At 4 o'clock on the afternoon of the 19th, the "big characters" project was launched on the WeChat public account.
Although the online time is not long, there is still a lot of brushing in the circle of friends. People sent the text to the "big character" public number, and were immediately replied to a text link with a bubble. The text in the picture is very big, um, it is a big word.
("Large word" operation interface, click to view larger image)
("big characters" picture effect, click to view larger image)
Gu Dayu, the founder of "big characters", told reporters that he was actually prepared to be called "loud", but he thought that he had turned around a bend and was not straightforward. He used "big characters".
However, the "loud" around a bend reveals the need for "big characters" to really cater to: the word is so big, it is nothing more than trying to make the sound bigger; the circle of friends is so much mixed, I want to seek attention.
Humanity is here, that's all.
Simple product logic, simple requirements, and "big characters" are full of simplicity. The story of this product on the line also fits this temperament. Gu Dayu said that more than two months ago, he had the idea of ​​a "big character" product. He rose a few days ago and spent 10 minutes designing the product form. Then, a technology + an operation + half a design, the project took a day, on.
The “big character†team didn’t even do data monitoring. Asked about the relevant data, Gu Dayu said that the number of people in the background is not long before the tens of thousands of people, but how many maps are generated, there is no statistics, "Now there is no way to count the total, the map is deleted from the server after the generation. Thinking about reducing the server load."
Even so, with the "big characters" on the line, it is still an endless server downtime. Many users said that the "big characters" were intermittent, especially during the evening hours of the evening, and they could not be used for a long time.
The "culprit" of frequent downtime is not others, it is Gu Dayu. He said that I didn't expect so many people to use it. He said that it is very innocent, after all, this product is a ticket at the beginning.
According to the authentication information displayed by WeChat, the main body of “big characters†is Hangzhou Second Zan Technology Co., Ltd. This company is an entrepreneurial project of Gu Dayu this year. Before that, Gu Dayu was best known for making a bong bracelet. However, "big characters" is not the first product of the second praise. Before that, the second praise has launched a social application called "second broadcast". Gu Dayu told Tencent Technology that the second-time broadcast team is relatively new, and members come from various segments of the Internet, so I hope to do some projects to train soldiers. “Large characters†is one of them.
It is worth mentioning that Gu Dayu's second broadcast is also a very distinctive product, the logic is also very simple: open the second broadcast, the interface is very simple, after the selection starts, the system automatically pairs a person to video call with you. A socially familiar person told Tencent Technology that the second broadcast should be the most distinctive one in the same category.
It can be seen that whether it is a second broadcast or a big character, Gu Dayu's series of products are all attempts to return to the original and return to simplicity. Perhaps this is the most valuable message that “big characters†can currently convey.
However, "big characters" are not completely without technical content. Gu Dayu said that in the picture generated by "big characters", long-pressing the identification of the two-dimensional code can jump to the public number, but the two-dimensional code is very small, and will not affect the experience. This technology comes from a previous "reserve" of the Gu Dayu team.
According to the rough estimate of the "big characters" team, at least a few hours after the "big characters" went online, at least 20 similar products have been launched. However, the biggest difference between these cottages and genuine characters is the QR code: "The two-dimensional code is definitely a cottage," Gu Dayu said.
He said that what he did not expect to do this product was that after the completion, he found that the QR code became the biggest threshold.
As for the life cycle issues that many people care about, Gu Dayu does not want to consider: the vitality of a big character is enough for one or two days. It is not bad to be a gadget. Why should it be renewed?
Tool regression tool, "big characters" now only want to be an interesting tool. But in terms of business value, "big characters" really can't give a satisfactory answer.
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