How hot is the live broadcast? Not only is there currently 120 live broadcast apps in the country, but even sports software, education industry and medical apps are developing to live broadcast. With the superposition of various new concepts, the live broadcast has already burned into the VR field (also It can be said that the war of VR has spread to the VR field). The domestic VR live broadcast has also started in May. Last month, Ant and Pepper were jointly launched on the VR live broadcast platform. (For details, please see the Titanium media report: I want to remove the "show" label, VR live broadcast can save the pepper ??, this month eDoctor wing company broadcast live VR surgery at the Shanghai International Convention Center.
Last week, Nicolas Burtey, founder of VideoSTItch, a well-known panoramic video stitching solution provider, also accepted an interview with Titan Media with his integrated VR camera Orah 4i. Video STItch released the new product Orah 4i in April this year, providing an integrated solution including 360-degree panoramic camera and video editing transmission box. Just over a month after the camera was released, it has already obtained the investment of Alpha Commune and opened up the Chinese market.
VideoSTItch was first recognized by the industry as a VR software technology company specializing in VR video splicing software development. At present, some well-known VR companies in the industry use VideoSTItch's real-time VR video live splicing technology and post-production software, such as Ocam and Intel360 mentioned in the "China VR Entrepreneurship and Investment Trend Report" published by Titanium Media.
At present, there are many panoramic cameras that solve video stitching. For example, Gopro and Google jointly released 16 cameras for Odyssey, which is priced at 15,000 US dollars. The positioning is "professional content producers and publishers"; there are also 8 optical sensors. The Nokia Ozo is priced at around $60,000; there are similar Ricoh ThetaS and ZMER, but they are cheap but of poor quality.
But the Orah 4i is not just a panoramic camera, but a set of live streaming solutions for VR. Nicolas believes that the core of a panoramic camera is not the hardware, but the software, which is the stitching algorithm and the panorama player. Editing live streaming VR content is very difficult. You must edit each individual lens to have 4K resolution. Unlike many panoramic cameras that can be automatically stitched and transmitted, Orah 4i uses an external mini-host. The solution, VideoStitch called this small machine "Stitch Box", which is what the 4i panoramic camera took, will be transmitted to the mini host through the network cable, and the host will perform automatic stitching and composite image processing. This small box is mounted on the base of the Orah 4i tripod with Intel CPU and Nvidia's high-end image processing GPU, which greatly reduces editing time. Currently, Orah 4i's rendering time lag is 5s, which is the fastest real-time panoramic camera in the world.
After understanding China's capital environment and VR applications, Nicolas decided to explore the Chinese market. However, before coming to China, Nicolas, a team of less than 40 people, already had a lot of achievements: Since 2012, VideoStitch has produced 360° videos for Red Bull, Facebook, and just-ending Google IO. Using Video Stitch's famous work: VR video post-production software Studio; considering no distribution platform, Video Stitch subsequently developed its own VR live streaming software Vahana, which can be adapted to include Youtube, Facebook mainstream media platform and Samsung Gear, Facebook. Mainstream VR platforms such as Oculus.
VideoStitch's purely technical company, which compares the tastes of Silicon Valley's giants and VCs, is very popular in the United States. Although it is in France, the core team of Nicolas is currently in the United States. In China, Xu Siqing, the founder of the Alpha Commune, first found him. Xu Siqing believes that Orah 4i will definitely set off a wave in VR live broadcast:
This year is the year of VR explosion. With its core technology and precise commercial positioning, VideoStitch has seized the VR technology of video stitching before the giants, and has become a digital camera with VR shooting or live broadcasting. As simple as it is, it provides a plug-and-play production tool for professional content producers (Prosumers).
After completing the investment, Alpha Commune quickly promoted Nicolas's trip to China. In addition to holding a small technical exchange special session, it also met with iQiyi, pepper live broadcast, storm, chasing animation and other domestic live video, content production, VR in one week. More than 20 companies in the hardware field, he believes that the mutual achievement between VR and live broadcast software is at least based on two points:
The live broadcast expands the application scenario of VR. Only fool-like consumer cameras can not detonate the application of VR technology in the whole industry, but innovators in various industries in China should see the application prospects of VR live broadcast, not only the medical industry hopes to do VR surgery live broadcast, education industry Can do classroom VR interactive teaching, even now the network red needs to bring benefits to fans, Liu Yan as the network red anchor into the VR live broadcast platform of pepper.
Live broadcast to make up for the technical defects of VR at this stage. Panorama is not equal to VR. The essence of VR is interaction. The timeliness and interactivity of live broadcast make up for the shortcomings of the current technology. The VideoStitch team is working on this issue, such as adding text and image overlay instructions when rendering, seamlessly linking to other videos and even other VR content platforms during live streaming.
In the world, the manufacturer of professional-grade equipment, Nicolas's market estimate is that there are many competitors, but in the live broadcast field of the public, he is very optimistic, the emergence of a large number of excellent UGC video content requires the participation of the general public, so consumption The VR panoramic camera has become the bottleneck for the rapid development of the VR video industry. He believes that the Orah 4i is "timely rain":
The ability to render stitching in real time is our biggest strength. The convenience of use is also the highlight of our match with live broadcast. We have developed a live virtual reality video stream that supports 4K resolution for the head display. All the user needs is to press the button.
After the release of the camera, VideoStitch can be said to have its own core technology in the three main aspects of acquisition (VR camera Orah 4i) - Rendering (Vahana), and their existing liquidation channels are also three aspects:
The Orah 4i camera is packaged as a solution for sale at a market price of $3,595. The current pre-sale price is $1,995. The Vahana adaptability is powerful as a content distribution platform for head-mounted devices. There are currently many B-end users; The pre-rendering rendering software Studio also charges the annual fee for the B-end user.
According to Nicolas, many well-known VR content publishing platforms in China have already cooperated with VideoStitch. In the global market, the United States currently accounts for 40%-45%, mainly using VR platforms of companies such as Google and Facebook. China has already accounted for 10%. about.
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