Lei Feng network (search "Lei Feng network" public number concerned) : Author of this article Yu Xinlie, senior automotive industry practitioners.
Last week wrote an article “Your Teslarian has packed a pile of things that you don’t know or belong to but is expensive,†and talked about the upgradeability of Tesla electric cars, leading to a lot of discussion.
Many of my classmates asked me the same question at WeChat and Zhichi: Traditional car companies are asking for money, talented people, craftsmanship, and why Mercedes, Audi, BMW or Toyota cannot make a Tesla. This kind of soft and hard one, the development of a strong electric car?
The answer is simple: the word in the title: Poor.
This poorness does not refer to financial figures but is the dividing line of a mode of thinking. It is also known as rich thinking and poor thinking.
Give everyone a short story first.
Once I participated in the internal sharing session of the latitude and longitude, Feng Xin of Storm Technology sat on the ground and spoke a paragraph that I have so deeply impressed with.
Feng Xin, founder and CEO of Storm Technology, photo source: CNTV
Feng Xin said that when he started his own business, he always felt that there were not enough resources. However, in order to maintain rapid growth, we must also set high goals. Whether it is himself or the following people, it is very hard.
After thinking, after the storm became a god stock, Feng Xin changed his thinking mode.
He is now doing things, first to see where the end of the matter is, and finally how big the market will be. Then ask yourself what the people who won this battle should look like, what conditions and resources he has.
Then he will try to fight for these conditions and resources, and this thing can be done in the end.
"I don't want to think about my lack of funds, weapons, or ammunition beforehand. I just need to think clearly of the direction of the future." Feng Xin said, "As long as you want to be clear enough, your company, all the conditions and money It's all for you."
What are the differences in thinking patterns between traditional car companies and Tesla?
Think independently, determine goals
Pure electric cars are not invented by Tesla. How did the auto giants do electric cars before?
Most car companies have not previously set clear goals for the electric vehicle business. They have hammers in their hands and look like nails. Electric car? It may be a trend, but who knows? Since others first use an existing model to transform an electric car and see how the market reacts, I will do the same.
So everyone saw the names of various familiar models changed to the beginning of the e-letter. But users do not buy it.
Here we must seriously praise the next BMW student. In the traditional car company, it quickly responded, created a new energy sub-brand, developed a special electric vehicle platform, and launched a new electric vehicle product.
BMW i8, Credit: Car and Driver
After thinking independently, Tesla made clear the goal of using pure electric vehicles instead of petrol vehicles, and defined their own products from the perspective of users, rather than people, or from the perspective of controlling costs and boosting stock prices.
Its electric car: Has the same good mileage and safety performance as a gasoline car, has a selling point that can ignite a user's desire, and is 100% pure electric.
Regarding the development goals of Tesla, Elon Musk wanted to know very clearly that many years ago he had announced the development path of the company on the Tesla website:
Develop a sports car; (Roadster)
Utilize the funds absorbed by this sports car to develop an electric car that more people can afford; (Model S, X)
Use your money to develop a cheaper electric car; (Model 3)
Advancing the above three steps at the same time, providing zero-emission electricity energy; (self-built super charging station and charging pile network)
With a completely new model, Tesla has basically achieved these goals and become a pivotal role in the automotive industry.
Wang Xing’s quotation when interviewed by Caijing was widely circulated: “Most people are willing to do anything to escape real thinking.â€
Independent thinking is a very valuable ability, and it is a key factor for effective growth for companies, entrepreneurs or each of us.
Last month, when talking with the founder of the car home, car and home, Li Xiang, he told WeChat's hormonal hormone: "When others are saying that, you have to think about whether this is really the case. Ask a few more why. â€
It was through independent thinking that Li Xianghe team developed a pure electric vehicle that does not require charging piles. He believes that such products are more suitable for the Chinese market.
In July, I will write specifically for the purpose of thinking how to use independent thinking to define a distinctive electric car.
Fight for resources for goals
To do things, first think clearly about the goals, and then analyze what conditions are needed to achieve this goal. Finally, make every effort to mobilize all available internal and external resources for my own use. This is rich thinking.
The problem for many entrepreneurs is that they only know how to use the limited resources at hand and rely on hard work and hard work to fight against their opponents.
The traditional way of thinking of a traditional car company is somewhat similar: how much resources there are and how much it does.
They feel that their technology in electric vehicles is not mature enough, the market is not mature enough, the supply chain is not yet ready, and many things need to be accumulated and observed.
The original business has become their resistance to the full competition for the future. Even if it is known that electric vehicles are the development trend, it is difficult to allocate sufficient human and financial resources. In their eyes, conditions are not mature everywhere.
Tesla, who has a rich mind, doesn't really have much money. On the contrary, the early Tesla struggling to survive in very difficult conditions: the conflict between the founders broke, the company's capital chain is almost broken, Roadster skipped, Model S designers left a mess, CEO Musk Almost bankrupt and divorced, his ex-wife was still accusing allegations in the media. The whole person was on the brink of collapse...
Even so, Tesla did not compromise and it tried its best to compete for resources from outside to advance its plans and achieve its goals. Musk's sleeping couch has also invested all of its funds, tried hard to please Daimler and Toyota for their OEM, company owners to sell cars, secured government loans, packaged themselves to complete listing, and sold zero emission credits...
With these resources, Tesla has not only developed the Model S, Model X and Model 3, but also built a complete vehicle factory, a super charging station network, a Gigafactory super battery factory, a specialty store, and a maintenance center... and completed the electric vehicle industry chain. The layout has achieved its goal step by step.
There is a small story in that famous "heterogeneous". A sociologist traced 12 children from poor and wealthy families respectively and found that both social classes have their own philosophy of education.
In wealthy families, parents not only like to give orders, but also hope that children can show authority, dare to challenge themselves, dare to negotiate with others, and fight for the resources they need. These parents dared to go to the school accountability teacher and strive to fight for their children's rights. This kind of words and deeds taught children to learn how to use their rights to gain greater advantage for themselves.
In poor families, parents and children give way to teachers and authorities. Honestly listen to other people's arrangements.
Tesla's thinking mode is electric car. I must do it. I lack the resources to fight for it. The thinking mode of more auto companies is that when the time is ripe, I will make electric vehicles. They gave Tesla the opportunity to create history.
The most precious resource is time, not money
For Tesla, it is necessary to gain a firm foothold in the electric vehicle market in the shortest possible time, and the traditional car companies have no time to turn around and become absolute leaders in the market segment.
Tesla needs money to change time. Time is the most precious asset, and time is the most limited resource.
Time cost is the most common hidden cost, and it is also the only equal resource of Tesla, a car company and other auto giants. By understanding the importance of time, we can better understand Tesla's behavior.
Although Tesla had no money compared to a traditional car company, he dared to finance and save money in exchange for 0 to 1.
To some extent, the upgradeability of Tesla electric vehicles is also a way of money for time. Tesla has no time to upgrade like a traditional car and expects users to buy better cars and more services when changing cars.
Tesla put everything in its own car as much as possible, even if the user did not pay for these configurations.
Paying attention to time value is not only helpful for entrepreneurship, but our daily life can actually benefit from it. Since childhood, we have been educated to say “an inch of goldâ€, but there are many people who cannot do it, especially when it is initially short of money.
For example, many people would rather spend less than two hours on the bus to work in order to make the rent of the house cheaper, and thus lose time for self-improvement.
Both Caitou and Miimon wrote articles specifically to explain the rich people's thinking and poor thinking in life. Everyone can go and see.
In simple terms, do not waste time in order to save money. Because time can be exchanged for more valuable things, nothing can be exchanged for time.
There is no doubt that Tesla is a controversial company. But I quite like to see more Tesla and see more distinctive electric cars.
Apply a recently popular chicken soup: "If everyone understands you, then you have to be like."
Lei Fengwang Note: This article is the first author of the public "speed hormone", the story of electric cars, automotive electronics, driverless. Reproduced, please contact the authorization and indicate the source and author, may not modify / delete articles.
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