According to the Hainan Daily News released on October 20th, the work of promoting energy-saving lamps in Hainan was blocked, and most city and county residents applied for purchases. The promotion work has been carried out for two multi-functional months. The sales of Bacheng City and County are limited to rural areas, and the purchase of urban residents is still “zeroâ€.
Hainan energy-saving lamps promote "cracking"
Some people have summarized the reasons for the promotion of obstruction: First, the propaganda is not enough. Second, the grassroots promotion department is unprofitable and enthusiasm is not high. The third is the threaded lamp designated by the winning bidder, which is not compatible with the rural card interface. The above reasons do affect the promotion work, but the author believes that the real cause is that the government's policy has gone wrong, and it is out of the actual "Utopia"ism. It is the cold face of the government that is the face of the government. butt.
Promoting energy-saving lamps not only saves energy, but also saves money for the people. The government also has financial subsidies. Such good things can be very hot in the press. In general, shopping malls engage in a promotional discount, and often can break the head. However, judging from the embarrassing situation of energy-saving lamps, the ordinary people do not seem to buy the government.
First look at the policy itself: the implementation of energy-saving lamps sales at the national and provincial levels of subsidies, residential users in accordance with the energy-saving lamps bidding agreement price subsidies of 75%, bulk users according to energy-saving lamps bidding agreement price subsidies 50%. The promotion order is first in the rural areas, in the post-market districts, and then in the bulk of the users.
From the original intention of the policy, it is intended to give ordinary users and ordinary people more benefits, which can be seen from the intensity of subsidies and the order of promotion. However, the policy makers do not think about it. What type of users are most looking forward to the demand for energy-saving lamps? Of course, it is a large user, a large unit. Ordinary people have higher awareness of energy conservation. Who wants to save a few dollars to go to the reporting office to apply for energy-saving lamps? In order to save a few dollars, who wants to see the face of the applicant? In addition, the energy-saving lamps on the street are everywhere, and you have to go to the place designated by the government to buy it.
The current situation is that large users with demand are restricted, and individuals with small demand have no desire to buy. As a result, cold reception is actually expected.
What is the purpose of promoting energy-saving lamps? Of course, it is to save energy. If the promotion work is difficult to carry out, energy conservation will become a mirror in the moon. The author believes that in promoting the issue of saving lamps, the government should not follow the "rural encircling the city" route, but should take the "urban radiation rural" strategy. Because in the city, there are both large market demand, more energy-saving awareness, and convenient consumption channels. If the government still refers to the mother-in-law's fingertips and considers which group interests of this class, the promotion work is bound to be unpleasant.
There are still some problems, and people are always very depressed: Why does the government have to appoint such promoters to benefit the country and the people? From the actual situation, this business that does not understand the model of the lamp in the rural market does not reflect the profession or the profession.
The author highlights the whimsy: If the government really wants to do this well, it is better to distribute the energy-saving lamps directly to the merchants across the province. The merchants sell them at low prices, and the government subsidies directly rebate the merchants. It is estimated that there is no need for publicity, and the energy-saving lamps are out of stock. It is. It is important to know that to promote energy-saving lamps, the most important thing is to make the lamps play an energy-saving role, instead of considering the owner of the lamp, whether it is poor or rich.
Editor: China Lighting Network - 芷儿
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