What is the cut-in point for Internet TV marketing?

According to the data from the Institute of Speed ​​Studies, in 2012, the annual sales volume of domestic Internet TVs was only 10.9 million units. By 2015, this figure was nearly four times that of three years ago. The average monthly growth rate of Internet TV users exceeded 100%. It reached 40.55 million units.

Wherever there are users, there is marketing everywhere, and advertisers such as Coca Cola, Adidas, Siemens, and Supor have already begun to try new areas of Internet TV marketing. However, in the complicated entrance and exit of Internet TV marketing, advertisers still do not know where to start, what combination can achieve the maximum brand effect, which makes them hurt their brains.


Internet TV Marketing Ecosystem Solution

Internet TV marketing leader – “Sauhvision Smart” has long been aware of advertisers’ demands and created “Yijia Interactive” advertising company to provide advertisers with integrated digital marketing solutions based on Internet TV terminals. On the eve of the outbreak of smart TVs, Xiu Shizhi has entered the “Internet TV Marketing” field, first implementing digital large screen advertising, programmatic big screen advertising, and earliest access to licensees and Internet TV manufacturers data interfaces.

From a technical point of view, Xiu Shi first established a number of technical core platforms such as an Internet TV advertising resource integration platform, a smart big screen advertisement publishing management system, a smart big screen viewing behavior data management platform, and a smart terminal content management system, covering 95% of the country's total Internet advertising resources, carrying in-line traffic release and data monitoring 60%.

In terms of content, Xiu Shiyi began to get through the data interface of the licensees and Internet TV manufacturers very early, and obtained exclusive cooperation with several content providers such as Huadian and CIBN to embed advertisements in exciting TV programs. Xiusi Intelligence enhances the experience of Internet TV entertainment ecology through content IP cooperation and diversified entertainment applications. Even ads have a precise delivery system and a personalized content recommendation system. At the same time, they also realize cross-platform cooperation and build branded native content. Exclusive customization.


The unpredictability of the market, the emergence of new technologies such as VR, will also cause some subversion of Internet TV in the future, and the disputes in Internet TV marketing are still continuing. Perhaps only the economists can get the world.

Xiu Shizhi is committed to building a leading "Internet TV Marketing" ecosystem through technological means and content cooperation. It has been assembled and integrated by Leo Group, together with Jusheng Wanhe, Amber, Argonium Group, Wanye Weiye, and Minimally Invasive Age. Local companies, such as the Orange Network, Zhiqu Advertising, and the Heat Resource Network, all belong to the “Leo Digital”.

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