A sudden cold wave in the past, it is easy to give birth to an indispensable warm economy "excitement point", whether it is appliance stores, chain supermarkets or complex, have been trying to tap the consumption of warm winter economy "money", heating supplies consumption It is also heating up. While the property market policy has continued to be loosened and stimulated to wait for “warm-upsâ€, some local-foreign businesses have turned against the trend, so they pre-empted the market to gain market share, which made the retail market at the end of the year add a bit of excitement.
Cold wave lifts warmth trend
Almost overnight, the temperature in the country has gone down sharply, even if Dongguan, which was previously warm, is also suffering from the cold wave. In just a few days, Wanren has experienced the summer, autumn and winter seasons miraculously, which has also spawned an indispensable warm-up economy “excitement point†and set off a heat of heating products.
The reporter visited the city Jiarong Dongtai store, Leimen Center, Dongcheng Wanda, Caiyi Department Store and other discoveries, the popularity of the venue soared, some stores sold hot, and some clerk was so busy. According to Wang Ruifang, the person in charge of the relevant department of Dongguan Carrefour, in the past two days, thermal underwear, warm slippers, middle-aged and elderly warm vests and cotton clothes, as well as quilts and other bedding, heating and small appliances, "the sales volume has more than doubled, and the individual categories are In a large multiple increase, the trend of beef and mutton in hot pot products also rose.
According to Dongguan Suning, the number of consultations and purchases has risen sharply in recent days. The sales volume of heaters, European fast-heating stoves and dryers in the market has increased significantly. The growth rate of online warm-up is as high as 106% year-on-year. The largest amount. The reporter learned from Dongguan Gome that since the temperature plummeted, the sales of the chain heating appliances continued to rise, with a growth of about 63% from the previous month, but the supply of warm home appliances is still sufficient.
Local chain fashion appliances also bluntly, such as low-temperature persistence, warm electricity will become the "rescue role" at the end of the year, its sales may rise steadily, and it is expected to usher in the first wave of "small peaks" in warm energy consumption.
Entity chain borrows to break through the warm current
This special period between the "double eleven" and "double twelve" originally made the physical chain only have the power of parry and no effort to fight back, but the sudden cold weather finally made it "loose". "One breath", and use this as a counterattack "breakthrough point", so that the market suddenly "warm" surge.
Information from the meteorological side shows that due to the impact of strong cold air, Dongguan is welcoming continuous cooling rains. Although there is only one or two days of sunshine, the temperature has turned around and turned sharply. In this regard, Dongguan Suning hot and cold push for a 7-day "warm guard" special event, during the Midea, Emmett, Aucma, Saiyi, Pioneer, Rongshida and other warm electricity brands, the main model of the main line of firepower boost, partially reduced to 5 Discounted, the designated models of fast furnace, electric oil heater and heater are less than 130 yuan, 200 yuan and 400 yuan respectively. Subsequently, "for the sake of love," the profit-making activities will also appear on the scene, including the microwave oven, electric heater, electric oven and other domestic appliances, "one down to the end."
As for Suning's serial offensive, Fashion Electric claims to launch a year-end special sale in January, including 8 categories of home appliances such as heating and heating, first of all, "zero profit direct sales." Dongguan Gome also has a relatively arrogant "winter heating" giant Huizhou, and there are hundreds of special models on the spot to "help out."
Shangchao Complex Carrots Warm Business
In addition to home appliance stores, chain supermarkets and large-scale complexes also deliberately "grab food" warm business. Dongguan Jiarong related department staff said in an interview with reporters that the recent store's hot pot materials, thermal underwear, blanket quilts, as well as warm water bags, thermos and other series of warm items, in the hot pot festival and autumn and winter nourishing, winter skin care During the theme event, all the special sales, some down jackets as low as 3.8 percent hot sale, so the city "warm". And the foreign chain Dongguan Carrefour also launched a half-month warm electricity sales in the name of “detonating the national concessionsâ€. Many brand underwears were directly delivered at the average price and member price.
In terms of complex, Huiyi City, South China Mall, Junshang Department Store have also set off a “warm-proof†offensive, but overall, the department’s warm clothing and shoes are the mainstays, and some even played the anniversary’s “edge ballâ€. ". Dongcheng Wanda, which was stationed in the main city of Dongguan for the first time, as a comprehensive body, brought together seven stores in the province to jointly create a 10-day carnival shopping festival, during which the antenna baby carnival carnival, parent-child stage show, star meeting, and southern music The band’s concerts and other interactive cool-cuts are designed to capture passenger flow and popularity in a cool and lively way.
Timely against the trend of the land to divide the site
Although the entire retail industry is still struggling in the downturn, in the current "cold winter", especially in the special moment when the property market policy continues to loosen and stimulate, the foreign merchants are not lacking in catching the "warm-up" contrarian expansion. So advance the points to seize market share.
The annual statistics and analysis from the department store retail industry show that due to the macroeconomic contraction, rising operating costs, the diversion of e-commerce and the shift of consumer groups, and changes in customer spending habits, the operating pressure of the physical retail industry has increased significantly, including the sales of foreign supermarkets. The growth rate continues to slow down, and the phenomenon of closing the store has also increased. “The blind expansion period of foreign-funded supermarkets has become a thing of the past, and the market is entering a new round of adjustment period.†The person in charge of a local chain retail related department believes.
“In response to the deep adjustment of the retail industry, Jiarong SPAR will use a living supermarket of around 170 square meters as a key development mode in the future, serving residential areas such as commercial areas, office buildings and communities.†The relevant person in charge of Guangdong Jiarong revealed that At present, relevant transformation planning has been completed, “10 new stores are planned to be opened before the end of the yearâ€, and 11 new projects have been newly signed.
As a fast fashion retail giant in the clothing field, H&M, after opening a 2,000-square-meter store in Nancheng First International, it has another city in Fenggang Town recently. Its Yitian Holiday Tiandi Store covers an area of ​​more than 2,100 square meters. It is the fourth store in Dongguan, and it is also the largest store in Dongguan town, so that consumers can feel the fashion trend of the season.
Hand warmer to prevent low temperature burns
Whenever the cold wave strikes, the hand warmer that is convenient and comfortable and warm and warm has become the "heart favorite" of many people. After all, the feeling of hotness makes people feel at ease and comfortable. However, it is also necessary to guard against low-temperature burns during use. Do not use it for a long time and be comfortable for a long time.
It is understood that although the base temperature of the hand warmers is not high, there are also hidden dangers in holding for a long time. Experiments have shown that when the human skin is exposed to a temperature of 70 ° C for 1 minute, the skin may be burnt; and when the skin is exposed to a temperature of nearly 60 ° C for more than 5 minutes, it may cause "low temperature burns". For special people, especially infants, the elderly, those who are slow to feel heat, or those who cannot take care of themselves, do not use or use them as little as possible.
In addition, before using the electric heater and electric blanket in the home, be sure to check whether the circuit is normal or not.
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