Every time the hammer releases new products, there will be a variety of public opinion events related to the life and death of the hammer. Lao Luo has been self-deprecating that in the past year, he was “closed†by the media six times and “acquired†five times. On October 18th, Hao Yonghao, CEO of Hammer Technology, opened a new product launch conference with the largest number of people at the Mercedes-Benz Cultural Center in Shanghai.
Lao Luo even said from the dark: "Every time there are more and more people, but mobile phone sales have not changed for a long time," this is indeed the case, this is a concern and sales are completely not proportional to the mobile phone manufacturers.
If you sum up this conference in one sentence, I would say, "The appearance is like an iPhone, and the configuration has followed the mainstream, but at the press conference, Lao Luo sighed more often."
A titanium media author also commented that two changes in hammer technology can be clearly felt from the introduction of this fat man:
1. The hammer products have markedly reduced the "price" and fancy design for mainstream mobile phone products;
2. Release M1 formally cut into the mass market and target the mainstream crowd.
Feel more intuitive at the scene. I sat in the rows of seats closest to the stage, where senior hammers from all over the country were sitting. According to the usual practice, the front row area is not reserved for leaders, media, and partners, but is the exclusive seat area for ticket buyers. They are a group of people who are highly sympathetic to the hammer's product concept. However, I noticed that one detail is very interesting. There are only a handful of people who hold a hammer mobile phone to participate in the conference. The iPhone is still the main machine.
Today's game lasted for nearly four hours. At the press conference where almost one person from Lao Luo was present (the Chief Experience Officer briefly appeared), the previously rumored hammer T3 did not come as expected, replaced by Smartisan M-series phones M1 and M1L. The appearance of the two phones is similar to that of the iPhone. Even Lao Luo himself admits that "Using a round home button similar to the iPhone".
Let’s take a look at the titanium media reporter who lived live on the scene last night.
Both models M1 and M1L use the Qualcomm Snapdragon 821 processor, Sony's 23-megapixel camera, support for dual SIM dual standby, fingerprint recognition, 4GB and 6GB of memory, running more than 150,000 points, metal stainless steel middle frame, and size respectively. This is the 5.15-inch M1 and 5.7-inch M1L, and it is the first time that coffee has been introduced...
You did not make mistakes. This practice of stacking configuration is more like the press conference of Xiaomi and LeTV. However, it appeared in the Luo's press conference and appeared in the hammer's own products. The old Luodu used the M1, and the hammer M1 was a real flagship phone. But on it, the initial hammer mark seems to be getting less and less.
I remember that about two years ago in October, the hammer released the first flagship product, T1. Although the questioning sounds have come to an end when the product is not yet available, those who are paranoid in the eyes of the old Luo eyes do not seem worth mentioning, T1 double-sided The structure of the glass, the front three-section physical buttons, highlights the uniqueness of the hammer and the strong personal imprint of the old Luo.
T1 is a test of the hammer, but the old Luo who entered the hardware circle apparently underestimated the challenge of doing mobile phones. Although the later hammer T2 matured in product form, but the supply chain, operation management The problem is still to let Luo eat a lot of losses, missed the golden opportunity of the development of emerging mobile phone brands.
Today's hammers have begun to change. M1's design is in line with the iPhone. Appearance has increased gold, leather and other elements in order to cater to the market. Traditional weak hardware performance has also reached the top flagship configuration for the first time, coupled with relatively reasonable market pricing. M1 as a regular flagship player really can not pick any obvious flaws, and even nothing can be black.
Let's look at the contrast between the iPhone and the hammer in the shape of titanium's hand:
However, although similar to the iPhone's round home button, the experience is slightly different. The hammer finally canceled the three physical buttons that had been insisted on before, and used the round home button to distinguish the functions with the one-key light security, one-click, two-time, and long-press.
For the old Luo himself, M1 has a lot of things he used to despise in the past, such as large-screen, gold, high-pixel camera, beauty, running points, dual cards, ultra-large batteries, etc. The elements in the T1 era are simply unbelievable, and there are various signs that the old Luo is no longer so capricious, he learned to change, learned to compromise with the mainstream market and users, not to say anything, but the product proved everything.
Today, which domestic mobile phone does not mention beauty.
Which domestic mobile phone does not mention super power, take a look at this super-big battery and fast charging capacity, waiting for electricity up to 45 hours or so, even shouted a block charge for 5 minutes, call 3 hours of slogan. This slogan is not very familiar with listening. . .
If Lao Luo can produce similar M1 "qualified" products in the T1 era, the hammer in the mobile phone market may really impact, and now the hammer M1 is too late, whether it can be turned upside down in sales yet to be observed, but the pole It may be the best hammer phone to sell.
At the M1 conference, compared to the lack of hardware innovation, some software updates brought by Smartisan OS 3.0 were rather surprising, and demo demonstrations of the three new features of voice recognition, BigBang, and Onestep took a lot of space.
Among them, the speech recognition technology was provided by HKUST News, and its speech recognition accuracy rate reached 97%.
However, this application called iFly can be downloaded and used on any mobile phone. It is not exclusive to the hammer. Overnight, the number of downloads for this application has skyrocketed.
BigBang can achieve efficient word processing, Onestep optimizes the operation complexity of the mobile phone, these three functions show an un-recognized interactive way, let the mobile phone continue to extend in the smart properties.
In two different apps, copying and pasting a string of numbers into another app, ios requires 9 steps to complete, and M1's one step function requires only two steps. Multi-task switching (Titanium has kind of seen the PC's rush on the phone)
Whether it is hardware design or software update, the existence of M1 is obviously to make the hammer product have greater market and user acceptance. It is like a mature entrepreneur facing the choice of market rules, today's old Luo sighed during the speech. Several times, the audience at the stage could more or less feel the contradiction in his mind, but in contrast, we also hope that M1's sales volume and his crosstalk tonight are just as exciting. (This article first titanium media, editor / Li Yupeng)
Detailed configuration and price information also see the last night's live restore: http://