Apple gives athletes an Olympic smart watch band or takes the opportunity to promote Apple Watch

Although Apple is not the official sponsor of the Rio Olympics, Apple does not want to miss the four-year promotion of the Olympic Games. According to foreign media reports, Apple not only launched Apple based on the national flag colors of 14 countries. Watch straps, and the Apple Store in Rio also offers Apple Watch straps to Olympic athletes for free.

Apple gives athletes an Olympic smart watch band or takes the opportunity to promote Apple Watch

According to the report, an Olympic athlete from Germany visited the Apple Store in Rio VillageMall. After verifying the identity of the athlete, the clerk presented him with two Apple Watch straps, each worth $49. It seems that Apple wants In this way, athletes inadvertently promote their products in various occasions of the Olympic Games.

As an Apple competitor, Samsung's emphasis on the Olympic Games is obviously much higher, and even asked athletes to block Apple Logo as a sponsorship condition. Not surprisingly, Samsung is still the official partner of the Olympic Games this year, and Samsung also launched the Olympic version of the Galaxy S7 edge to promote the Olympic Games and its own products.

Although it is not the official sponsor of the Olympic Games, Apple does not have infringement problems because it does not use the Logo of the Rio Olympic Games and other obvious Olympic elements, but only refers to the color scheme of the flag. According to Reuters, the current Apple Watch strap is only sold at VillageMall's Apple Store, and it is reported that the Brazilian version of the strap is almost sold out, and some people put these straps on eBay for exclusive sale, the price Nature is several times the original price.

At the same time, some third-party accessory manufacturers also noticed the importance of the Olympic elements and began to launch their own Olympic version of the strap.

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