[PConline News] In the era of smart devices filled with our lives, the emergence of smart watches has also brought people a lot of life convenience, not only can help users develop good fitness habits, but also in the crowd Install X to the end. However, according to a survey conducted by Kentico, a market research organization, the main reason why many consumers do not purchase smart watches is their expensive price.
In the survey of Kentico, a market research organization, its main target is 1,000 Internet users aged over 18, and nearly 70% of survey respondents in the survey indicated that the expensive price of smart watches is the biggest reason to hinder their purchase. The reason why 38% of respondents said they were reluctant to purchase a smartwatch is that "there is no reason to use it." This result may also indicate that many smart watches are not functionally attractive enough to attract them, or Because most of the functions of smart watches can be achieved through smart phones. In addition, in the survey, it can be seen that the design style, size, or other aspects of the design of the smart watch will affect the consumer's purchase intention.
Although consumers complain about a lot of wearable devices, it does not mean that they will disappear. In contrast, in a study conducted by the Consumer Technology Association (CTA) in 2015 on US consumers, many consumers stated that they plan to purchase a wearable device that is good for health or fitness in the coming year. Among these wearable devices, smart watches and health management APP devices are most needed by consumers. So based on these predictions, the use rate of these wearable smart devices like smart watches will not only decrease but will increase by about 60% in 2016.
Edit Comment: So, why not buy a smart watch?
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