[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / Zhang Wei]
Since 2008, the end market has been popular with European-style crystal lamps. At that time, the light source used in European-style crystal lamps was mainly incandescent lamps. The European-style crystal lamps were designed to cover the light source, which can reflect the artistic beauty, while the energy-saving lamps and LEDs The tip light lighting effect can not meet the requirements of European crystal lamps.
LED and energy-saving lamps complement sales Yasu Lighting Sales Director Liu Sufang
We sell LED tip light bulbs mainly with matching sales. For example, modern crystal lamps are more popular now. If LED products are used all the time, consumers will not accept them because of the high price of products, but I use LED tip light bulbs with energy-saving lamps. During the day, the customer only lights up the LED lights to save power, and the night energy-saving lamps are lit together with the LED lights, so that the room is bright enough. According to this sales matching method, the LED tip light bulb can account for 50% of the energy-saving lamp sales. Of course, only modern crystal lamps, if it is a ceiling crystal lamp, it will not work, because the ceiling crystal lamp generally has a glass cover decoration. If the LED tip light bulb is not bright enough, customers generally choose energy-saving lamps as the main light source. Although the wattage is larger, it has a strong penetrating power and is suitable for the ceiling crystal lamp.
In addition, on the crystal lamp, the most full-time LED candle light is used. The modern shape is matched with the full-circle LED candle light. The shape is very beautiful, and its brightness is very satisfying to consumers, but the price is too expensive, ordinary consumption. Basically choose to give up.
Therefore, if the LED light source wants to occupy a share in the crystal lamp market, its product performance will be greatly improved, and the product price will be greatly reduced, which will make it close to the price of the energy-saving lamp, and its market share in the crystal lamp will have a breakthrough.
Traditional light source has been slightly resold LED is the trend Yeguang Lighting Sales Director Ye Haicheng
Our stores mainly sell crystal products, and other products are included. According to our store statistics, LED light sources and energy-saving lamps sold with crystal lamps each account for 50%. The reason is that the price of LED products has dropped rapidly this year, almost close to the price of energy-saving lamps. We sell 15 yuan/piece for 11W-13W energy-saving lamps, and we sell 20 yuan/piece for 3W LED tip lamps.
Of course, the LED light source sold by the light effect is not comparable to the energy-saving lamp. It is not that the LED light source technology is worse than the energy-saving lamp, and the price is mainly a problem. The LED light source with better light effect is very expensive, consumers can't afford it, but when the price of LED product is only 5 yuan more than the energy-saving lamp, from the perspective of energy saving, many consumers will choose LED light source.
The traditional lighting products in the terminal market are branded, consumers are buying at the brand, but there are no brands in the market at present. Consumers and businesses do not know which LED companies are more prominent. In the unbranded LED market, consumers and businesses only recognize the price. As long as energy is saved, the light effect can be circulated in the market.
In addition, traditional lighting products have no profit, and almost every household in the terminal market is selling traditional light source products. The price of the products has been very transparent, so the trend of LEDs is a trend.
After the Spring Festival, we will renovate the store and sell LED products. In the modern crystal lamp market, as long as the crystal lamp is matched with the LED light source, the price can be afforded, and the merchant is also profitable.
LED must enter the family to solve the problem of glare
Last year, the sales of crystal lamps accounted for 30% of our total sales. The proportion of crystal lamps sold by LED lamps was less than 5%. The main reason is that LED lamps are too expensive. In addition, our crystal lamps are mainly European crystal lamps, European crystal lamps. Generally, there will be a glass cover. If the LED light source and the energy-saving lamp are used, the brightness of the glass cover will not be bright enough, so the light source of the European crystal lamp is mainly based on incandescent lamps.
Although the number of incandescent lamps is large, the use of the home will not be lit for a long time, so many customers are willing to accept it. At present, only the incandescent lamp's light efficiency meets the requirements of European crystal lamps.
Last year, the sales volume of European crystal lamps decreased sharply, and the sales volume of modern crystal lamps increased. The light sources used in modern crystal lamps were mainly based on energy-saving lamps and LED light sources. This shows that LED light sources and energy-saving lamps will gradually become "upper".
In addition, the average life of the customer to buy crystal lamps is 8-10 years, the main purchase of European crystal lamps is 70, the main purchase of modern crystal lamps is 80, and with the 80s gradually become the main force of purchase, modern crystal lamps will gradually receive market Chased.
At present, the LED light source is not suitable for use in the home. The reason is that the LED light source is too glaring. If it enters the home LED light source, it must be added with a glass cover. At the same time, it is necessary to improve the lumen and improve the penetrating power of the LED light source, so that the indoor brightness is higher. I personally think that only by achieving these conditions, LED light sources can enter the home, otherwise energy-saving lamps are still the preferred light source products for families.
Price is still one of the main reasons Chen Haiqiu, sales director of Shenzhen Yaliang Lighting Co., Ltd.
Last year, the sales of modern crystal lamps increased year-on-year. The sales of golden crystal lamps have dropped sharply compared with previous years. The main reason is that the golden crystal lamps are decorated with European style and the price is expensive. The freight is also expensive, a golden crystal. The average freight cost from the ancient town to Shenzhen is 800 yuan, so we have to sell more than 2,000 yuan.
Like the 70s, the owners liked the golden crystal lamp. With the 80s becoming the main consumer, the consumer's buying preferences are also changing. Modern crystal lamps have become popular since last year. In addition, the price of modern crystal lamps is also cheap, and our sales price is 1000-1200 yuan, which is basically acceptable to Shenzhen consumers.
To say that the proportion of LED light source used in crystal lamps is mainly the price factor, an Op 5W-7W energy-saving lamp is priced at 10 yuan / month, 3-5W LED tip light bulbs are priced at 20 yuan / each, each crystal lamp Several light sources will be used, so the whole set of consumers will choose energy-saving lamps. Only the relatively affluent and energy-saving and environmentally friendly families will choose LED lights, but there are not many such customers. According to our store statistics, the proportion of crystal lamps using LED light sources is less than 5%.
At present, domestic prices are getting higher and higher, housing prices are becoming more and more expensive, and the average working-class housing area is shrinking, and the level of consumption is not as good as before. Based on these judgments, I think there are basically three trends in crystal lamps next year. First, the volume of crystal lamps will become smaller and smaller, which is suitable for the needs of modern small houses. Second, the price will be lower and lower, and the volume will be reduced. The price will naturally decrease a lot, it is estimated that at least 300 yuan will be cheaper; Third, the crystal lamp process will be more and more simple, and the installation is more and more convenient.
Since 2008, the end market has been popular with European-style crystal lamps. At that time, the light source used in European-style crystal lamps was mainly incandescent lamps. The European-style crystal lamps were designed to cover the light source, which can reflect the artistic beauty, while the energy-saving lamps and LEDs The tip light lighting effect can not meet the requirements of European crystal lamps.
LED and energy-saving lamps complement sales Yasu Lighting Sales Director Liu Sufang
We sell LED tip light bulbs mainly with matching sales. For example, modern crystal lamps are more popular now. If LED products are used all the time, consumers will not accept them because of the high price of products, but I use LED tip light bulbs with energy-saving lamps. During the day, the customer only lights up the LED lights to save power, and the night energy-saving lamps are lit together with the LED lights, so that the room is bright enough. According to this sales matching method, the LED tip light bulb can account for 50% of the energy-saving lamp sales. Of course, only modern crystal lamps, if it is a ceiling crystal lamp, it will not work, because the ceiling crystal lamp generally has a glass cover decoration. If the LED tip light bulb is not bright enough, customers generally choose energy-saving lamps as the main light source. Although the wattage is larger, it has a strong penetrating power and is suitable for the ceiling crystal lamp.
In addition, on the crystal lamp, the most full-time LED candle light is used. The modern shape is matched with the full-circle LED candle light. The shape is very beautiful, and its brightness is very satisfying to consumers, but the price is too expensive, ordinary consumption. Basically choose to give up.
Therefore, if the LED light source wants to occupy a share in the crystal lamp market, its product performance will be greatly improved, and the product price will be greatly reduced, which will make it close to the price of the energy-saving lamp, and its market share in the crystal lamp will have a breakthrough.
Traditional light source has been slightly resold LED is the trend Yeguang Lighting Sales Director Ye Haicheng
Our stores mainly sell crystal products, and other products are included. According to our store statistics, LED light sources and energy-saving lamps sold with crystal lamps each account for 50%. The reason is that the price of LED products has dropped rapidly this year, almost close to the price of energy-saving lamps. We sell 15 yuan/piece for 11W-13W energy-saving lamps, and we sell 20 yuan/piece for 3W LED tip lamps.
Of course, the LED light source sold by the light effect is not comparable to the energy-saving lamp. It is not that the LED light source technology is worse than the energy-saving lamp, and the price is mainly a problem. The LED light source with better light effect is very expensive, consumers can't afford it, but when the price of LED product is only 5 yuan more than the energy-saving lamp, from the perspective of energy saving, many consumers will choose LED light source.
The traditional lighting products in the terminal market are branded, consumers are buying at the brand, but there are no brands in the market at present. Consumers and businesses do not know which LED companies are more prominent. In the unbranded LED market, consumers and businesses only recognize the price. As long as energy is saved, the light effect can be circulated in the market.
In addition, traditional lighting products have no profit, and almost every household in the terminal market is selling traditional light source products. The price of the products has been very transparent, so the trend of LEDs is a trend.
After the Spring Festival, we will renovate the store and sell LED products. In the modern crystal lamp market, as long as the crystal lamp is matched with the LED light source, the price can be afforded, and the merchant is also profitable.
LED must enter the family to solve the problem of glare
Last year, the sales of crystal lamps accounted for 30% of our total sales. The proportion of crystal lamps sold by LED lamps was less than 5%. The main reason is that LED lamps are too expensive. In addition, our crystal lamps are mainly European crystal lamps, European crystal lamps. Generally, there will be a glass cover. If the LED light source and the energy-saving lamp are used, the brightness of the glass cover will not be bright enough, so the light source of the European crystal lamp is mainly based on incandescent lamps.
Although the number of incandescent lamps is large, the use of the home will not be lit for a long time, so many customers are willing to accept it. At present, only the incandescent lamp's light efficiency meets the requirements of European crystal lamps.
Last year, the sales volume of European crystal lamps decreased sharply, and the sales volume of modern crystal lamps increased. The light sources used in modern crystal lamps were mainly based on energy-saving lamps and LED light sources. This shows that LED light sources and energy-saving lamps will gradually become "upper".
In addition, the average life of the customer to buy crystal lamps is 8-10 years, the main purchase of European crystal lamps is 70, the main purchase of modern crystal lamps is 80, and with the 80s gradually become the main force of purchase, modern crystal lamps will gradually receive market Chased.
At present, the LED light source is not suitable for use in the home. The reason is that the LED light source is too glaring. If it enters the home LED light source, it must be added with a glass cover. At the same time, it is necessary to improve the lumen and improve the penetrating power of the LED light source, so that the indoor brightness is higher. I personally think that only by achieving these conditions, LED light sources can enter the home, otherwise energy-saving lamps are still the preferred light source products for families.
Price is still one of the main reasons Chen Haiqiu, sales director of Shenzhen Yaliang Lighting Co., Ltd.
Last year, the sales of modern crystal lamps increased year-on-year. The sales of golden crystal lamps have dropped sharply compared with previous years. The main reason is that the golden crystal lamps are decorated with European style and the price is expensive. The freight is also expensive, a golden crystal. The average freight cost from the ancient town to Shenzhen is 800 yuan, so we have to sell more than 2,000 yuan.
Like the 70s, the owners liked the golden crystal lamp. With the 80s becoming the main consumer, the consumer's buying preferences are also changing. Modern crystal lamps have become popular since last year. In addition, the price of modern crystal lamps is also cheap, and our sales price is 1000-1200 yuan, which is basically acceptable to Shenzhen consumers.
To say that the proportion of LED light source used in crystal lamps is mainly the price factor, an Op 5W-7W energy-saving lamp is priced at 10 yuan / month, 3-5W LED tip light bulbs are priced at 20 yuan / each, each crystal lamp Several light sources will be used, so the whole set of consumers will choose energy-saving lamps. Only the relatively affluent and energy-saving and environmentally friendly families will choose LED lights, but there are not many such customers. According to our store statistics, the proportion of crystal lamps using LED light sources is less than 5%.
At present, domestic prices are getting higher and higher, housing prices are becoming more and more expensive, and the average working-class housing area is shrinking, and the level of consumption is not as good as before. Based on these judgments, I think there are basically three trends in crystal lamps next year. First, the volume of crystal lamps will become smaller and smaller, which is suitable for the needs of modern small houses. Second, the price will be lower and lower, and the volume will be reduced. The price will naturally decrease a lot, it is estimated that at least 300 yuan will be cheaper; Third, the crystal lamp process will be more and more simple, and the installation is more and more convenient.
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