Research Report: Tablet PC Demand Pushes Up Global PC Market Growth

International report on March 22 According to market research firm Canalys, it is expected that the annual growth rate of personal computers (PC) will be about 14%, and the main driving force for this growth will come from the demand for tablet computers in the market. In light of this, people in the industry can take the opportunity to grasp this trend and accelerate the growth momentum brought by the use of this wave of tablet computers to expand market space.

According to data published by Canalys in a few days ago, the shipment of tablet PCs will look at 52 million units; among them, the market share of Apple iPad products is estimated to be about 75%, in other words, the shipments of other competitors are also It is expected to reach 12 million units.

The research report pointed out that the number of new computer equipment purchased by consumers worldwide is about 50.5 million units, an increase of 200% compared with 2010. In terms of corporate procurement, the growth rate of tablet computers will reach 5,000 percent, although in actual figures, it will only sell about 1.1 million units. Among them, especially in the healthcare and education market, there will be even greater demands.

According to research by Canalys, over the course of a year, in the consumer or corporate market, an average of 10 tablet computers sold will reduce the sales of 5 netbooks or laptops. This trend is particularly evident in the markets of developed countries, such as the United States, the United Kingdom, Australia, and Japan.

However, despite this, in 2011, the estimated sales of laptops will increase by 8%; partly due to the operating system upgrade to Windows 7, coupled with the atmosphere of corporate transformation, and promoted this Wave growth trend. However, netbook sales fell by 34%, with shipments ranging from approximately 13 million to 34 million units.

Canalys added that due to saturation of supply channels in countries such as Western Europe, China, and Indonesia, notebook computers are unlikely to grow. As for the Middle East and North Africa, because the political turmoil is not conducive to sustained economic growth, the market is also difficult to break through. In addition, due to the recent earthquake that occurred in Japan on March 11, it is expected that this will also adversely affect the PC supply chain in the short term.

However, in places like Brazil, Russia, India, Indonesia, Turkey, and China, the limited expansion of Apple's products may be expected to escape the netbook and laptop manufacturers.

In many of the aforementioned countries, the iPad 2 must be reviewed by the regulatory agency, the time-to-market is delayed, and coupled with the lack of a localized iTunes store, its sales may also be limited.

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