Speaking of LED power supply, you have to say that Zhongshan Guzhen, the global output power is estimated to be 10 billion, then the ancient town accounts for at least 50%, the number is very large, but to talk about quality, many people shake their heads, Chisaki, Amano and Nakamura Shuji independently developed blue LED technology in the 1990s. He won the Nobel Prize, and letting LED popularity let him enter the homes of ordinary people. I want to thank the people of Zhongshan. In the early days, a 100 RMB T8 lamp can now be 5-6 RMB.
As early as 2006, Feijie Electronics cultivated the lighting market in Zhongshan Guzhen. In the early days, it distributed the transistors of Fairchild Semiconductor. The market is basically 80% imported brands. At that time, the price of a 3W driver chip FSDH321 was about 2 RMB. In 2009, OB 2538 pulled the price. It is as low as around RMB 1. In 2013, the price of BP3122 was lowered to around RMB 0.5, and the Shilan Micro SD6601 has already achieved around 0.22. In the ordinary market, most of the market has been occupied. In the early days, there were about 60 IC chip products in the ancient town. It is now expected to be about 10, and the pattern of LED IC is basically fixed.
After so many years of development of LED, in the new economic form, China's economic growth has slowed down, the real economy has suffered a strong blow, and the transformation and upgrading of various industries has become the current trend. However, a series of bankruptcy and bankruptcy incidents such as Yiyi Lighting and Tongji Lighting in the previous period left everyone with deep thoughts: how can LED lighting companies overcome transformation and upgrading in today's increasingly competitive market and declining prices? Dilemma? What is the future of the LED lighting industry in various new trends? Can you play a beautiful turnaround?
Doing a good job of "brand value" is the key to success
The lighting industry has completely penetrated into the field of home lighting from the field of outdoor lighting and commercial lighting. Many enterprises have entered the LED lighting market in a big way. Especially under the influence of the fiery concept of smart home and smart home, the lighting industry pays more attention to green energy conservation, and gradually from the price war. "Transition to "brand war" and "value war", these have extremely high requirements for the company's comprehensive competitiveness.
The rapid closure of the product is an example. According to industry experts, it is the right strategy to win the price advantage at first. However, as an e-commerce that focuses on long-term continuity, the product ignores the two major problems of quality and service, which ultimately leads to It is on the road of "death".
Change We can LED power transformation upgrade
Fairchild Semiconductor, in early years, because of the high price, only Ming Wei, Delta, GE, Philips, and Osram were used. After years of price smothering, Zhongshan has some large-scale companies, and the industry has begun to transform and upgrade. "Ming Wei's 120W ultra-thin driving power supply, the market price is more than 200, we have combined costs, also use the ON Semiconductor NCL1399 program, We have a very good profit at more than 100 prices," said Chairman Huang Zhongyong of Xinchuang Group.
After the acquisition of Fairchild Semiconductor this year, in order to expand more markets, and help China's LED driver transformation and upgrading, IDH was established in Zhongshan, supporting Feijie Electronics to hold LED technology exchange meeting in Zhongshan, serving nearby companies, and the price was very good. Great adjustments to make products more competitive.
Conclusion: In the past two decades, China's lighting industry has developed rapidly, and has made significant progress in the transformation of traditional light sources to LED drives, but compared with developed countries in Europe, product design, China's technology There are still gaps in these areas, and we still need to learn from European and American companies.
Recently, the Ministry of Industry and Information Technology mentioned in the "Light Industry Development Plan (2016-2020)" the strategy of increasing the variety, improving the quality, and creating the brand's "three products". This clarifies the guiding ideology of the lighting industry and also spurs the lighting enterprises to overcome the transformational dilemma. In the wave of the Internet and mobile Internet, intelligent manufacturing is achieved, and the competition height of the international lighting manufacturing industry is seized.
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