This year, from games and movies to e-commerce, I don’t want to say that you are a technology company. After releasing a big “Buy+†smoke bomb in front of Alibaba, Jingdong also officially shakes its VR. Strategic Planning.
On September 6th, Zhishen listened to the senior officials of Jingdong CTO Zhang Chen at Jingdong Headquarters to explain the VR strategy in detail. This is the first time that Jingdong announced its VR/AR strategy. The core information includes: establishing VR/AR industry alliance and creating VR/AR e-commerce application, participation in VR/AR technical standards establishment and creation of four aspects of VR/AR unified open platform.
At the same time, as an Internet company based on e-commerce, JD.com also believes that "selling goods" as a core goal, the person in charge announced on the scene that it will sell 18 million NVIDIA VR-Ready graphics cards and 15 million partner VRs in three years. Head display products.
In addition to its role in games, film and television, VR/AR technology can provide a very close to reality shopping experience for e-commerce, and it has also attracted the attention of e-commerce companies such as Amazon, Alibaba and eBay. All three are actively researching the shopping and payment process based on VR/AR technology. It is said that Alibaba's Buy+ shopping and VR Pay concept products are scheduled to be tested in China in late September this year.
Jingdong chose to launch its own VR/AR strategy at such a time node, obviously in order to be able to pull back a city before the Taobao Buy+ and Alipay VR Pay online test.
From the content point of view, Jingdong's VR/AR strategy can be divided into five directions: VR, AR, social, technology, and industry alliance. The smart thing (public number: zhidxcom) will look at it:
1. VR - full immersive shopping.
For an e-commerce company like Jingdong, its VR strategy must be carried out around “selling goodsâ€. The smart things also experienced a project made by Jingdong PCL Lab (PercepTIon CogniTIve Lab). Demo. After wearing the Oculus head, you will come to a virtual hall with a booth in the center with a variety of Apple products, such as iPhones and Macbooks.
You can click on a Bluetooth handle to select various products in the virtual hall. The selected product will fly to you and rotate. You can watch the product from any angle, and there will be two conversations on both sides of the product. Box, the dialog box on the left is its product introduction, including core features, technical parameters and so on. The dialog box on the right shows the comments and ratings of the users. After watching the detailed introduction of the products, you can add them to the shopping cart, enter the mailing address and make settlement payments.
In addition to this demo that can be experienced, Jingdong also broadcasted an application video about VR/AR technology at the press conference. In the video, we also saw its understanding of AR technology and e-commerce.
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