New year opening market fades new product defect popularity

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Since the market consumer demand was concentrated and released before the end of the year, the demand for post-holiday market was weak. This month, the three major consumer electronics products, such as computer peripherals, DIY accessories, and consumer digital products, all fell in price, and the market sentiment index and price index both fell. In February 2011, the electronic market prosperity index closed at 1054.91 points, down 32.67 points month-on-month and 33.52 points year-on-year. The price index closed at 88.58 points, down 0.37 points month on month and 3.40 points year-on-year.

Important market dynamics:

In the computer peripheral market, in early February, there was a design flaw in Intel’s 6-chipset, code-named “Cougar Point.” After the incident, mainstream notebook makers such as Toshiba, Samsung, and Lenovo took effective measures to control problems. The sale of the products in the market still affects the speed of the listing of new products for various brands of notebooks. Many dealers in the computerized machine market face the embarrassing situation of having no goods.

In February, the computer accessories market was also affected by the design flaws of Intel's 6-series chip sets. The relevant motherboards in the market, such as the P67 and H67 series, ceased to be sold. Since the Serial ATA (SATA) port in the chipset may experience a performance degradation after being used for a period of time, it will affect the performance of SATA connected devices such as hard disks and optical drives. Although the official has repeatedly explained that the shipment of the chip in the Chinese market is very small, this negative news has already stimulated the nerves of consumers. Some consumers who intend to assemble Intel's latest processors and supporting motherboards have chosen to keep their money in check. The lack of product performance and lack of market demand led to a decline in both the boom index and the price index of the computer accessories market.

What to do next:

Zhongguancun Market experienced a double blow in the overall downturn of the market in February and the lack of design of computer accessory products. With the advent of school-purchase purchases in large and medium-sized institutions and the recovery of demand for corporate office products at the beginning of the year, the Zhongguancun Electronic Market is expected in March. The economy will come out of the downturn and usher in the first sales peak of the Year of the Rabbit.