This year, mobile VR video content as the first object of most users and VR intimate contact, showing a more attractive side than ordinary video. The penetration rate is far more than that of the mobile terminal VR glasses box mobile terminal of the all-in-one machine, that is, the smart phone end. At present, the VR glasses box that fits the smartphone side, whether it is Storm Mirror, Big Friend or Xiaomi, Huawei, almost every company that can manufacture hardware will participate in this industry.
Although people in the industry have no technical content for the experience of VR glasses boxes, it is a kind of pseudo VR, but only need a helmet to experience VR virtual reality. I believe that even technology enthusiasts will be willing to buy first. One try. Isn't the high-end head show that users are willing to buy it? Of course not, but the financial resources needed for a high-end VR headset are not just the purchase of a single VR helmet, but also the PC, host, etc. that run behind it, and willing and capable. The number of users who bear this fee must be a minority. Smartphones have reached the current level. Almost everyone owns a smart phone. Although not everyone is willing to purchase additional VR glasses, more and more marketing activities and channels show that VR can be experienced by smart phones. And the popularity of VR glasses boxes is basically 100%.
VR video playback applications that bloom everywhere, so many VR applications have emerged. Open the app store on your phone and search for the keyword VR. The VR application platform, large and small, has already been selected by the team. It is observed that whether it is orange VR that brings together a lot of content, utovr with strong VR communication ability, or VR broadcast that brings together the world's exciting content, the most popular content in the APP is still focused on beauty and In the two major categories of terror. Other types such as extreme sports, tourist scenery, humanities and documentary, etc., there are few teams that dare to shoot in China, and users who want to see have not yet exploded. Is it because the theme of beauty and horror is enduring, or is VR able to better express the charm of these two types of films? Those who know a little about VR know that VR content has a strong sense of innate immersion and strong scenes. specialty. The heavy scene atmosphere also proves that the suspense and horror theme is more suitable for VR film and television. Beauty is the most primitive desire of mankind for beauty. The temptation to face the beauty in the world of VR is far stronger than the visual impact that ordinary video can bring. For those who are always able to accept new things for the first time, excitement is the point that best attracts them.
Why do beautiful women fail to retain the hearts of VR users? When users are attracted to content and stay active on the platform, we think that VR content is finally on the right track. However, most users no longer appear after watching it for two days. The users who have been hard to do various marketing promotion are so easy to leave. I believe that every platform can't help but ask, isn't horror and beauty not what you want to see most? The content? Why the beauty is still going on, the horror is constantly coming out, but you silently put down the VR glasses? According to the survey, most users give the answer: it is so vague, can't see clearly... facing the full " The beauty of the mosaic and the single story are all the ghost pieces of the expired bridge. Getting such an answer is undoubtedly a major blow to all content teams and VR video distribution platforms. You think the subject matter is right, but you find that users have more needs; you took a 4k HD VR blockbuster and found that the user only saw 720P. VR content creation is far from simple. There is a lot of helplessness in solving the problem alone.
Not only hardware, client software also limits the development of VR content. One reason comes from the hardware limitations of the client. At present, the resolution of mainstream smartphones is 1080P. Even if you provide 4K HD content, it will be affected by hardware conditions. . And you can't ask all users to change to a phone with a minimum of 2K screen. Another reason comes from the technical level. VR movies are four times more expensive in production than movies of the same duration. After reasonable compression, a 10 minute 4K movie will still have tens of Gs. However, most of the distribution platforms are small startup teams, unable to bear excessive bandwidth and server pressure, so the video provided by the content team will be compressed to hundreds of megabytes again. The clarity of the loss is like the expression pack saved many times by the screenshot. The same, more and more blurred.
Compared with the mobile phone that allows users to replace 2K or even 4K screens, the solution is better for network broadband speed and lower cost. From the perspective of industry development, the most advantageous way is that VR content platform can accept larger and higher definition. Video source, and optimize the server-side decoding and playback functions, so that users can smoothly view relatively high-definition VR video under the existing conditions. From the size of the VR video that can be downloaded from the current VR video playback platforms, most of the videos in the VR playback app are compressed very small, only about 2300M, and some videos in the VR broadcast have a maximum size of 1G. This also indirectly indicates that this supported video source file size is larger. The VR broadcast official also clearly stated that the new version of Christmas will support the upload of VR video content of up to 1G, and has made a major breakthrough in the video compression algorithm, enabling users to watch various kinds of smoothly in the case of the existing network. HD VR video content. Presumably, this will greatly enhance the development and popularization of the vr content industry.
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