For users, the pursuit of infinite visual experience in the visual field is their ultimate goal for audiovisual products. In 2016, it was called the first year of VR. Since the beginning of last year, major electronics giants have taken part in the VR industry, and various VR products have sprung up across the market. In order to connect with the VR technology boom, CCTV also showed up at this year's Spring Festival Gala, applying VR technology to it for the first time. If VR is so hot, will it be clear that VR will replace TV as the living room hegemony in the future?
Another important reason is that the current VR market content is seriously missing. I downloaded a few VR video apps from my mobile phone, and I clicked and looked at them. Wow! I really have a lot of fun! After the actual test, the author found that the quality of the content was uneven, the video was short and the quality was not clear. More serious. At this time, the Internet TV manufacturers who had a good time to take advantage of their own content have entered the VR industry.
Internet TV manufacturers get together to arrange VR
It is undeniable that VR has achieved considerable development in China. Some Internet TV companies have spotted the opportunity to rely on their own content advantages to get together and deploy the VR industry. Storms, micro-whales, music, cool open, millet VR products of these Internet companies continue to emerge, hardware + content caught two, but also caught up with a trend. This year, without VR are embarrassed to say that they are Internet companies.
In terms of content, CooCool has developed the foundation and advantages of existing content platforms to cooperate with upstream and downstream industries. This avoids the most competitive areas and uses partners' resources to build their own VR strategic layout. Cool open part OTT users are converted into VR users through the recommendation method, and VR users can also reverse OTT users.
VR, AR TV in the end is a å•¥ In the above article I mentioned VR TV, VR and TV can be combined with a new trend, in fact, the author was very curious from the very beginning, VR TV in the end is a yo? How to play? Fortunately, I have experienced it once before. Here is a brief description for everyone. In fact, the so-called VR TV is just a simple projection technology. It connects the mobile phone to the TV through the local area network. After the connection, the perspective of the TV will change following the rotation of the mobile phone. The contents of the mobile phone display will be displayed on the screen of the TV. After placing the phone in the VR headset and wearing it, the TV screen will display what people see in the VR to achieve a so-called 720-degree panoramic landscape experience.
Also emerging with VR is AR (Augmented Reality), a technology that combines the virtual world with the real world and interacts. This is represented by the current popular AR Pokemon Go (Pokemon Go). The advent of this game has made the AR concept popular. However, SARFT stated that due to its high level of responsibility for national security and the safety of people’s lives and property, this type of game is not accepted for approval.
Repeat the mistakes of 3D TV?
The current status of VR allows the writer to see the shadow of 3D TV. When talking about this issue, it is inevitable to recall the history of the rise and fall of 3D TV. Probably in 2010, 3D TV broke out in the market like 4K TV nowadays. Experienced 3D movies were shocked by the picture of real scenes, and they are full of expectations for watching 3D videos on TV at home. However, 3D seems to have never been generally accepted by ordinary family consumers. Whether people support 3D functions when selecting new TVs is not a key purchase factor, and the actual usage rate of 3D functions is not high. The important reason is still these two, the lack of content and the high cost.
It is impossible to replace TV. Some people think that VR is currently threatening the development of traditional TV. In the future, it will even replace TV as the master of living in the living room. I think it is unlikely. First of all, the living room is a family entertainment center. When the television is in the family, it cultivates a bond of affection. The current technology of VR can only be enjoyed by one person alone. It is not possible to have more intersections with family and friends. Even if there will be a multiplayer mode in the future, imagine how awkward a family is to communicate with a helmet. .
So, from the perspective of using experience and family life interactive entertainment, the possibility of VR replacing TV is almost zero. However, the combination of VR and television has become a new trend. It may be more appropriate to replace the word "replace" with "companion."
VR will replace the TV into the living room overlord?
VR virtual reality is a computer simulation system that can create and experience a virtual world. It uses a computer to generate a simulation environment. It is a multi-source information fusion, interactive three-dimensional dynamic visual and physical behavior system simulation. The user is immersed in the environment. A series of devices derived from this technology, such as VR headsets, VR glasses, and even VR TVs, not only bring users newer and more immersive experiences, but people also call them cross-era technological products. High price of high-end VR products is difficult for ordinary users to afford
VR is very hot today, people's enthusiasm continues to rise, and many people are beginning to understand or come into contact with this technology. Users who can really experience visual + tactile high-end VR products are less, one reason is expensive. At present, the domestic VR market is blooming everywhere, but the most popular and hottest one is the worst experience. The VR glasses with two lenses on the paper case are rudely fabricated. Like HTC VIVE, a high-end VR product, the sales price of HTC VIVE has remained at around 7,000 yuan. This kind of product is expensive and is still in the niche stage. Ordinary users can hardly afford it. Another important reason is that the current VR market content is seriously missing. I downloaded a few VR video apps from my mobile phone, and I clicked and looked at them. Wow! I really have a lot of fun! After the actual test, the author found that the quality of the content was uneven, the video was short and the quality was not clear. More serious. At this time, the Internet TV manufacturers who had a good time to take advantage of their own content have entered the VR industry.
Internet TV manufacturers get together to arrange VR
It is undeniable that VR has achieved considerable development in China. Some Internet TV companies have spotted the opportunity to rely on their own content advantages to get together and deploy the VR industry. Storms, micro-whales, music, cool open, millet VR products of these Internet companies continue to emerge, hardware + content caught two, but also caught up with a trend. This year, without VR are embarrassed to say that they are Internet companies.
Storm Technology can be said to be the first domestic Internet company to reach VR field
Storm technology can be said to be the earliest Internet company that has touched the VR field. Unconsciously, Storm mirror products have been introduced for many generations. From the initial simple version to one machine, Storm TV released the first VR TV last year. The VR headset is interconnected with the TV. At the same time, the contents of the VR headset can be displayed on the TV. Not to mention the degree of experience, the emergence of the concept of TV + VR brings a new direction to the traditional television industry. Little whale VR started late but is full of stamina
Although starting late, but the micro whale layout VR momentum is very strong, debut show that it is necessary to invest 1 billion yuan in the field of VR, production of 10,000 hours of VR fine content and create thousands of VR geek team. Relying on the great mountain of Chinese culture, there is strong protection in the copyright and capital chain links. We are familiar with the Chinese new song, heroes of the world, SNH48 finals and other VR content is its team shot. At present, the VR integrated machine has also been introduced as an important part of the VR VR map. Cool open VR machine - "free door"
Coocaa became a new player in the VR market. At the end of 2016, it launched the cool-open VR integrated device, the “Gategate†G1 and G1S. Among them, the G1S adopts Positioning Black Technology 6DOF (6 DOF). Let VR experience spatial positioning of helmets without the use of external sensors. In terms of content, CooCool has developed the foundation and advantages of existing content platforms to cooperate with upstream and downstream industries. This avoids the most competitive areas and uses partners' resources to build their own VR strategic layout. Cool open part OTT users are converted into VR users through the recommendation method, and VR users can also reverse OTT users.
VR, AR TV in the end is a å•¥ In the above article I mentioned VR TV, VR and TV can be combined with a new trend, in fact, the author was very curious from the very beginning, VR TV in the end is a yo? How to play? Fortunately, I have experienced it once before. Here is a brief description for everyone. In fact, the so-called VR TV is just a simple projection technology. It connects the mobile phone to the TV through the local area network. After the connection, the perspective of the TV will change following the rotation of the mobile phone. The contents of the mobile phone display will be displayed on the screen of the TV. After placing the phone in the VR headset and wearing it, the TV screen will display what people see in the VR to achieve a so-called 720-degree panoramic landscape experience.
To put it plainly, you use VR to watch and others watch your main perspective through TV.
To put it bluntly, you use VR heads to watch and others watch your main perspective through TV. Speaking of this, in the heart of the author it is inevitable that a trace of embarrassment, TV or TV, anyway, you still have to use VR head to watch. This VR+ TV is just a preliminary stage and the two are not well integrated. Also emerging with VR is AR (Augmented Reality), a technology that combines the virtual world with the real world and interacts. This is represented by the current popular AR Pokemon Go (Pokemon Go). The advent of this game has made the AR concept popular. However, SARFT stated that due to its high level of responsibility for national security and the safety of people’s lives and property, this type of game is not accepted for approval.
Skyworth AR TV's interactive experience is good
We turned the topic back to television. At the end of last year, Skyworth introduced the world's first AR TV. Prior to this, Zhongguancun Online Appliances Channel had conducted evaluations on this TV. I have also had the privilege of experiencing it in depth, and I feel that it is generally good and at least interactive with others. The experience needs to place a camera on the TV to capture the influence of the experiencer. Adding virtual screens in the real scene can provide everyday difficult-to-contact sensory experiences. Interested readers please click immersive AR vision! Skyworth flagship OLED TV evaluation. Repeat the mistakes of 3D TV?
The current status of VR allows the writer to see the shadow of 3D TV. When talking about this issue, it is inevitable to recall the history of the rise and fall of 3D TV. Probably in 2010, 3D TV broke out in the market like 4K TV nowadays. Experienced 3D movies were shocked by the picture of real scenes, and they are full of expectations for watching 3D videos on TV at home. However, 3D seems to have never been generally accepted by ordinary family consumers. Whether people support 3D functions when selecting new TVs is not a key purchase factor, and the actual usage rate of 3D functions is not high. The important reason is still these two, the lack of content and the high cost.
VR will bring more possibilities to television and have great potential
Fortunately, many Internet companies in China are involved in the construction of VR content, and they are also very optimistic about VR. With the development of the entire VR TV industry, this team is growing and it is inevitable that people will be left behind, but there will always be people rolling the snowball. The bigger, and VR has a huge potential audience. The author believes that VR will bring more possibilities to television and have great potential. It is impossible to replace TV. Some people think that VR is currently threatening the development of traditional TV. In the future, it will even replace TV as the master of living in the living room. I think it is unlikely. First of all, the living room is a family entertainment center. When the television is in the family, it cultivates a bond of affection. The current technology of VR can only be enjoyed by one person alone. It is not possible to have more intersections with family and friends. Even if there will be a multiplayer mode in the future, imagine how awkward a family is to communicate with a helmet. .
VR products are currently difficult to share with others like TV
When wearing a VR helmet, we need to stare at a high-brightness screen in close proximity in a dark lacquered environment. This behavior is very traumatic, and VR users are also suffering from floating mosquitoes. At present, there is no solution to this problem. Even VR manufacturers recommend that users do not wear too long. So, from the perspective of using experience and family life interactive entertainment, the possibility of VR replacing TV is almost zero. However, the combination of VR and television has become a new trend. It may be more appropriate to replace the word "replace" with "companion."
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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Note:
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