European and American economic crisis under the Brazilian certification assistance business opportunities

Today, the rapidly rising Brazilian market has become a market that a large number of Chinese companies cannot afford to ignore. In the short-term recovery of the European and American markets, many companies have begun to develop the Brazilian market in a targeted manner.

As one of the “BRIC countries”, Brazil’s economic development momentum has gradually increased due to the adjustment of national policies in recent years. At the same time, the construction projects for the 2014 World Cup and the 2016 Olympic Games have started one after another and it is expected to bring about 250 million U.S. dollars in infrastructure investment, which will also have considerable stimulus for the lighting industry. According to statistics, in 2010 China's electronic information products exported 56.4% to the Brazilian market. In order to further open up the market, the Brazilian government has made major adjustments to foreign trade policies, abandoning protectionism with high tariffs to limit imports, and announcing the opening up of the market to reduce import tariffs on 5,000 kinds of goods. Chinese products are very popular in South America. As the largest re-export country in the Americas, 30% of all lighting products in the Americas come from Brazil.

In the face of such a "money" unstoppable Brazilian market, many lighting companies in China are increasingly concerned about issues such as lighting product certification and testing standards. On the afternoon of March 13, the Department of Electrical and Electronic Services under Bureau Veritas held the "Brazil and South America Certification Requirements Technical Symposium" at the New World Hotel in Shunde, Foshan. The technical experts of Bureau Veritas explained the details of Brazil and South America to the participants. The certification requirements, documentation requirements, application process, national deviations of the main categories of products, products including home appliances, lamps, ballasts, IT, etc., and answers to questions raised on the spot. Help companies understand the latest certification requirements, improve product performance and market competitiveness, and quickly and effectively expand the Brazilian and South American markets.

According to Billy Brad, senior product certification director of Brazil. Introduced by Walter Laudisio, INMETRO is Brazil's national accreditation body responsible for the establishment of Brazilian national standards. Most of Brazil's product standards are based on IEC and ISO standards. Manufacturers that need to export products to Brazil should refer to these two sets of standards when designing products. All products complying with Brazilian standards and other technical requirements must be accompanied by the mandatory INMETRO logo and the logo of an accredited third-party certification body before entering the Brazilian market.

He also mentioned that the applications of the INMETRO logo fall into two categories, mandatory and voluntary. Lighting equipment belongs to the voluntary category.

For performance testing, this test can provide the most critical data in terms of product quality and performance. It can help manufacturers enter the high-end product market, and it can help buyers find products that meet the requirements from uneven products. Bureau Veritas can provide tailor-made performance testing services for different products. It can provide lumen test, life test, color temperature and color rendering index for light bulbs; in addition, it can test LED's spatial correlation limit, average LED brightness, luminous flux, spectral distribution and lumen maintenance.

Bureau Veritas has localized laboratories, advanced experimental equipment and extensive testing experience. For LED Light source products, Bureau Veritas can perform localization testing according to international standards, and can also provide testing and certification services such as GS, NF, CE and EMC.

During the seminar, Mr. Walter Laudisio also introduced the energy efficiency testing business. He mentioned that the demand for energy conservation is becoming stronger and stronger. For manufacturers and consumers of electrical and electronic products, energy conservation has become very important. Industry surveys show that consumers are now willing to pay higher prices for more energy-efficient products. As a manufacturer or importer of electronic and electrical products, they must face the challenge of endless energy consumption laws and regulations. They must also foresee the potential of this market. The question is how to effectively penetrate the real needs of the market and establish a leading position in the enterprise. ? With extensive experience and a strong global technical service network, Bureau Veritas can help companies achieve their goals. Provide companies with compliance solutions for different products and target markets.

For China’s foreign trade, the developed markets in Europe and America are certainly the most important markets. However, in the current situation of a temporary declining trend in these markets, the emerging markets represented by Brazil will bring new business opportunities to Chinese companies. This is tantamount to a gloom in the winter. Bureau Veritas Brazil is the Brazilian certification body that INMETRO accredited to issue INMETRO certificates directly. Based on Brazilian national or international standards, customers can assist with local assessments, tests and factory inspections, and can apply for certificates without sending samples. Ensure that their products meet the standards and obtain market access permits. Bureau Veritas will assist export companies in quickly entering the Brazilian market and gain recognition.