The threshold of the Internet TV terminal industry has already made this emerging industry a “mixed and mingled†industry. From the initial traditional home appliance manufacturers, video websites, mobile phone manufacturers to later telecom operators, Internet giants, etc., the enterprises and fields involved can be described as There is a wide variety of things. Just today, CIBN, one of the licensees of the domestic Internet TV integrated broadcast control platform, has officially released its own branded Internet TV, CIBN Internet-CAN, which was created by licensees.
Talking about CIBN's original intention of launching Internet TV terminal products, the head of the CAN brand, Qiang Qiang, stated that the terminal product is the carrier and export of the Internet TV business. Based on the industrial advantages of the Guangdong side in terms of license and content services, R&D and promotion of Internet TV Terminal products are not only the established requirements but also the necessary conditions for the entire industry chain.
Content services become more "hard"
The importance of the “licensing†of licensees for Internet TV terminal products and even the Internet TV industry is self-evident. In particular, with the supervision and reorganization of the entire Internet TV industry in the past year, the SARFT has made the layout of the Internet. TV industry manufacturers began to be cautious. Even corporate branded Internet TV products have become “empty shells†only because of the issue of licenses. Grasping every aspect of the Internet TV industry has become the first lesson for developers to enter the Internet TV industry.
At present, in the entire industry chain of Internet TV, from the terminal products, to the content service, and even the bandwidth service, there has been a sequential arrangement of related companies, and as the most important part of the industry chain, the Department of Broadcasting Licensing, this is The arrival of secondary CIBN Internet TV products indicates that the last piece of the puzzle in the Internet TV industry chain has been completed.
Regardless of whether it is from the perspective of the licensee or the content service provider, CIBN Internet TV, which originated from the “national teamâ€, has demonstrated the forward development of the Internet TV industry. As Fu Qiang said, “As an Internet TV product produced by the licensee CIBN, the CAN brand will inevitably not have a license issue on content services, and it will also provide a demonstration for other Internet TV brands; , or product experience, CAN will strive to become a benchmarking company for resource integration in the Internet TV industry, and brings even more extreme audiovisual experiences to users."
Can't avoid the "placeholder" suspicion
In fact, CIBN has traced the layout of Internet TV terminal products as early as possible. Since the beginning of last year, the Guangdong side has accepted the 50 million yuan capital increase from Youtu, established a joint venture of “Global All-in-Oneâ€, and later initiated the establishment of the TEA alliance with Unity, Huawei, and Utu, and finally “Global Entertainmentâ€. The establishment of the company announced the official landing of CIBN's Internet TV strategy.
In the layout of Internet TV industry content, video, e-commerce, games, and even smart homes, CIBN has not fallen behind a link, there are times that can be seen deep in their intentions.
But it was precisely this kind of careful planning of the industry that when CIBN Internet TV was really born, it was still unable to achieve its expected results.
First of all, smart set-top boxes and smart TVs can be said to be competing products in the industry layout, and even there are opinions that TV boxes are a “replacement†in the transition of the Internet TV industry. In the future, with the replacement of TVs, smart TVs must Will become the mainstream of the industry. The CIBN will release TV boxes and smart TVs at the same time, inevitably causing confusion for some users.
Secondly, product launches are only released. For the promotion and marketing of Internet TV products in the future, CIBN has not given a clear target. This, or it should not be the attitude of the service providers who are involved in the end product.
Obviously, in the Internet TV industry chain, every manufacturer and company that participates in it wants to realize the overall situation of this link through the development of terminal products. However, in fact, the end product is not only the first stop for the user to meet user needs, but it may also be the most direct cause of user loss. Therefore, if you want to tap the door of the Internet TV industry, you need more "real materials" products.
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Talking about CIBN's original intention of launching Internet TV terminal products, the head of the CAN brand, Qiang Qiang, stated that the terminal product is the carrier and export of the Internet TV business. Based on the industrial advantages of the Guangdong side in terms of license and content services, R&D and promotion of Internet TV Terminal products are not only the established requirements but also the necessary conditions for the entire industry chain.
Content services become more "hard"
The importance of the “licensing†of licensees for Internet TV terminal products and even the Internet TV industry is self-evident. In particular, with the supervision and reorganization of the entire Internet TV industry in the past year, the SARFT has made the layout of the Internet. TV industry manufacturers began to be cautious. Even corporate branded Internet TV products have become “empty shells†only because of the issue of licenses. Grasping every aspect of the Internet TV industry has become the first lesson for developers to enter the Internet TV industry.
At present, in the entire industry chain of Internet TV, from the terminal products, to the content service, and even the bandwidth service, there has been a sequential arrangement of related companies, and as the most important part of the industry chain, the Department of Broadcasting Licensing, this is The arrival of secondary CIBN Internet TV products indicates that the last piece of the puzzle in the Internet TV industry chain has been completed.
Regardless of whether it is from the perspective of the licensee or the content service provider, CIBN Internet TV, which originated from the “national teamâ€, has demonstrated the forward development of the Internet TV industry. As Fu Qiang said, “As an Internet TV product produced by the licensee CIBN, the CAN brand will inevitably not have a license issue on content services, and it will also provide a demonstration for other Internet TV brands; , or product experience, CAN will strive to become a benchmarking company for resource integration in the Internet TV industry, and brings even more extreme audiovisual experiences to users."
Can't avoid the "placeholder" suspicion
In fact, CIBN has traced the layout of Internet TV terminal products as early as possible. Since the beginning of last year, the Guangdong side has accepted the 50 million yuan capital increase from Youtu, established a joint venture of “Global All-in-Oneâ€, and later initiated the establishment of the TEA alliance with Unity, Huawei, and Utu, and finally “Global Entertainmentâ€. The establishment of the company announced the official landing of CIBN's Internet TV strategy.
In the layout of Internet TV industry content, video, e-commerce, games, and even smart homes, CIBN has not fallen behind a link, there are times that can be seen deep in their intentions.
But it was precisely this kind of careful planning of the industry that when CIBN Internet TV was really born, it was still unable to achieve its expected results.
First of all, smart set-top boxes and smart TVs can be said to be competing products in the industry layout, and even there are opinions that TV boxes are a “replacement†in the transition of the Internet TV industry. In the future, with the replacement of TVs, smart TVs must Will become the mainstream of the industry. The CIBN will release TV boxes and smart TVs at the same time, inevitably causing confusion for some users.
Secondly, product launches are only released. For the promotion and marketing of Internet TV products in the future, CIBN has not given a clear target. This, or it should not be the attitude of the service providers who are involved in the end product.
Obviously, in the Internet TV industry chain, every manufacturer and company that participates in it wants to realize the overall situation of this link through the development of terminal products. However, in fact, the end product is not only the first stop for the user to meet user needs, but it may also be the most direct cause of user loss. Therefore, if you want to tap the door of the Internet TV industry, you need more "real materials" products.
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