Source: "High-tech LED-lighting market" October issue Zhou Jianhua]
Recently, a paper statement by Ford and Myers attracted the attention of many people in the industry. Regardless of whether the former has completed the formal litigation process, whether the latter has a "cottage" magnolia series products. With the gradual penetration of LEDs in the terminal market, anti-counterfeiting has been pushed to the forefront of the LED industry in the tug-of-war between infringement and rights protection.
Cottage rampage
In the ancient town, almost no merchants will not go to the famous "Shili Deng Street" to purchase, where there are about 4,000 lighting and lighting stores, which are row upon row. Some people joked that this place is the "wind vane" and "barometer" of China's lighting and lighting industry. Because of the popular lights in China, this street is sure to respond quickly and to the public.
This year, the reporter visited and found that in addition to the single lantern brand stores, other stores are more or less placed on LED lamps, especially for a number of companies sharing a facade, downlights, spotlights, lights, wall washers, There are many kinds of panel lights, ceiling lamps, etc., but the faces are homogeneous and the price is fierce.
"In the case of MR16, in order to avoid homogeneity and plagiarism, we specially developed it into 4 watts, but still failed to escape the fate of 'the cottage.'" Zhou Jiaxiang, chairman of Laiya Lighting, said helplessly.
According to the data of Gaogong LED Industry Research Institute (GLII), with the increasing acceptance of LED lighting products by end customers, the overall scale of domestic LED indoor lighting market has shown a significant growth trend. In the first half of this year alone, the growth rate is close to 36%. Among them, more than 50% of the market size growth contributed by LED indoor lighting.
At the same time, the competition of LED lighting manufacturers is also extremely fierce. From the first half of 2011 to the present, the number of new LED indoor lighting companies in China has reached nearly 1,800. Among them, in the first half of this year, the number of new LED indoor lighting companies in China reached nearly 1,000.
"In fact, the LED market is constantly growing, but the number of manufacturers has also increased by double digits. In order to find short-term and quick-cut, most enterprises only start from imitation and even infringement. After all, the market is too big and supervision is not easy." Ma Shoufeng, general manager of lighting, told the reporter of "High-tech LED". He revealed that the company's independent research and development and the availability of practical patented fluorescent tubes have also suffered from "cottage", which has seriously affected the terminal sales performance. The company plans to organize rights activities during the year.
"The lighting industry base, the factory and the store are too concentrated, gathering a variety of trends and styles, 'plagiarism' is certainly convenient. Since there are convenient conditions, not to 'plagiarism' is a bit stupid." Ma Junwei, the owner of Qikai Optoelectronics, who is afraid of his own "plagiarism" experience, said frankly, when he first entered the business, what kind of financial and human resources are there to develop new products? It is just that the method of "copying" is different. Powerful companies use the opportunity of participation to go to some developed countries such as Europe and the United States to copy foreign advanced designs. If the strength is a little weaker, it will "sneak attack" on the left and right.
Plagiarism, not only bears the nickname of infringement of intellectual property rights, but also has the risk of being involved in lawsuits. This is a well-known "common sense." However, the 'plagiarism' is still "happy", its "saving" research and development costs increase the cost performance, and new products can seize the market in the shortest possible time, and rapid profit capture is the biggest incentive.
Although LED lamps are mostly stereotyped mass production products, they can still have their own things in terms of illumination efficiency, heat dissipation system, design, and internal structure. "The existence of the plagiarism of the cottage will inevitably lead to the spread of homogenization and greatly shorten the life cycle of the product. The chaos of market competition is self-evident." Tang Shiquan, chairman of Zhongshan Taiteng Lighting, concluded that LED lighting designers and The most difficult R&D companies are the new LED lamps that have been developed with great effort and effort to promote the final wedding dress for others. The bamboo baskets are empty.
Safeguarding the road
"There are already three infringing companies that have chosen to settle, but the amount of compensation is only over 1 million yuan, which is quite different from the current market losses." Shi Jie, chairman of Shifu, was depressed. Recently, the company has spent more than 10 million yuan to develop the "Magnolia lamp", and it has encountered a large area of ​​"piracy" in less than two years. Although Shifu has already begun to take legal proceedings, it will take four or five months to win the infringement lawsuit. "It is also a big problem to be fully implemented." Shi Jie seems very helpless. "If the most basic intellectual property rights are not effectively protected, they will be easily taken over by the cottage. Who will dare to engage in research and development after that?"
Many industry insiders suggest that newly designed products can be patented. This is a safe way to safeguard rights. Just for the luminaire, this is a bit of a itch.
Take the LED style update, for example, the ceiling light, a series of about 3 to 5 styles, different surface treatments will probably have 5 to 6 types, and the color temperature, light effect and other combinations will be divided into 2 3 types. “Every half a year is the introduction of 5 series of ceiling lights, there are almost 120 different style changes.†Wang Junhua, deputy general manager of Juke Lighting, introduced this, and this does not include other types of LED products.
"When the approval of the patent comes down, maybe the lamp has already been smashed into the street. Even if the patent is applied, the infringer is found, the lawsuit has to be prosecuted, and the lawsuit is won. The result is not necessarily the same as you. I think, even the return is not as good as the investment." Although he has not yet embarked on the road of rights protection, Ma Shoufeng, general manager of Long's lighting, is also psychologically prepared for the upcoming problems. He reluctantly said that if it is a small factory or even a black factory, it will not be able to fight, can not catch, can close the door at any time.
Recently, a paper statement by Ford and Myers attracted the attention of many people in the industry. Regardless of whether the former has completed the formal litigation process, whether the latter has a "cottage" magnolia series products. With the gradual penetration of LEDs in the terminal market, anti-counterfeiting has been pushed to the forefront of the LED industry in the tug-of-war between infringement and rights protection.
Cottage rampage
In the ancient town, almost no merchants will not go to the famous "Shili Deng Street" to purchase, where there are about 4,000 lighting and lighting stores, which are row upon row. Some people joked that this place is the "wind vane" and "barometer" of China's lighting and lighting industry. Because of the popular lights in China, this street is sure to respond quickly and to the public.
This year, the reporter visited and found that in addition to the single lantern brand stores, other stores are more or less placed on LED lamps, especially for a number of companies sharing a facade, downlights, spotlights, lights, wall washers, There are many kinds of panel lights, ceiling lamps, etc., but the faces are homogeneous and the price is fierce.
"In the case of MR16, in order to avoid homogeneity and plagiarism, we specially developed it into 4 watts, but still failed to escape the fate of 'the cottage.'" Zhou Jiaxiang, chairman of Laiya Lighting, said helplessly.
According to the data of Gaogong LED Industry Research Institute (GLII), with the increasing acceptance of LED lighting products by end customers, the overall scale of domestic LED indoor lighting market has shown a significant growth trend. In the first half of this year alone, the growth rate is close to 36%. Among them, more than 50% of the market size growth contributed by LED indoor lighting.
At the same time, the competition of LED lighting manufacturers is also extremely fierce. From the first half of 2011 to the present, the number of new LED indoor lighting companies in China has reached nearly 1,800. Among them, in the first half of this year, the number of new LED indoor lighting companies in China reached nearly 1,000.
"In fact, the LED market is constantly growing, but the number of manufacturers has also increased by double digits. In order to find short-term and quick-cut, most enterprises only start from imitation and even infringement. After all, the market is too big and supervision is not easy." Ma Shoufeng, general manager of lighting, told the reporter of "High-tech LED". He revealed that the company's independent research and development and the availability of practical patented fluorescent tubes have also suffered from "cottage", which has seriously affected the terminal sales performance. The company plans to organize rights activities during the year.
"The lighting industry base, the factory and the store are too concentrated, gathering a variety of trends and styles, 'plagiarism' is certainly convenient. Since there are convenient conditions, not to 'plagiarism' is a bit stupid." Ma Junwei, the owner of Qikai Optoelectronics, who is afraid of his own "plagiarism" experience, said frankly, when he first entered the business, what kind of financial and human resources are there to develop new products? It is just that the method of "copying" is different. Powerful companies use the opportunity of participation to go to some developed countries such as Europe and the United States to copy foreign advanced designs. If the strength is a little weaker, it will "sneak attack" on the left and right.
Plagiarism, not only bears the nickname of infringement of intellectual property rights, but also has the risk of being involved in lawsuits. This is a well-known "common sense." However, the 'plagiarism' is still "happy", its "saving" research and development costs increase the cost performance, and new products can seize the market in the shortest possible time, and rapid profit capture is the biggest incentive.
Although LED lamps are mostly stereotyped mass production products, they can still have their own things in terms of illumination efficiency, heat dissipation system, design, and internal structure. "The existence of the plagiarism of the cottage will inevitably lead to the spread of homogenization and greatly shorten the life cycle of the product. The chaos of market competition is self-evident." Tang Shiquan, chairman of Zhongshan Taiteng Lighting, concluded that LED lighting designers and The most difficult R&D companies are the new LED lamps that have been developed with great effort and effort to promote the final wedding dress for others. The bamboo baskets are empty.
Safeguarding the road
"There are already three infringing companies that have chosen to settle, but the amount of compensation is only over 1 million yuan, which is quite different from the current market losses." Shi Jie, chairman of Shifu, was depressed. Recently, the company has spent more than 10 million yuan to develop the "Magnolia lamp", and it has encountered a large area of ​​"piracy" in less than two years. Although Shifu has already begun to take legal proceedings, it will take four or five months to win the infringement lawsuit. "It is also a big problem to be fully implemented." Shi Jie seems very helpless. "If the most basic intellectual property rights are not effectively protected, they will be easily taken over by the cottage. Who will dare to engage in research and development after that?"
Many industry insiders suggest that newly designed products can be patented. This is a safe way to safeguard rights. Just for the luminaire, this is a bit of a itch.
Take the LED style update, for example, the ceiling light, a series of about 3 to 5 styles, different surface treatments will probably have 5 to 6 types, and the color temperature, light effect and other combinations will be divided into 2 3 types. “Every half a year is the introduction of 5 series of ceiling lights, there are almost 120 different style changes.†Wang Junhua, deputy general manager of Juke Lighting, introduced this, and this does not include other types of LED products.
"When the approval of the patent comes down, maybe the lamp has already been smashed into the street. Even if the patent is applied, the infringer is found, the lawsuit has to be prosecuted, and the lawsuit is won. The result is not necessarily the same as you. I think, even the return is not as good as the investment." Although he has not yet embarked on the road of rights protection, Ma Shoufeng, general manager of Long's lighting, is also psychologically prepared for the upcoming problems. He reluctantly said that if it is a small factory or even a black factory, it will not be able to fight, can not catch, can close the door at any time.
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