China Mobile's 2016 Global Partner Conference was officially held in Guangzhou. The conference brought together many manufacturers of China Mobile's related industry chain. As a strategic partner of China Mobile, New Media Communication is also invited to participate in this conference. Its self-developed URCS+ converged communication carrier solution can help operators to “pipeline†and comprehensively improve their basic telecommunications service capabilities. "Internet + "new market.
Help operators improve Internet value
In the past 10 years, Xinyin Chuanxin and China Mobile have gradually established a stable and trustworthy cooperative relationship. With the accumulation of integrated communications, New Media Communications can help operators enhance their value in the Internet. For the understanding of the field of converged communication, the new media said that converged communication is not a new concept, which was proposed by the industry more than ten years ago. Many operators in the world have tried to launch converged communication services, but there have been no particularly successful cases. The reasons are limited by the limited technical conditions in the past, the backward technical solutions, and the deployment of expensive proprietary hardware. The cost is too high. On the other hand, with the advent of the mobile Internet era, telecom operators are facing various difficulties such as increasing network pressure and insufficient innovation in operating modes, and are gradually being “pipelinedâ€.
In response to these two problems, the URCS+ converged communication carrier solution independently developed by New Media Communication has a unique pure software architecture design, which can greatly reduce the network construction cost and operate with the interconnection characteristics. The integration of existing business systems helps operators to quickly launch RCS services. Secondly, the URCS+ carrier solution is the world's first end-to-end integrated converged communication solution that adopts the "OTT" core architecture and complies with the RCS service standard specification, which can effectively reduce the service deployment and operation costs of operators and accelerate the evolution of CT to IT. To achieve innovation with the Internet concept, help telecom operators to "pipeline", comprehensively enhance the basic telecommunications service capabilities, and open up "Internet +" new markets.
URCS+ products have five key features
In recent years, operators' traditional telecommunication services have been facing competition from OTT services. Then, can the new URCS+ converged communication carrier solution independently developed by Xinyun Communication help operators gain an advantage in the competition?
In this regard, the new media letter said that there are many successful OTT products in the world, but these products do not communicate with each other, leading to the separation between different groups. The first communication solution provided by telecom operators to provide RCS products is the basic communication experience. Users need to be able to communicate directly via phone number without having to build a closer relationship. Secondly, the development of the Internet has made users more and more accustomed to participate in communication on a plane and in a group. The past communication system basically continues the idea of ​​program-controlled exchange, which is a natural layered structure, which leads to traditional telecommunications. Thinking can't do a good job in group chat products. Finally, the world's technological changes are getting faster and faster. The business model of standardization, re-integration, and long-term change after release has been difficult to keep up with the trend, which leads to the system must have good iterability.
Based on these thoughts, the new media has designed five key features for URCS+ products:
First, the IT architecture using the mobile Internet concept eliminates the need for proprietary hardware and fully supports the cloud-based distributed design architecture, rather than staying at the general NFV level, with greater scalability and operability.
Second, to IMS, the message logic is more simple, especially able to support reliable use in a weak network environment;
Third, the terminal adopts a new design architecture and surpasses the general OTT products in performance;
Fourth, support multiple terminals to simultaneously access, and simultaneously send and receive information to achieve a multi-screen flexible interactive experience;
Fifth, both the data layer and the service layer provide disaster recovery backup capabilities and improve reliability.
Transforming pressure into motivation, seizing the Internet + new opportunities
With long-term deep penetration and continuous innovation in the field of converged communications, New Media Communications won the title of 2016 Best Converged Communications Solution Provider. For this honor, the new media letter said that this is both an incentive and a pressure. The new media communication will turn pressure into motivation and adhere to technological innovation. Only by constantly innovating can we alleviate the pressure. RCS, the world's first mature OTT concept developed by New Media, adopts the full IT and cloud computing technology path to meet the industry standard interface and interconnection requirements, and can achieve the best performance and experience. The products are comparable. This is a very good innovation.
In the future, the new media communication will seize the opportunities brought by the Internet + and persist in innovation and development. In response, the new media said that it is time to upgrade the basic communication services that have not changed for 20 years to meet the "Internet +" needs. At the same time, operators are also advised to flatten the network, break the city-state system, and open up more abundant communication capabilities to provide engines for the "Internet +" strategy. The new media communication "URCS+" converged communication solution is the solution for these capabilities. However, this requires better customer satisfaction in the form of full-time online, socialization, etc., while also considering the integration of more Internet elements on the basis of the high stability of telecommunications services requirements. These are new media transmissions. The challenge facing the letter. Despite the challenges, the new media has the confidence and ability to overcome these challenges. In the future, the new media communication will also actively promote the leading converged communication solutions to a wider range of areas, helping the industry customers to "Internet +" strategic transformation.
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