of course, this is inseparable from the technological development and the application of new materials in different periods, and it is also inseparable from the demand upgrade brought about by the improvement of consumption level.
In this round of Internet tide, because of the different degrees of connection between different home appliances and the Internet, or the difference in the concept of enterprise development, the attitude towards embracing the Internet is different. Either sneer at the Internet, stick to the tradition and hold on to the ruin; want to blindly worship the Internet, as a fetish worship. It is impossible to correctly understand and understand the embrace of the Internet, nor can it treat the tradition correctly. Formed a non-black and white dogma and metaphysics.
In fact, the non-black and white dogma is not advisable, but it should be the two major directions. On the one hand, it is necessary to innovate in the basic functions of the products, so that the performance of the products is getting higher and higher to meet the needs of consumers, and on the other hand, it is necessary to innovate in the convenience, speed and comfort of the products to satisfy the consumers. Enjoy the needs of life.
However, for black-light enterprises belonging to the electronics industry, it is relatively easy to load intelligent hardware. At present, the degree of intelligence is already quite high, up to 70%. However, the progress in the breakthrough of the core functions of the products is slow. The industry generally recognizes that OLED is the future development direction in technology, but it is due to the high manufacturing cost and the improvement of substitution. It is difficult to make fundamental changes in the short term. This phenomenon deserves attention in the industry.
For the white electricity industry, the core technology innovation of basic functions is more difficult. For example, the washing machine, whether it is a parallel bar, a single cylinder, a drum, or a drum, has no fundamental breakthrough in the basic principle that the motor drives the rotation of the washing tub. The innovation is only a washing method, or a shape change. This is especially true for air conditioners and refrigerators.
At present, the intelligence of white goods is relatively simple. It can only be added with a wfwi or an inductive probe. It can be remotely controlled interactively, and the intelligent function is extremely simple. And higher levels of intelligence are still being explored. Most users have fewer applications for such intelligent functions, and it can be said that the practical functions are not large.
From this, it can be judged that the two development directions of the development of home appliances are undoubted, but the road to further deepening is still very long. Need a home appliance manufacturing enterprise, take a good grasp of the basic needs of users, and take every step of the different stages of enterprise development.
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