2015 rice noodles sold 28.86 million meters of TV, 38,600 units

On April 8, 2015 Rice Noodle Festival opened the shopping spree for Xiaomi users. As of 23:00 yesterday, the total amount of rice flour festival payment exceeded 2.08 billion yuan, and 14.6 million people participated in this shopping activity and sold Xiaomi TV. There were 3.86 million units, 2.12 million mobile phones, 247,000 millet patch panels, 208,000 millet bracelets, and 79,000 millet routers. The total number of orders reached 3.05 million, and mobile payment accounted for 43.6%.

The Xiaomi TV's performance was eye-catching. The 12-hour total sales had exceeded the 37,000 units sold by Tmall for the first time last year. Such strong performance proves that in the smart TV market, Xiaomi TV has been recognized by users for its superior performance, perfect design and excellent experience, and it has continued to expand its market share. In addition, Xiaomi TV uses fan culture to strengthen the stickiness of the brand and builds a system of home entertainment. Through the fast sales of e-commerce and a good after-sales service system, users are very fond of this kind of consumption and service experience. Millet TV has become a powerful force in the industry and has a wider space.

The millet rice noodles created an amazing transcript, keeping track of each time during the activity. Of course, if the digital concept is not so clear, the official gives a more visual comparison. The number of people involved in the purchase is equivalent to 3 times the total population of a country in Singapore. The 2.12 million mobile phones are connected to a height of nearly 4,000 Burj Dubai, and the total area of ​​orders It can be covered with a National Grand Theater. The total sales volume of Xiaomi TV exceeds the size of three football fields.

Behind the brilliant achievements, we also saw the efforts of the entire Xiaomi team to ensure that this event was extremely perfect. The rice noodles festival has 1,800 customer service professionals answering more than 1 million consultation questions throughout the day, allowing users to make clear shopping links. At the same time, the country’s 12 largest distribution centers shipped 500,000 singles in 12 hours on the same day, and 100,000 courier commissioners flew away to ensure that products were delivered to users at the fastest speed.

The rice vermicelli program is a reward for users. It is a fan of the carnival. At the node of Xiaomi's fifth anniversary, everyone witnessed the rise of a brand, and also signaled a greater future.