Every year, the double 11 is a revelry for the consumption of all citizens, and it is also a good time for companies to significantly increase sales. However, this year is not exciting for the majority of TV box brands, because Ali Group, which is deeply invaded by the OTT industry, uses market share. The high Alibaba Cloud OS system has raised a butcher's knife for some types of application software and forced the software to be unable to continue to use it through the back-end forced uninstallation. This has been a time of turmoil, which has seriously damaged the interests of users, hardware manufacturers, and third-party applications.
Aliyun OS kill live software is policy driven?
According to netizens, on the 11th, many of the live broadcast software on their TV boxes with Alibaba Cloud systems disappeared, and they could not be found through a second installation. The sofa butler received the news that some box manufacturers that installed Ali cloud system have received notifications and will be directly uninstalled under the non-AliCloud OS white list authentication system software, which includes a number of users commonly used polymerization video software, live broadcast software Wait. The meaning of the white list is nothing more than some software licensed through this system. When it is used, it will be unimpeded or it will be blocked.
Since broadcasting was suspended by OTT last year, third-party broadcast software has mushroomed. Although the policy of SARFT has not been firmly approved, it is actually needed by users. The live broadcast software that has accumulated a huge amount of users has a lot of commerce. Values, even if there is oppression of policy risks, can be found through transformation. The live broadcast of this time, Ali just stood up to the moral arch, has the meaning of suppressing opponents in the name of the policy, the share of the borrowed system was completely blocked, and the user groups cultivated by the live broadcast software were ruined, and his life was not simply promoted. The development of the industry, or for self-interest, is deeply hurt by the vast number of users. After the user selects the Alibaba Cloud OS box, he loses the option and can only passively accept it. He can see what he sees, and he must be controlled by Alibaba Cloud OS. In addition, the introduction of this policy at the time of double 11 will have an impact on the sales of other products, and it will be a sinister way to accomplish the great future of the Tmall Box.
The direct impact of this incident is that all TV boxes using Aliyun OS system are shielded by many software. What are the products using Aliyun OS system? The first is Ali's Lynx box, as the biological child, Lynx Box One after another, five products were launched, and Tmall Mall was used as the sales channel. The user group was very large. The second was Ali's partner companies, including some of the companies of Kaiboer, Infik, Tianmin, Yidian, etc., which used Aliyun OS system. Products, although some classic models have accumulated enough word of mouth, they were immediately castrated and affected by users.
Of course, there are still many familiar products outside the two systems that have not been affected, including Xiaomi, Haimedi, Huawei, etc., adopting their own system platform and avoiding risks well. However, the huge system of Alibaba Cloud OS has a huge impact on users and many small vendors.
Ali cloud OS blocking software is intended to control the home terminal
The Alibaba Cloud OS banned software is dressed in a legitimate coat, and purports to purify the box market in line with the requirements of radio and television, but the depth of the reason is to further the layout of the OTT market, to achieve the purpose of controlling the entertainment entrance of the living room. It should be said that the multi-year wide-spread network has reached the stage of closing, and this process has gone through many links to make the situation gradually clear.
1, control the TV box system.
Ali’s invasion of the OTT industry has two major tools. One is the Aliyun OS system, and the second is the number of TV shares it has staked in. For many TV box small factories that were developed earlier, R&D capacity is insufficient and they urgently need support from licensees. Ali Both resources can be provided. Of course, the more important point is that money! Aliyun OS gave box manufacturers a large amount of subsidies during the promotion stage. For the meager box industry, Ali was undoubtedly the best thigh. Although he was frustrated, he was also half-way to the other side and sold in exchange for sales and products. The opportunity to survive also introduced the Trojan Horse. Alibaba Cloud OS gained the opportunity to control the terminal market share, which also laid the ground for this incident.
2. Control online sales channels
This year's Tmall Twins once again allowed us to see the power of the platform. There is no doubt that online sales through Tmall are necessary, especially for these box manufacturers who are committed to cost savings. In order to successfully cooperate, it is certain that the products attached to Aliyun OS system can achieve better rankings. Of course, we also see the millet box can be sold on the Tmall, but it is also a loyalty shop. The individual phenomenon. Notice that for a large number of small brands, there is no such energy, and it is not easy to have good sales without Tmall's boost. Therefore, slowly controlling the terminal products through the sales platform is also a means.
3, launched its own brand cats box
After controlling the third party, it was not more direct, so we saw generations of Lynx box products. Frankly speaking, the Lynx box is a good product. With support from the Lynx Mall, the sales are very impressive and slowly taking up. Great market share, so also control the user's living room entrance. However, this double-death application will inevitably affect the sales of some products. However, as the parent's own son, the Lynx Box will not be affected too much.
Aliyun OS to block the impact of software
Hardware vendors: The needs of users are the goals of manufacturers. The movement of Alibaba Cloud OS allows users to flee and at the same time, it will inevitably affect the sales volume of box manufacturers. Losing sales represents the survival of life. This is also the case when manufacturers of boxes cooperate with Ali. The bane. In the past two years, Ali has collected 70% of the OTT terminals on the market to YunOS through a subsidy policy for television box manufacturers. Aliyun OS is not friendly to developers and wants to modify the ROM in the bottom layer. Difficulty. Failure to achieve differentiation will also result in the loss of users. Finally, it is only necessary to hold subsidies and die. Alibaba Cloud OS now boasts that it has been able to kill software applications. The box manufacturer's pre-installation fee is not controlled by itself and is basically reduced to Ali's assembly factory.
Third-party applications: OTT is a big market, which is not only attractive to developers, but with the formation of terminal monopolies, software distribution channels are becoming narrower. Aliyun OS occupies such a large share. It is hard to have a chance to cooperate with it. By blocking the video software, it can be seen that in addition to policy guidance, if you want to enter this market, you need to look at Ali's face. Attached to Alibaba Cloud OS, it is bound to pay a greater cost, and ultimately will be as passive as hardware vendors; without attachment, may disappear from the market, and Ali can draw consumers by pushing their own relevant applications, living or dead ,This is a problem.
Users: Since the broadcasting of OTT live broadcasts by broadcasters, users have started to make heavy use of third-party live streaming software. Although this is not a long-term solution, it is an opportunity for box products to survive. Now Ali cloud OS system has blocked a large number of aggregation and live broadcasting software. Almost the box in the user's hands becomes a brick. Of course, everyone understands that this blockade is selective, but at least it has severely affected its use. The box of Alibaba Cloud System has impaired its capacity expansion. The closed system is not conducive to the diversification of applications.
Summary: In the past year, SARFT was the mainstay of the TV box industry. It did not happen that Ali, who appeared as an angel, made trouble during the “National Celebrations†of the Double Eleven. He was transferred from the dying box hardware that was originally played. To the application level. Cooke believes that the future of television lies in applications. There is no doubt that hardware is the carrier and applications have more room. Now with the advantage of Aliyun OS, what kind of impact will the OTT terminal application be worthy of further observation. Fortunately, Alibaba Cloud OS is very large and hasn't been able to talk about it. Other platforms uphold the principle of healthy competition and jointly combat the monopoly power of obscenity, and this industry is more developed.
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