According to foreign media reports, Google has obtained a patent to graft Google glasses to the hat. According to the patent diagram, the device is composed of a hat connector and a display portion; the display portion is magnetically attracted to the cap, can be moved to different positions, and can be rotated at different angles.
Google glasses are great
From the moment when Google Glass was born and the actual application products entered the public eye, the fate of the entire wearable industry seemed to start to rise and fall with Google Glass: from the very beginning, everyone’s high hopes, and later to the various " Dispelling, controversy, and even evolved into resistance. But no matter what the media or consumers think, the status of Google Glass as the new era opener of wearable devices is undoubtedly great.
In fact, the current Google glasses, in terms of technology, form, and interaction, can be said to be a very fine product; it can be said that at the hardware and software level, it has achieved almost "extreme" experience. Even so, Google Glass has not been well promoted on the road to commercialization. This aspect is not related to the sale of products, but to the detonation of the industry; on the other hand, it is due to the big data in the application scenario. Missing, can not effectively support the value of Google glasses. So in the eyes of many people, Google smart glasses have failed; but in my opinion, it is not.
When smart glasses are taken out of Google by its X department, it is not in the form of a model, but in the form of a product that can actually be used. And before Google showed the smart glasses, the company has experienced countless failures inside. From an idea about smart glasses to a finished product that was as cumbersome as the original computer and unattended, it was updated N times. In this process, each change will not necessarily succeed, and there may not be a big leap. More may be just a little progress. But Google has not given up, supporting the development of this "dream" with the perseverance of the average entrepreneur.
The Google product we saw before is a version of Google's smart glasses project development process. At that time, Google announced and displayed the smart glasses products to the world, only based on its judgment on the development trend of the whole technology, that is, the era of the Internet of Things is coming, and the smart wearable industry will enter the market. So, the trend to launch Google smart glasses, on the one hand to detonate the industry; on the other hand to conduct commercial-level actual testing.
Strategic intentions of Google Glass
From the initial entry into the general consumer market for testing, including in the media, education, social, film and television fields; later in telemedicine, including the opening of the UK market for trials, to the recent application in the enterprise-level field, etc. Google has been looking for the best way to commercialize smart glasses.
The difference from the previous X department is that Google has been replacing the “perfect†concept and pursuit of its products with its excellent internal scientists. However, in order to realize the subversive commercial value, it is necessary to explore the actual application scenarios of the products. On the one hand, it is possible to clearly know how wide the domain of Google glasses involves subversion; on the other hand, to know these What are the technical elements that the products have to satisfy in the subversive process of different scenarios and fields.
The latest patent we have seen about Google Smart Glasses is based on the latest version of the previous Google Glass test in the market. If the previous Google glasses were limited by the form of "glasses", it is difficult for some people who do not like to wear glasses to accept such a form. The improvement is to make the smart glasses "tangible" to "invisible". In order to allow more non-glasses to wear preferred users can also fall in love with wearable devices.
As a guide for the wearable device industry, Google deeply understands that the application and business value of wearable wearable devices based on glasses will far exceed current smart watches and smart bracelets.
That is to say, in the wearable device industry, the most popular smart watch or smart bracelet is actually the smallest type of application scene, and smart glasses and smart clothes will be a key outbreak market for external wearables. Especially with the birth of the new Google company structure, it will further accelerate the outbreak of the smart glasses industry; at the same time, it will attract more innovative forces to enter, and jointly build application scenarios and big data platforms to promote the commercialization of the entire wearable device industry. process.
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