IT168 Information On September 23rd, BARRIER, the European water purification overlord, held a grand landing Chinese branding conference at the Beijing Regent Hotel with the theme of “Nature's Net Nature†as a theme for Chinese consumers. Six series of net kettles and seven customized filter cartridges, as Europe's most trusted and legendary consumer water purification brand, BARRIER Boyi has entered the Chinese market with Chinese consumers’ growing concern for health and environmental protection. With extraordinary significance, BARRIER's leading global water purification technology and products and mature environmental protection concepts will certainly bring more innovative water purification products and water purification solutions to Chinese consumers.
The BARRIER founder team visited the site for the health of the Chinese people
At the conference, Mr. Viktor Saprykin, founder of BARRIER brand, and Mr. Igor Melnikov, CEO of BWT-BARRIER Group, came to the scene and shared BARRIER's global mission, water purification science laboratory, global market layout, and the development of purified water. Scientific exploration and product development have brought revolutionary clean water life concepts and choices to live audiences, live broadcasts of Tmall, live pepper, live broadcasters of Yi, and Chinese consumers.
Mr. Viktor Saprykin, founder of BARRIER
Mr. Igor Melnikov, CEO of BWT-BARRIER Group
Today, when water shortage and water pollution have become global problems, letting every consumer drink clean water and guaranteeing basic human rights for survival is BARRIER's value and mission for 23 years. China has entered BARRIER globally. Part of the mission.
Chinese consumers pay more and more attention to drinking water safety, but safe, convenient, fashionable, and economical options have not yet emerged. BARRIER, as an international water purification brand that has won Russia’s national honor and expanded civilian use from the military, relies on the world’s leading technological R&D capabilities. Established two major technical laboratories in Russia and Austria, and four international fully automated product lines in Germany, Italy, Austria, Russia, and other countries. The entire line of products has passed the WQA Gold Label/NSF/IWA/TUV certification, covering a net kettle. Custom filter cartridges, shower filters, water purifiers, whole house water purification system solutions, diversified product lines and strong water purification technology enable BARRIER to face more complex and challenging water quality problems, thus contributing to Chinese consumption. Provide higher quality products and services!
Gao Yijing, Hong Hongxing, and Chen Zhen celebrities vocalized customized water purification filter to meet the individual needs
The BARRIER branding conference launched the online and offline live broadcast of the whole media. It has also won the demonstration of leading healthy lifestyles from various industries in the industry. It is the newest on the market for millions of Chinese consumers. BARRIER customized new water purification program.
Mr. Chen Zhen, the founder of "Radish Reports", a media person from the well-known auto industry, led his team to the source of Sanjiang to launch another adventure. In their adventure video record, carrying a BARRIER net jug equipped with an ultrafilter cartridge provided the team with safe and healthy drinking water. This ultra-filter element known as the “core of adventure†can effectively purify and directly drink water from natural sources such as wells, lakes and rivers. Therefore, this filter element has become the most intimate portable device for outdoor enthusiasts. selected.
Hong Hongxing
At the scene, Mr. Hong Hongxing, a gourmet and outdoor sportsman and Muay Thai champion, used his years of outdoor adventure experience to tell you that the clean water in the outdoors is scarce and important, and how easy it is to obtain safe drinking water is to test our lives. Wisdom, BARRIER's ultra-filtration core "River water becomes straight," supports every person who desires to challenge themselves and love life. Mr. Hong Hongxing also displayed to the guests Muay Thai that is full of strength and beauty. In the action of full tension, he explained the core and foundation of the true adventure spirit. It is from a healthy body. Good water care.
Gao Yijing
The brand's founder of The Precious Moment, Taiwan's natural artist, flower master, and top wedding designer Gao Yijing also came to the scene with her love for nature and children. As the mother of three children, she deeply felt the importance of water to life. Water is a source of everything, like maternal love, though not rare, but it is precious. BARRIER developed two water purification filters for children of different ages - infants (3 months - 4 years old) and children (4-12 years old), can effectively remove bacteria and other pathogens, and add benefits for different ages The mineral elements of the children's growth and development provide mothers with the most reliable scientific water for childcare.
The full-line net kettle product release innovative Chinese drinking methods
It is worth looking forward to that BARRIER CMO of China, Mr. Luo Feng, demonstrated to Chinese consumers the six series of BARRIER net kettles that landed in China, as well as the matching customized filter cartridges, let us know that one is trustworthy and has superior performance. The net kettle was not as simple as it was imagined.
Through years of water quality testing and research in different parts of the world, BARRIER has discovered the diversity of water quality in different environments. Therefore, they proposed a functional and customized water purification solution for different water quality issues and application scenarios. This led to the introduction of seven core water filter cartridges with different functions, the standard type and the hard water type. , ultrafiltration, iron removal (filtered heavy metals), arsenic removal (detoxification chemicals), infants and children. Chinese consumers can also choose a more suitable water purification program for themselves and their families based on the water source characteristics of the cities or regions where they live.
At the conference site, a "clean water challenge" introduced from Europe to China gave the audience and the online audience the ultimate shock and thoughts on the status of health water and China's water supply. How can we drink water healthily? What happened to our water environment? Mr. Luo Feng said that BARRIER brings to the Chinese consumers not only high-quality water purification products but also European mature environmental protection concepts and actions that focus on social welfare. In the future, BARRIER will rely on the world's leading technical laboratory and expert team. BARRIER Water quality testing will be gradually implemented in China as well as the sharing of water purification knowledge to create more accurate products and services for Chinese consumers.
At last, the conference turned into a beautiful creative T-Taiwan show. BARRIER teamed up with Mr. Wang Yutao, a well-known Chinese original designer, to display the six series of net kettles, youth fashion clothes and colorful BARRIER net kettles. , presented to the audience the BARRIER "be healthy to drink good water, the core of the net is natural and beautiful" worth looking forward to and imagine the happy core of life, BARRIER with the purest beginning of the "core", with the Chinese people drinking healthy water!
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