Is the relationship between the new generation of Apple TV and Chinese users getting closer?




Apple TV does not have a national bank. This has long been a suspense. Apple TV never really entered the Chinese market, but could not stop fruit powder from buying and using this product. Starting from the second generation of Apple TV, Apple introduced an innovative technology called AirPlay that can mirror the content of the iPhone or iPad to the TV screen through the bridge of Apple TV. This technology has attracted everyone's attention as soon as it was announced. After all, everyone has had enough of a cable connection. So, for this handsome function, even if domestic Apple retail stores or Apple online stores in China did not sell Apple TV, domestic fruit powder still managed to buy Apple TV.

Apple TV has other games in the country. For example, the second generation of Apple TV can be jailbroken, so as to achieve the purpose of installing third-party players. The process of jailbreaking requires downloading the firmware and connecting the Apple TV to the computer and then using the tools provided by the hacker to jailbreak. Steps are a bit more troublesome, but after the completion of the Apple TV can get rid of the iPhone or iPad, playing a domestic program alone. The third-generation Apple TV has not been jailbroken yet, but the Chinese have also found a way to install a third-party playback client without jailbreaking Apple TV. They only need to set up a DNS to successfully acquire domestic video resources, and once again become independent. TV box.

Regardless of whether Apple TV has a national bank, AirPlay, or jailbreak, this product is favored by fruit powder. Compared with the domestic TV box, Apple TV looks simple and elegant (but now the domestic TV box also began to pay attention to the design), but also does not grab speed. However, Apple TV is, after all, a “product sold abroad,” and the relationship with domestic users is still not close enough.

The reason why Apple TV can’t enter China is complicated. It is that domestic regulations on this market are not as free as foreign markets. Apple TV will come in disappointingly. To put it simply, it may be that Apple does not want to make Apple TV enter the market. The Chinese market because Apple TV is just their interest. Apple TV cannot enter China and leaves a large battlefield for domestic TV boxes. More and more television box manufacturers are under intense competition, and the prices of boxes are getting lower and lower. If the domestically produced TV box of the melee does not take the initiative, it will soon become the cannon of Apple TV. The new generation of Apple TV is closer to domestic users.


- First of all, the composition of the TV box - the content. The content of Apple TV depends on iTunes's paid movies and TV programs. The non-subscription model requires the user to purchase a single episode. Apple also reached an agreement with the U.S. online video service provider. The original comes with Netflix, Hulu, HBO, NOW, SHOWTIME's APP, and adopts the member subscription model. These have nothing to do with domestic users, although they contain many of our coveted American dramas. However, the entire new generation of Apple TVs can be installed on the App Store, which means that domestic video sites will soon develop third-party applications for Apple TV, enabling domestic audiences to get rid of AirPlay and watch online videos on Apple TVs on the big screens of TVs.


- Secondly, there is no or poorly-made Chinese TV box - game. Most domestic TV boxes can install games, but this kind of gameplay experience is really reluctant to mention it, and the so-called game function will eventually become a tasteless. Apple TV is not the only choice for the gameplay of the TV box. In March this year, Nvidia NVIDIA released NVIDIA Shield.
As a TV box, the game performance is extremely strong, and it is said that it can play a 3A masterpiece. Unfortunately, this is also the box of other people's homes, and there is no national bank. Compared with Nvidia and domestic TV box manufacturers, Apple's advantage lies in the large developer base of the App Store platform. Apple has provided the tvOS API to developers. In the future, iOS gamers will not only play chickens on Apple TV, but also play games such as parkour, baseball, and football that you enjoy playing on the iPad. TV platform. The built-in 64-bit A8 processor and Metal technology provide solid hardware support for Apple TV, and MFi's third-party gamepad support is also a big advantage.


- The light remote control is enough for domestic box manufacturers to catch up. The new Apple TV's remote control has a built-in touchpad that replaces the up and down, left, and right disc keys. Third-party developers can also use the touchpad of the remote control and the accelerometer and gyroscope built into the remote controller to create a unique game control experience when developing games for Apple TV. For example, a touchpad controls a shooting game, or an accelerometer and a gyroscope play a somatosensory game. The remote control also integrates Siri voice control. Domestic TV boxes have integrated voice control, but the integrated experience is not flattering.

Bluetooth 4.0 is not the highlight of the new Apple TV, but Apple's addition of Bluetooth 4.0 to Apple TV will undoubtedly be a reason to attract domestic fruit powder and make up its mind to buy it. Bluetooth technology theoretically allows us to connect a lot of peripherals, including Bluetooth keyboards, eliminating the pain of input with the remote control; there are Bluetooth audio, enjoy the surround sound viewing experience; or connect a Bluetooth headset, watching the game in the middle of the night Don't worry about waking your family. I noticed that the new generation of Apple TV has no optical audio output on this tall port, after all, fiber audio is not an ordinary user can afford.

From this analysis, even if you can't watch Netflix and you can't watch Hulu, Apple TV is still quite practical for domestic users. Of course, Apple TV, which has lost and increased availability, has also increased its minimum price. Compared to a Chinese-made TV box of around 200 yuan, the price of the low-priced version of Apple TV is several times more expensive, and it is nearly 1,000 yuan. It is no longer a casually purchased Apple device.

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