According to Gartner, an international research and consulting company, sales of global media tablets to end-users reached 19.5 million units in 2010, driven by the iPad’s popularity. At the same time, it is estimated that in 2011, the sales volume of global flat media terminals will reach 54.8 million units, a surge of 181% from 2010, and the sales volume in 2014 will exceed 280 million units. Gartner analysts said that the impact of tablet media on mobile devices will vary from product to product.
According to Gartner vice president Carolina Milanesi, “The unique features of the flat media set in one machine can cause 'cannibalization' effects on other consumer electronics products. That is, e-books, game consoles and Sales of media players and other products have fallen,†she further pointed out. As the ASPs of flat-panel media will fall below $300 in the next two years, the risk of brand replacements for small laptops will be greatest.
The impact of brand replacement on low-end consumer laptops is minor; analysts at Gartner expect that the impact of brand substitution on smart phones and other open-source communications devices will be limited. Most of the impact on high-end smart phones comes from 7-inch flat-panel media, because when the difference in usage patterns is very limited, it is difficult to convince consumers to have two products at the same time. Consumers buying 7-inch flat-panel media may opt for smaller-sized, low-cost smart phones.
In Gartner's definition, tablet media is a tablet device that supports touch and lightweight operating systems such as iOS, Android, WebOS, or MeeGo. Such flat-panel media include Apple's iPad, Samsung's Galaxy Tab and Cisco's Cius.
Regionally, Gartner estimates that the North American market will account for 61% of total flat media sales in 2010; as the sales market gradually expands to other regions, the North American share of total tablet media sales will drop to 43% in 2014 . Functionally, flat-media support for celluar/Wi-Fi will account for 55% of total sales in 2010, and by 2014, it will account for 80% of sales.
10 inch flat media plays the role of ancillary equipment in the corporate market
According to Gartner, tablet media will soon become a secondary or secondary product of laptops in the corporate market. They are mainly used to log into e-mail, calendars, web applications, reference sources, and presentations at any time. Most knowledge workers do not allow tablet media to replace laptops because they usually have smart phones and flat media becomes the third device.
Most agencies will not purchase third devices; Gartner pointed out that because of the convenience of carrying the size of the trip, as well as real-time browsing, many users will purchase flat-panel media at their own expense for use during work and entertainment.
When the guest layer expands from tasting new users to mainstream users, tablet media will become the new darling of home or personal use. Touch user interfaces, applications on different operating systems, and operations that are easier to set than traditional computers all make flat-panel media an ideal product for consumers of different ethnic groups, from 3C users to technology-stricken people. When prices drop, the average family will include flat-panel media in household products.
Milanesi said: "Focus on small computers to promote mobile Broadband communications service providers (CSP) has been shifting marketing budgets to flat media in the future. These grants will help these first purchases of flat-panel media products, and Consumers who see cost as a barrier increase their willingness to buy, which is a big advantage for other users who only pay when they need to use and who do not need to sign up with telecom operators any longer.Apple has proven this to be a success Examples."
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