With the impact of the Internet on the traditional TV market, almost all television manufacturers now publicize the introduction of smart TVs, but the survey found that so-called smart TVs can only watch TV content or on-demand TV dramas, but in reality In the process of use, there have been frequent difficulties in the smart TV's frequent operation, complicated operation, and less application. "Smart TVs don't allow installation of third-party software. Manufacturers' after-sales personnel are at a loss when faced with the ever-present TV failure. It is even recommended that users pull out the power after each TV run. This is also called a smart TV. "Miss Liu was very depressed by the smart TV at home recently. This one-day famous brand television was bought by her at a large-scale electric chain shopping mall in Guangzhou last year. It took less than one year in total, but now she has made her very annoyed. After-sales service: Third-party software does not match "The first half of the year was still quite normal. In the past two months, the TV set had frequent problems, including sounding catenaries, and having no sound, etc., looking for factory maintenance, and actually pushing all responsibility to third-party software. I Really do not understand!" Miss Liu said. Miss Liu for the first time and after-sales contact maintenance, after-sales said that the official system upgrades and third-party software does not match the upgrade, so Miss Liu to restore the factory settings, re-upgrade the system. Did not expect to restore the factory settings not to a month, the TV again appeared the same problem. So Miss Liu once again contacted the manufacturer after the sale, and the manufacturer sent someone to come to the door for maintenance. "Up to now, I have come to the door twice. No matter what kind of problem it is, I say that it was because I installed third-party software. I would say that there was a conflict between individual software and the system. I would say that it was installed too. Multi-software, one will also say that the process of software use caused too much cache, in one word: all the third-party software is wrong!" User: Buying a monitor at a high price According to Miss Liu, the means of after-sales processing also come and go is to restore the factory settings, delete the software, and even suggest that she should pull the power after each TV. "What are these methods? Doesn't this mean that every time I watch a TV, I have to reboot like a computer?" "At the end of the day, after the sale, I actually suggested that I remove all software and even the set-top box!" Ms. Liu later found out in her inquiry that, once the set-top box was installed, the TV actually became a monitor and it no longer had the function of a smart TV. "I spend so much money on a smart TV. In the end, I can only use it as a display. Then why should I buy a smart TV?" Miss Liu said with emotion: "Smart TVs don't allow software installation. where is it?" What is a smart TV It is understood that the so-called smart TV is a fully-open platform equipped with an operating system, allowing users to install and uninstall various types of application software while enjoying normal TV content, and continues to expand and upgrade the functionality of new TV products. . Smart TVs can continue to give users a rich and personalized experience that is different from using a cable digital TV receiver (set-top box). Question 1: Severe homogeneity The survey found that the current popular smart TVs in the market are functionally homogenous. They only allow TVs to access the Internet. The manufacturers do not have their own special features. At the same time, smart TVs are currently on demand for content. There is also homogeneity in the market. "If we say that there are still policy restrictions on the application of Internet TV, many programs cannot be seen. I can understand this, but this does not mean that even software cannot be installed. Since the manufacturers have to produce such a TV, at least Technically ensure the normal use of the software installation function." Consumers have reported that when they purchased smart TVs at shopping malls, they were not told that there were restrictions on installing software. "When you first bought it at a mall, the salesman claimed that he could use it as a computer. Now he can't even install several software." Miss Liu believes that the business is more responsible in this matter. Problem 2: Operation is complicated "This smart TV is not as good as the original non-smart TV set. Now it is a sports program. Pressing many keys is really troublesome." This is the complaint of an older user. It is understood that at present, many smart TVs are turned on, and the screen is a variety of choices. Including TV content source selection, Internet content selection, as well as viewing history, and search, etc., are very rich and complex. For some older people, compared to the original operation of non-smart TVs, the simple operation of direct channel selection is very difficult. Nowadays, smart TVs cannot find the TV content they want to watch in a short time. To find a TV program, you need to Look for 3rd and 4th level menus. At the same time, current smart TVs require more complex input functions in order to search. Question 3: Use less At present, all TV manufacturers have set up their own boot interface, but there are very few smart TVs that can really meet the needs of users. For this reason, TV manufacturers began to try to open up channels for third-party software, that is, allow users to install third-party applications in their own TVs. But the reality is just like Miss Liu complained that after installing a third-party application, smart TVs began to fail. At the same time, the hardware configuration of some TV manufacturers is not adapted to the software upgrade, which causes the TV screen to constantly jump out of the reminder for the user's software upgrade; but the original hardware space of the TV is not enough, and finally the TV cannot be upgraded, and the upgrade reminder Then jump out once every ten minutes and the viewing experience is very poor. Experts say: Smart TVs have not achieved a qualitative leap For the current status of smart TVs, senior industry expert Liang Zhenpeng said that after several years of development, more than 90% of TVs are claimed to be smart TVs. But in fact it did not achieve a qualitative leap. At present, the smart features of many smart TVs can only be used to order TV dramas. Other smart applications, including large-screen games, smart e-commerce shopping, and online education, have not yet been truly realized. At the same time, because of the content of licenses, TV manufacturers' homogenization of TV dramas on demand is very serious. Liang Zhenpeng said that in the future, if there is a breakthrough in the function of smart TVs, large-screen games, smart homes and so on are a big trend. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.