At this year's LeTV's annual meeting, Jia Yueting delivered a speech saying that going beyond BAT and beyond IAT (Apple, Amazon, Tesla) is not LeTV's goal, and LeTV is going to dream globally.
In order to realize this dream, LeTV started to make frequent use of the world and became the most important company this year.
Injecting Internet Genes into the Hollywood Film Industry On September 13th, LeTV announced the establishment of Le Vision Entertainment in Los Angeles. The former Paramount Pictures and DreamWorks president Adam Goodman will serve as president. Responsible for LeTV's business, and reporting to LeTV’s CEO Zhang Zhao.
Let's regard the United States and the United States as a creative agency, but in charge of a completely different field: the former focuses on the English-dominated global market, and the content to be created in the future will also be for a more diverse audience. The original English movie and TV content specially created.
At the same time, it will also be responsible for the development of Hollywood resources, will also focus on the current multi-screen channel viewing trends to make the appropriate resources, theaters, smart phones, smart TVs, clouds and other hardware will be integrated together to create a different Internet eco-business model.
In addition to the content itself, LeTV wanted to bring innovation to the Hollywood business model. In Zhang Zhao’s view, the Hollywood movie industry is declining. Now that Hollywood urgently needs an eco-friendly internet model, LeTV hopes to inject the Internet gene into the long-stalled Hollywood film and television industry.
The establishment of LeTV’s film and television company is different from other large-company project films that go abroad, as well as purely at the capital level. LeTV chose to collaborate with Hollywood executives this time.
In Zhang Zhao’s opinion, talent is needed for content creation, and these talents cannot be bought. “Hollywood’s executives are professional managers. The boss behind them is Wall Street. I want to turn such professional managers into LeTV’s partners and share the future together.â€
Goodman has almost 25 years of experience in the film and television industry. He is the youngest of the six Hollywood presidents. He has produced the "Transformers," "Star Trek," "Mission Impossible," and other blockbuster series.
Goodman said that every time he meets with Zhang Zhao, he can get new ideas and inspiration, and the main reason for deciding to join LeTV is to value Levision’s unique Internet eco-business model, such as internet, TV, and mobile phones, and look forward to integrating the line. Go online and offline resources to develop content that can be released at both the theater and the web.
Choosing to collaborate with Adam Goodman, LeEr hopes to leverage its position and resources in Hollywood to instigate the Hollywood market and thereby expand LeTV's global presence.
Obviously, in addition to capital, projects, and co-productions, LeTV is opening a new 4.0 model of cooperation with Hollywood. On the proposition of “Globalization of China's film and television industryâ€, Zhang Zhao’s exploration lies in his belief that this model can truly be globalized.
Global ecological strategy
Founded in 2004, LeTV started from the video site. In just a few years, it has expanded its reach into various fields. The current business covers video, television, mobile phones, e-commerce, bicycles, sports events broadcast, IP, smart electric cars and VR. Some businesses have not even reached one year, creating a new outlet for the industry.
It is reported that the foundation of the ecology of the Seventh Son is the Internet technology ecology. There are six sub-ecosystems on the Internet technology ecology: content ecology, large screen ecology, mobile phone ecology, sports ecology, automobile ecology, and the future Internet finance ecology.
In 2016, LeTV’s strategy was transformed into the perfection of globalization, ecological global opening, and sub-ecosystem.
According to the strategic plan, LeTV will promote its own ecological products to major markets around the world this year. With the United States, India, and other countries as the strategic first choices, it will unveil a new page of LeSco's efforts to promote globalization. At the same time, LeTV also announced that LeTV will be renamed as LeTV and released the latest brand LOGO.
At this year's LeTV Annual Conference, LeTV CEO Jia Yueting delivered a speech saying that surpassing BAT and beyond IAT (Apple, Amazon, Tesla) are not LeTV's goals, and LeTV must dream globally.
In order to realize this dream, LeTV started to make frequent use of the world and became the largest company this year.
In July, LeTV acquired Vizio, the largest smart TV company in the United States, for US$2 billion;
On September 13th, LeTV announced the establishment of LeTV USA Film & Television in Los Angeles.
On September 27th, LeTV and Facebook jointly announced a strategic cooperation plan in Beijing. This move will greatly enhance the marketing effectiveness of LeTV brand and promote the globalization of LeTV.
In mid-October, Letv Ecology is about to land in the United States...
In addition, LeTV VR has also established a North American branch company and has established a deep cooperation relationship with Hollywood's six film and television organizations. It has launched comprehensive cooperation in IP incubation, film and television production, technology development, copyright introduction, and personnel training to jointly create excellent products. VR content.
Capital continuous winter financing
In 2016, the venture capital industry was described as capital winter, and financing difficulties were almost a challenge to all startup companies, but this did not stop LeTV financing.
In January of this year, Levision’s alcohol eco-commerce network wine network completed A round of nearly 200 million yuan in financing;
In March, Levision Cloud A raised RMB 1 billion in rounds of financing. LeTV Cloud has thus become the company with the largest amount of financing in the first round of global cloud computing industry;
In April, LeTV Sports B raised 8 billion yuan in line with the intention to create an Internet sports leader, with more than 10 individual investors such as Sun Honglei, Liu Tao and Chen Kun investing, and A-shares shareholders of LeTV Group and Orient Huifu holding increased their mutual funds. 8 billion yuan, the company's valuation reached 21.5 billion yuan.
In September, the super car that received much attention from the industry also completed the first round of financing. At the finale of the “919 Carnival Carnival Night†party, LeTV’s founder Jia Yueting announced that LeTV Super Car had completed the first round of US$1.08 billion financing. It also set a new record for the global automotive industry.
In the past year or so, the venture capital field has gradually become cold winter, investors have become extremely cautious, and financing difficulties have become almost a problem for all startup companies. Some of the fascinating companies have even collapsed.
At this time, LeTV has not only not been affected, but the ecological concept advocated by it has bucked the trend and has been fully launched. This fully demonstrates the positive attitude of the market to the LeTV model.
Jia Yueting hopes to see Le Eco-economy enter the world in 2016 and become the world's leading Internet eco-business. This goal may seem a bit distant, but as he said, take courage, step on strength, overcome yourself, and you will become a giant!
In order to realize this dream, LeTV started to make frequent use of the world and became the most important company this year.
Let's regard the United States and the United States as a creative agency, but in charge of a completely different field: the former focuses on the English-dominated global market, and the content to be created in the future will also be for a more diverse audience. The original English movie and TV content specially created.
At the same time, it will also be responsible for the development of Hollywood resources, will also focus on the current multi-screen channel viewing trends to make the appropriate resources, theaters, smart phones, smart TVs, clouds and other hardware will be integrated together to create a different Internet eco-business model.
Goodman (left) and Zhang Zhao (right)
In the future, LeTV will not only produce content produced by the United States and the United States, not only to China and North America but also to the global market including the Indian market and the Russian market. In addition to the content itself, LeTV wanted to bring innovation to the Hollywood business model. In Zhang Zhao’s view, the Hollywood movie industry is declining. Now that Hollywood urgently needs an eco-friendly internet model, LeTV hopes to inject the Internet gene into the long-stalled Hollywood film and television industry.
The establishment of LeTV’s film and television company is different from other large-company project films that go abroad, as well as purely at the capital level. LeTV chose to collaborate with Hollywood executives this time.
In Zhang Zhao’s opinion, talent is needed for content creation, and these talents cannot be bought. “Hollywood’s executives are professional managers. The boss behind them is Wall Street. I want to turn such professional managers into LeTV’s partners and share the future together.â€
Goodman has almost 25 years of experience in the film and television industry. He is the youngest of the six Hollywood presidents. He has produced the "Transformers," "Star Trek," "Mission Impossible," and other blockbuster series.
Choosing to collaborate with Adam Goodman, LeEr hopes to leverage its position and resources in Hollywood to instigate the Hollywood market and thereby expand LeTV's global presence.
Obviously, in addition to capital, projects, and co-productions, LeTV is opening a new 4.0 model of cooperation with Hollywood. On the proposition of “Globalization of China's film and television industryâ€, Zhang Zhao’s exploration lies in his belief that this model can truly be globalized.
Global ecological strategy
Founded in 2004, LeTV started from the video site. In just a few years, it has expanded its reach into various fields. The current business covers video, television, mobile phones, e-commerce, bicycles, sports events broadcast, IP, smart electric cars and VR. Some businesses have not even reached one year, creating a new outlet for the industry.
LeTV ecological model
In recent years, LeTV is committed to building a complete ecosystem of "platform + content + terminal + application" based on the video industry, content industry and smart terminals, and in 2015 announced the formal establishment of all seven sub-ecosystems. It is reported that the foundation of the ecology of the Seventh Son is the Internet technology ecology. There are six sub-ecosystems on the Internet technology ecology: content ecology, large screen ecology, mobile phone ecology, sports ecology, automobile ecology, and the future Internet finance ecology.
In 2016, LeTV’s strategy was transformed into the perfection of globalization, ecological global opening, and sub-ecosystem.
According to the strategic plan, LeTV will promote its own ecological products to major markets around the world this year. With the United States, India, and other countries as the strategic first choices, it will unveil a new page of LeSco's efforts to promote globalization. At the same time, LeTV also announced that LeTV will be renamed as LeTV and released the latest brand LOGO.
At this year's LeTV Annual Conference, LeTV CEO Jia Yueting delivered a speech saying that surpassing BAT and beyond IAT (Apple, Amazon, Tesla) are not LeTV's goals, and LeTV must dream globally.
In order to realize this dream, LeTV started to make frequent use of the world and became the largest company this year.
LeSports North America headquarters panorama
In April, LeEco's North American headquarters was established in Silicon Valley. At the same time, former Samsung core executives Shawn Williams and Danny Bowman announced their participation. In July, LeTV acquired Vizio, the largest smart TV company in the United States, for US$2 billion;
On September 13th, LeTV announced the establishment of LeTV USA Film & Television in Los Angeles.
On September 27th, LeTV and Facebook jointly announced a strategic cooperation plan in Beijing. This move will greatly enhance the marketing effectiveness of LeTV brand and promote the globalization of LeTV.
In mid-October, Letv Ecology is about to land in the United States...
In addition, LeTV VR has also established a North American branch company and has established a deep cooperation relationship with Hollywood's six film and television organizations. It has launched comprehensive cooperation in IP incubation, film and television production, technology development, copyright introduction, and personnel training to jointly create excellent products. VR content.
Capital continuous winter financing
In 2016, the venture capital industry was described as capital winter, and financing difficulties were almost a challenge to all startup companies, but this did not stop LeTV financing.
In January of this year, Levision’s alcohol eco-commerce network wine network completed A round of nearly 200 million yuan in financing;
In March, Levision Cloud A raised RMB 1 billion in rounds of financing. LeTV Cloud has thus become the company with the largest amount of financing in the first round of global cloud computing industry;
In April, LeTV Sports B raised 8 billion yuan in line with the intention to create an Internet sports leader, with more than 10 individual investors such as Sun Honglei, Liu Tao and Chen Kun investing, and A-shares shareholders of LeTV Group and Orient Huifu holding increased their mutual funds. 8 billion yuan, the company's valuation reached 21.5 billion yuan.
In the past year or so, the venture capital field has gradually become cold winter, investors have become extremely cautious, and financing difficulties have become almost a problem for all startup companies. Some of the fascinating companies have even collapsed.
At this time, LeTV has not only not been affected, but the ecological concept advocated by it has bucked the trend and has been fully launched. This fully demonstrates the positive attitude of the market to the LeTV model.
Jia Yueting hopes to see Le Eco-economy enter the world in 2016 and become the world's leading Internet eco-business. This goal may seem a bit distant, but as he said, take courage, step on strength, overcome yourself, and you will become a giant!
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